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Homebase

Senior PR & Communications Manager (Hybrid)

Homebase, WorkFromHome

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Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your Impact Starts Here

We’re looking for a Senior PR & Communications Manager to strengthen and amplify Homebase’s reputation as a trusted partner empowering small business teams to thrive. Reporting to the Director of Brand & Integrated Marketing, you’ll lead the strategy and execution of PR activities with the aim of expanding Homebase’s visibility and influence — turning data-insights into headlines, executives into thought leaders, and customer stories into proof of impact.

This is a hands‑on, fast‑paced role for a strategic storyteller who can balance communications vision with executional rigor — someone who thrives on crafting earned stories that break through the noise & amplify innovation.

  • Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.

  • Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry.

  • Lead communications planning and execution for company events, including virtual, in‑person, and industry activations.

  • Identify and implement AI‑powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting. Continually suggest & test new and emerging AI tools to enable PR/comms.

  • Develop and implement long‑term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.

  • Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.

  • Lead end‑to‑end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.

  • Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.

  • Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.

  • Innovate new storytelling formats and channels to expand reach and engagement with target audiences.

  • Management of outside agencies, as necessary.