Director of Digital Engagement and Social Media
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Managing the top tier, institutional social media accounts for Georgetown University—containing nearly 1 million followers—and providing guidance to nearly 200 university social accounts as head of the Social Media Working Group, the Director of Digital Engagement and Social Media, Office of Strategic Communications - Georgetown University is responsible for developing and executing the overall strategy for social media and engagement efforts at Georgetown University. This Director will serve as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique "voice and personality" for Georgetown University on social media and align strategic priorities, ensuring a more cohesive brand identity.
Duties
- Monitoring social media and digital platforms for emerging issues, flagging and working with communications and university colleagues to respond as necessary
- Drafting, managing and approving day-to-day social copy and collateral, as well as general content creation across digital channels
- Presenting metrics from social media posts, as well as strategic guidance for the best presentation of materials
The Director will also oversee the Digital Media Associate who supports the university's social media and digital engagement efforts.
Requirements And Qualifications
- Bachelor's Degree
- Demonstrated ability to employ both the newest and established best practices in a rapidly developing field of digital communications
- 5+ years of demonstrated communications experience
- Understanding of digital measurement analytics
- Experience working in digital media space
- Strong understanding of social media platforms and strategies
- Working understanding of technical requirements to execute digital engagement practices
- Strong interpersonal skills to work collaboratively across many departments
- Experience with creative, design, and social media tools
- Ability to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space
- Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced
- Experience and/or enthusiasm for website design and content creation, particularly with WordPress
Work Mode Designation
Hybrid
Pay Range
$47,586.00 - $87,558.13
EEO Statement
GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.
Benefits
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options.
Application
To apply, visit
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