BioSpace, Inc.
Associate Manager, HCP Marketing Data Analytics
BioSpace, Inc., Lake Forest, Illinois, United States, 60045
Associate Manager, HCP Marketing Data Analytics
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Associate Manager, HCP Marketing Data Analytics
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AbbVie Job Description
The Associate Manager of HCP Data Operations, within Enterprise APEX, will enable and optimize operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross?functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization. HCP data serves as a foundational element for hypothesis?driven investigations into commercial effectiveness. The Associate Manager will interface with media data agencies to monitor and understand changes in their data capture practices such as privacy?related inclusions and exclusions, data quality issues, and missing files. The role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real?world market dynamics. The Associate Manager will oversee and continuously enhance data quality management activities, ensuring that data integrity is maintained across all operational touchpoints. The role includes responsibility for developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance and issue resolution status. Key Responsibilities Vision & Leadership Serve as the subject matter expert on US Commercial HCP data and governance. Champion data literacy and foster a data?driven culture across teams. Partner with BTS to establish centralized ownership, accessibility and training for HCP data across AbbVie brands.
Solution Design & Implementation
Conduct data and process gap analyses with business and analytics partners. Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine?learning models and implement KPI/metrics libraries. Support business glossary and data catalog development in partnership with Data Governance.
Program & Project Management
Lead data management strategies, aligning on scope, milestones, risks and timelines. Communicate project progress and results to stakeholders at all levels.
Data Stewardship & Governance
Oversee compliance with AbbVies Data Governance Operating Model. Define business rules and data quality standards in partnership with BTS. Maintain business glossary, taxonomy and compliance documentation. Manage data quality issues, dashboards and audit requests.
Operations & Continuous Improvement
Standardize and simplify data processing and pipeline hops. Track vendor file delivery and host regular operations meetings. Review quality controls and proactively communicate insights to stakeholders. Partner with MABI and BTS to establish best practices, training and documentation.
Launch & New Data Onboarding
Support onboarding of new HCP data for product launches. Ensure launch teams data needs are met by leveraging existing solutions and lessons learned from prior launches.
Collaboration & Communication
Coordinate with analytics, strategy and operations teams to set priorities and execute strategic data initiatives. Clearly communicate results, risks and progress across all teams.
Qualifications Education
Required: Bachelors Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research or Applied Mathematics. Preferred: Advanced Degree (Business, Statistics, Economics or Engineering) with emphasis in marketing/sales/quantitative analysis.
Required Skills
35 years of relevant experience in data analysis, data management, marketing analytics and modelling. Experience with BI or visualisation platforms for data analysis and presentations. Hands?on experience with SQL (Snowflake preferred), SAS/R, Python and basic knowledge of AI. Preferred experience with marketing promotional data across different channels (Call activity, speaker programme, samples, home office & third?party emails, banners, paid search and social). Experience with database design and business architecture, working with BTS to ensure data is available to stakeholders at the right time. Ownership of HCP Data operations and proactive communication to downstream stakeholders on discrepancies. Experience building and refining data?quality checks for datasets. Prior experience in technical/IT consulting is an advantage. Strong understanding of KPIs and metrics used for measurement and tracking of HCP marketing initiatives. Experience working in a matrixed environment with multiple stakeholders. Expert in communication and presentation skills.
Additional Information
The compensation range described below reflects the base pay range AbbVie believes in good faith it will pay for this role based on the job grade at the time of posting. Benefits include paid time off (vacation, holidays, sick leave), medical/dental/vision insurance and 401(k) eligibility. Eligible for short?term and long?term incentive programmes.
AbbVie is an equal?opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled. US & Puerto Rico only for more information, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html #J-18808-Ljbffr
Join to apply for the
Associate Manager, HCP Marketing Data Analytics
role at
AbbVie Job Description
The Associate Manager of HCP Data Operations, within Enterprise APEX, will enable and optimize operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross?functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization. HCP data serves as a foundational element for hypothesis?driven investigations into commercial effectiveness. The Associate Manager will interface with media data agencies to monitor and understand changes in their data capture practices such as privacy?related inclusions and exclusions, data quality issues, and missing files. The role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real?world market dynamics. The Associate Manager will oversee and continuously enhance data quality management activities, ensuring that data integrity is maintained across all operational touchpoints. The role includes responsibility for developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance and issue resolution status. Key Responsibilities Vision & Leadership Serve as the subject matter expert on US Commercial HCP data and governance. Champion data literacy and foster a data?driven culture across teams. Partner with BTS to establish centralized ownership, accessibility and training for HCP data across AbbVie brands.
Solution Design & Implementation
Conduct data and process gap analyses with business and analytics partners. Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine?learning models and implement KPI/metrics libraries. Support business glossary and data catalog development in partnership with Data Governance.
Program & Project Management
Lead data management strategies, aligning on scope, milestones, risks and timelines. Communicate project progress and results to stakeholders at all levels.
Data Stewardship & Governance
Oversee compliance with AbbVies Data Governance Operating Model. Define business rules and data quality standards in partnership with BTS. Maintain business glossary, taxonomy and compliance documentation. Manage data quality issues, dashboards and audit requests.
Operations & Continuous Improvement
Standardize and simplify data processing and pipeline hops. Track vendor file delivery and host regular operations meetings. Review quality controls and proactively communicate insights to stakeholders. Partner with MABI and BTS to establish best practices, training and documentation.
Launch & New Data Onboarding
Support onboarding of new HCP data for product launches. Ensure launch teams data needs are met by leveraging existing solutions and lessons learned from prior launches.
Collaboration & Communication
Coordinate with analytics, strategy and operations teams to set priorities and execute strategic data initiatives. Clearly communicate results, risks and progress across all teams.
Qualifications Education
Required: Bachelors Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research or Applied Mathematics. Preferred: Advanced Degree (Business, Statistics, Economics or Engineering) with emphasis in marketing/sales/quantitative analysis.
Required Skills
35 years of relevant experience in data analysis, data management, marketing analytics and modelling. Experience with BI or visualisation platforms for data analysis and presentations. Hands?on experience with SQL (Snowflake preferred), SAS/R, Python and basic knowledge of AI. Preferred experience with marketing promotional data across different channels (Call activity, speaker programme, samples, home office & third?party emails, banners, paid search and social). Experience with database design and business architecture, working with BTS to ensure data is available to stakeholders at the right time. Ownership of HCP Data operations and proactive communication to downstream stakeholders on discrepancies. Experience building and refining data?quality checks for datasets. Prior experience in technical/IT consulting is an advantage. Strong understanding of KPIs and metrics used for measurement and tracking of HCP marketing initiatives. Experience working in a matrixed environment with multiple stakeholders. Expert in communication and presentation skills.
Additional Information
The compensation range described below reflects the base pay range AbbVie believes in good faith it will pay for this role based on the job grade at the time of posting. Benefits include paid time off (vacation, holidays, sick leave), medical/dental/vision insurance and 401(k) eligibility. Eligible for short?term and long?term incentive programmes.
AbbVie is an equal?opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled. US & Puerto Rico only for more information, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html #J-18808-Ljbffr