Cella
Marketing Business Analyst (Hybrid) – Cella
Location:
Atlanta, Georgia Job Type:
Contract Compensation:
$45 - $55 per hour
Our CPG client is looking for a Marketing Business Analyst who will play a crucial role in shaping the future of marketing intelligence. They seek a growth‑oriented professional who can transform data into actionable, predictive models to support a pioneering, AI‑enabled marketing strategy. In this role you will take a proactive approach, turning complex datasets into smarter, faster business decisions that accelerate measurable impacts.
Responsibilities
Architect & develop high‑impact marketing dashboards using Power BI for real‑time, data‑driven insights across all channels and personas.
Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement.
Champion AI‑driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale.
Collaborate with cross‑functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership.
Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.).
Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices.
Qualifications
Bachelor's degree in a relevant field (Analytics, Marketing, IS).
Proven experience (2+ years) in business intelligence or data analysis, with a specific focus on marketing performance reporting.
Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation.
Demonstrated proficiency with predictive modeling or advanced analytics techniques.
Experience in cross‑functional roles bridging marketing and IT/data engineering teams.
Additional Skills
Experience with Python, R, or similar tools for automation and predictive modeling.
Knowledge of cloud data platforms (Azure, Databricks).
Equal Opportunity Employer Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a Randstad Digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility).
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Atlanta, Georgia Job Type:
Contract Compensation:
$45 - $55 per hour
Our CPG client is looking for a Marketing Business Analyst who will play a crucial role in shaping the future of marketing intelligence. They seek a growth‑oriented professional who can transform data into actionable, predictive models to support a pioneering, AI‑enabled marketing strategy. In this role you will take a proactive approach, turning complex datasets into smarter, faster business decisions that accelerate measurable impacts.
Responsibilities
Architect & develop high‑impact marketing dashboards using Power BI for real‑time, data‑driven insights across all channels and personas.
Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement.
Champion AI‑driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale.
Collaborate with cross‑functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership.
Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.).
Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices.
Qualifications
Bachelor's degree in a relevant field (Analytics, Marketing, IS).
Proven experience (2+ years) in business intelligence or data analysis, with a specific focus on marketing performance reporting.
Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation.
Demonstrated proficiency with predictive modeling or advanced analytics techniques.
Experience in cross‑functional roles bridging marketing and IT/data engineering teams.
Additional Skills
Experience with Python, R, or similar tools for automation and predictive modeling.
Knowledge of cloud data platforms (Azure, Databricks).
Equal Opportunity Employer Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a Randstad Digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility).
#J-18808-Ljbffr