This range is provided by Crossing Hurdles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$190,000.00/yr - $220,000.00/yr
Direct message the job poster from Crossing Hurdles
Crossing Hurdles is a global recruitment firm partnering with a fast-growing AI-driven recruiting marketplace that connects companies with specialized recruiters to fill their hardest roles turning months of hiring into days .
Compensation: $190k - $220k + Equity
YOE: 5 - 10 years of experience in a marketing leadership role at a software, insurance, or fintech (financial services) business and 2+ years in a product marketing (PMM) specific role
About Client:
- It is modernizing commercial insurance for high-hazard businesses (e.g., large-scale construction) by combining innovative underwriting with purpose-built software.
- The company’s full-stack platform supports everything from submission intake to policy issuance and is complemented by native SaaS tools that improve client outcomes and drive differentiation.
About the role:
- First dedicated marketing hire at the company.
- Role is a marketing generalist leadership position , responsible for building out it’s marketing function from scratch and eventually scaling a team.
- Reports directly to the CEO and collaborates heavily with the CTO and cross-functional teams (product, engineering, underwriting/sales, customer experience).
Key Responsibilities:
- Own and evolve it’s brand narrative and external positioning.
- Lead a full website rebuild , including messaging, UX, and conversion optimization.
- Develop and execute multi-channel campaigns , including digital, field, and product launch strategies.
- Translate internal capabilities and product features into clear, compelling go-to-market messaging .
- Create sales enablement materials and support business development efforts across stakeholder groups.
- Identify and execute unique events or customer experiences that drive brand awareness and growth.
- Be accountable for growth-focused KPIs and build a measurable marketing engine.
- Manage external vendors or agencies as needed (e.g., for the website relaunch).
Ideal Candidate Profile:
- 5–10 years of marketing experience; rising senior or director-level.
- Hands-on operator who can handle both strategy and execution (party of one for now).
- Experience in product marketing , brand development, and sales enablement preferred.
- Background in B2B SaaS , FinTech , or InsurTech strongly preferred.
- Comfortable working in a fast-paced, startup environment with minimal resources.
- Track record of full product lifecycle marketing (from messaging to launch to campaign analysis).
- Strong presentation and storytelling skills must be able to communicate complex products in a human, intuitive way.
Why candidates should join:
- Rare opportunity to fully own and define the marketing function at a high-growth startup
- Tackle real-world challenges in construction, energy, and infrastructure
- Combine tech-forward storytelling with tangible real-world impact
- Join a mission-driven team rewriting how critical industries manage risk
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries: Software Development
Referrals increase your chances of interviewing at Crossing Hurdles by 2x
#J-18808-Ljbffr