Senior Marketing Manager, TV and Offline
Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re seeking a data-driven, performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy — blending brand awareness with measurable acquisition outcomes — across television, audio, direct mail, and emerging offline channels.
Responsibilities
- Lead TV & Offline Channel Strategy: Drive the planning, execution, and optimization of full-funnel TV & Offline media — from upper-funnel brand building to lower-funnel performance drivers.
- Deliver on Growth Objectives: Translate Chime’s business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
- Evolve Performance Measurement & Attribution: Partner with Analytics to evolve incrementality testing, MMM, and attribution models. Integrate new data sources (e.g., iSpot, SambaTV) to improve campaign insight and reporting accuracy.
- Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels — connecting awareness, reach, frequency, engagement, and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnel’s efficiency.
- Test & Learn Culture: Lead ongoing testing of creative, targeting, and platforms. Implement testing frameworks to identify scalable growth drivers.
- Agency & Partner Management: Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor.
- Cross-Functional Leadership: Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.
Qualifications
- 8+ years of marketing experience, with at least 5 years focused on TV ideally in a performance or full funnel environment.
- Proven success managing multi-million-dollar offline media budgets tied to measurable acquisition goals.
- Experience balancing reach and frequency targets with down funnel business outcomes and efficiency goals.
- Strong grasp of incrementality, media mix modeling, and attribution across brand and performance media.
- Analytical mindset with experience using data to influence decision-making and storytelling.
- Strong communication and presentation skills, with the ability to influence and lead stakeholders.
- Ability to thrive in a fast-moving, cross-functional team with multiple stakeholders and evolving priorities.
A Little About Us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work toward their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible.
What We Offer For Our Full-time, Regular Employees
- Our in-office work policy is designed to keep you connected – with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
- In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute.
- Competitive salary based on experience.
- ✨ 401k match plus great medical, dental, vision, life, and disability benefits.
- Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.