Director, SaaS Product Marketing
Marketing at SPS Commerce is evolving — and this is your chance to be part of something big.
As our business scales and our global reach expands, we’re building a marketing organization that does more than create awareness — we drive demand, deepen relationships, and deliver measurable impact across every stage of the customer journey.
What You’ll Do
- Further define the Product Marketing Strategy to develop the overall strategy for the product marketing function to increase pipeline, win percentages, ARR growth, and market awareness across the entire platform.
- Own messaging and positioning to develop clear, differentiated messaging for the website, thought leadership, advocacy and in product experiences across the buyer journey.
- Drive go-to-market excellence: Lead product launches and collaborate with product on win/loss insights, pricing, packaging, and promotion strategies.
- Empower sales and partners: Create and maintain sales and channel enablement content, competitive positioning, and objection-handling tools.
- Know the customer: Build and maintain detailed buyer and user personas to inform content, campaigns, and product strategy.
- Collaborate cross-functionally: Partner with demand generation, operations, and events teams to align programs, channels, and campaigns for acquisition and retention.
- Leverage AI through integrations and across solutions, going beyond custom GPTs to advance product marketing.
- Track product and partner performance metrics; optimize programs based on insights.
- Ensure alignment with global marketing strategy and regional needs.
- Provide guidance to junior marketing team members on best practices.
Where You’ll Work
This role is remote or hybrid, based on the candidate’s location. For hybrid office locations (Rogers, AR or Minneapolis, MN), we succeed together through in-person collaboration with flexibility. The role will require occasional travel for onboarding, training, leadership meetings and/or customer visits, approximately 15%.
What You’ll Bring
- 5+ years Director Level experience in SaaS solutions.
- Experience leading and inspiring a team of Product Marketers.
- Expertise in product marketing, partner programs, and go-to-market execution.
- Expertise in leveraging telemetry in product messaging and nurturing campaigns.
- AI-forward with experience creating personalized, 1:1 communications through AI integrations.
- Strong strategic thinking and business acumen.
- Excellent written, verbal, and presentation skills.
- Analytical and data-driven decision-making skills.
- Ability to collaborate and influence across multiple stakeholders.
What We Offer
The annual salary range for this role is: $131,100 - $218,500 plus bonuses and equity. The actual salary offered will be determined based on factors such as education, skills, experience, location and more.
Employees may also be eligible for an annual incentive program. We offer a comprehensive benefits package including health, dental, vision, disability and life insurance, paid time off, 401(k), health and flexible spending accounts, and a stock purchase plan.
Commitment to Our Employees
At SPS Commerce we are committed to diversity, equity, and inclusion and to creating a supportive environment for all employees. We are an equal opportunity employer and affirmatively consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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