Amazon strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline. We set big goals and are looking for people who can help us reach and exceed them. The Amazon Device team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Fire tablets, Fire TV, and Echo.
Our tablets are among the most popular consumer electronics devices on the market, with easy access to millions of movies, TV shows, magazines, newspapers, books, songs, apps, and games. It is just Day 1 for Amazon devices and we are looking for proven, customer-centric product leaders to help continue to innovate and grow our device business.
The Principal Product Marketing Manager will drive strategic marketing vision and execution across the Amazon Tablet portfolio, leading cross-organizational initiatives that shape product strategy and market positioning. This leader will own end-to-end go-to-market strategy for multiple product lines, influence product roadmaps through deep customer insights, and establish marketing best practices that scale across the broader Devices organization.
The Tablet team is seeking an exceptional product marketing leader with a proven track record of driving significant business impact at scale. You have successfully defined and executed portfolio-level marketing strategies across multiple product lines and geographies, demonstrating measurable revenue growth and market share expansion. You've influenced product vision and roadmaps through strategic insights, established marketing frameworks adopted across organizations, and excel at executive communication to drive alignment across complex, matrixed organizations.
Key job responsibilities
- Define and own multi-year marketing strategy for the Tablet portfolio, driving $XX+M revenue impact and influencing product roadmaps through market intelligence and customer insights
- Lead cross-organizational go-to-market execution for multiple concurrent global product launches, partnering with VP and Director-level stakeholders across Product, Sales, Finance, and Operations
- Establish marketing frameworks, measurement methodologies, and best practices that scale across the Devices organization
- Own comprehensive market segmentation strategy and voice-of-customer programs that inform org-wide decisions
- Drive P&L-level business metrics including revenue, market share, and customer acquisition, using data-driven insights to influence multi-million dollar investment priorities
- Lead international expansion strategy, including market entry plans, localization, and strategic partnerships across diverse geographies
Qualifications
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
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