24 Seven Talent
A contemporary fashion and lifestyle brand is seeking a
Email Marketing Specialist
to lead strategies that deepen customer relationships and drive repeat engagement through best-in-class
Email, SMS, and Loyalty
programs.
In this role, you’ll own the retention roadmap end-to-end—from ideation and execution to performance analysis—crafting thoughtful, data-driven campaigns that enhance the customer experience and fuel growth. You’ll also play a pivotal role in developing and scaling our
new loyalty program , ensuring it delivers meaningful value and drives long-term brand love.
Responsibilities Develop and lead the retention marketing strategy across
Email, SMS, and Loyalty , optimizing each touchpoint throughout the customer lifecycle. Own campaign planning and execution—from content briefing and deployment to reporting and optimization. Manage the retention marketing calendar, ensuring alignment with brand storytelling, product launches, and promotional priorities. Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue. Design and implement
A/B and multivariate testing frameworks
to drive continuous improvement. Analyze customer data and campaign metrics, translating insights into actionable recommendations and leadership reporting. Oversee the integration, launch, and ongoing evolution of the loyalty program, driving member acquisition and retention. Stay informed on
industry trends, tools, and best practices , proactively identifying new growth opportunities. Partner cross-functionally with Creative, E-Commerce, and Merchandising teams to ensure consistency in messaging and execution. Perform other related duties as needed to support broader marketing initiatives.
Qualifications Bachelor’s degree
and
4–6+ years
of experience in retention, lifecycle, or CRM marketing—ideally within
DTC or e-commerce . Proven success owning and scaling Email and SMS strategies with measurable impact. Experience developing or managing loyalty programs. Hands-on experience with
Klaviyo, Attentive, or similar CRM platforms . Strong analytical and reporting skills; proficiency in
Excel/Google Sheets . Organized and detail-oriented, with strong project management skills (Asana or similar tools a plus). Excellent communicator and collaborator, capable of influencing cross-functional teams. Strategic thinker who’s equally comfortable rolling up their sleeves to execute. Self-starter with a strong sense of ownership and accountability.
Email Marketing Specialist
to lead strategies that deepen customer relationships and drive repeat engagement through best-in-class
Email, SMS, and Loyalty
programs.
In this role, you’ll own the retention roadmap end-to-end—from ideation and execution to performance analysis—crafting thoughtful, data-driven campaigns that enhance the customer experience and fuel growth. You’ll also play a pivotal role in developing and scaling our
new loyalty program , ensuring it delivers meaningful value and drives long-term brand love.
Responsibilities Develop and lead the retention marketing strategy across
Email, SMS, and Loyalty , optimizing each touchpoint throughout the customer lifecycle. Own campaign planning and execution—from content briefing and deployment to reporting and optimization. Manage the retention marketing calendar, ensuring alignment with brand storytelling, product launches, and promotional priorities. Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue. Design and implement
A/B and multivariate testing frameworks
to drive continuous improvement. Analyze customer data and campaign metrics, translating insights into actionable recommendations and leadership reporting. Oversee the integration, launch, and ongoing evolution of the loyalty program, driving member acquisition and retention. Stay informed on
industry trends, tools, and best practices , proactively identifying new growth opportunities. Partner cross-functionally with Creative, E-Commerce, and Merchandising teams to ensure consistency in messaging and execution. Perform other related duties as needed to support broader marketing initiatives.
Qualifications Bachelor’s degree
and
4–6+ years
of experience in retention, lifecycle, or CRM marketing—ideally within
DTC or e-commerce . Proven success owning and scaling Email and SMS strategies with measurable impact. Experience developing or managing loyalty programs. Hands-on experience with
Klaviyo, Attentive, or similar CRM platforms . Strong analytical and reporting skills; proficiency in
Excel/Google Sheets . Organized and detail-oriented, with strong project management skills (Asana or similar tools a plus). Excellent communicator and collaborator, capable of influencing cross-functional teams. Strategic thinker who’s equally comfortable rolling up their sleeves to execute. Self-starter with a strong sense of ownership and accountability.