The Senior Digital Marketing Social Media Consultant takes a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role will leverage deep expertise in paid social advertising to drive the strategy, planning, and execution of high-impact paid social campaigns, while also managing complementary programmatic and cross‑channel paid media efforts. The Senior Consultant works collaboratively and cross-functionally to elevate Delta Dental's digital presence and deliver measurable, business-wide results across our segments and enterprise.
Qualifications
- Additional experience may be accepted in lieu of education or degree.
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 5+ years of experience managing paid social campaigns (LinkedIn, Meta, Twitter/X, TikTok, etc.) with proven expertise in performance marketing. Strong track record of running successful social‑first performance campaigns. Agency experience, Salesforce Ad Studio, or regulated industry experience is a plus.
- Expert-level proficiency in paid social, complemented by knowledge across additional digital and offline channels such as programmatic, audio, connected TV, and out-of-home.
- Strong understanding of online audiences and emerging social media trends.
- Excellent stakeholder management skills.
- Expertise in conceiving, testing, and optimizing ad strategy.
- Strong written and verbal communication skills.
- Superb organizational and time management skills, including proven ability to approach tasks proactively.
- Excellent problem-solving and analytical skills, including the ability to think critically.
- Proficiency with analytics tools (Adobe Analytics, Google Analytics, Looker Studio, etc.).
- Proven ability to establish, build, and maintain relationships with clients, both internal and external.
- Knowledge of the principles of marketing and advertising, media concepts and terms, creative, and budget requirements.
Licenses
- Certification in Meta Blueprint or LinkedIn Ads is a plus. Upon Hire Preferred
Base Pay Information
The national base pay range at the end is a good‑faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.
Pay Grade 20. $71,400 – $149,500
Responsibilities
- Lead development of innovative, full‑funnel paid social strategies to help Delta Dental achieve B2B, B2C and B2B2C business goals.
- Manage and execute paid social campaigns across core social media platforms (LinkedIn, Meta, etc.), while overseeing programmatic media buys through our preferred DSP.
- Partner with segment marketing managers to define objectives and continuously optimize paid campaigns to achieve business KPIs.
- Conduct audience research and segmentation with an emphasis on social media targeting capabilities.
- Leverage advanced analytics to track, measure, and report on social and cross‑channel campaign performance, providing actionable insights.
- Manage budgets across paid social and other digital channels to maximize performance and ROI.
- Maintain and execute marketing fluency in the B2B media landscape, especially the role of social media in driving awareness, engagement, and lead generation.
- Establish benchmarks for paid social performance, making recommendations to enhance reach, engagement, and conversion.
- Support community management and employee social advocacy program as required.