Plaid Enterprises
Plaid Enterprises | Atlanta, GA | Celebrating 50 Years of Creativity
Plaid Enterprises, home to iconic brands like
Mod Podge, FolkArt, Apple Barrel, Bucilla,
and
Arteza , is seeking a
Senior Graphic Designer
to lead the conceptualization and creation of packaging and branding that stands out on the retail shelf and wins the digital shelf.
This role is ideal for a visual storyteller who combines bold imagination with commercial savvy. You understand what makes packaging
stop a shopper
in the aisle, stand out on the digital shelf, and communicate a product’s story in seconds. Reporting to the
Creative Director , you’ll transform insights and ideas into packaging that celebrates creativity while delivering results.
What you will do!
·
Dream big, then design smart.
Conceptualize packaging and display materials that push creative boundaries while staying true to each brand’s DNA. ·
Design for both shelves.
Create packaging that captivates in-store and converts online, optimizing for both physical shelf presence and e-commerce imagery (PDPs, thumbnails, and banners). ·
Lead projects from idea to execution.
Own packaging design from concept and mockup through production-ready artwork, ensuring all assets are accurate, on time, and on brand. ·
Collaborate cross-functionally.
Partner closely with product development, marketing, and brand teams to translate objectives and consumer insights into compelling visual stories. ·
Balance creativity with craft.
Bring forward fresh ideas while honoring brand standards and real-world production requirements. ·
Stay trend-aware.
Keep a pulse on design, retail, and sustainability trends to continually evolve Plaid’s visual expression. ·
Deliver excellence.
Prepare precise, print-ready files and follow through with vendors or production partners to ensure the final product meets creative and technical expectations. ·
Champion the brand.
Help shape the next chapter of Plaid’s visual legacy as we celebrate 50 years of inspiring makers around the world.
What you Bring!
·
Bachelor’s degree in Graphic Design or related field. ·
5+ years of design experience, preferably in
consumer packaging or retail environments. ·
Proven ability to translate strategy into compelling design concepts that work across print and digital. ·
Expert in
Adobe Creative Suite (Illustrator, Photoshop, InDesign) ; familiarity with 3D tools (Dimension, Blender, or similar) a plus. ·
Deep understanding of
retail packaging strategy, shopper psychology, and brand storytelling. ·
Attention to detail, organizational skills, and ability to thrive in a collaborative environment. ·
A genuine love for creativity, craftsmanship, and helping people make beautiful things. Knowledge with the prepress process including flexography.
Plaid Enterprises, home to iconic brands like
Mod Podge, FolkArt, Apple Barrel, Bucilla,
and
Arteza , is seeking a
Senior Graphic Designer
to lead the conceptualization and creation of packaging and branding that stands out on the retail shelf and wins the digital shelf.
This role is ideal for a visual storyteller who combines bold imagination with commercial savvy. You understand what makes packaging
stop a shopper
in the aisle, stand out on the digital shelf, and communicate a product’s story in seconds. Reporting to the
Creative Director , you’ll transform insights and ideas into packaging that celebrates creativity while delivering results.
What you will do!
·
Dream big, then design smart.
Conceptualize packaging and display materials that push creative boundaries while staying true to each brand’s DNA. ·
Design for both shelves.
Create packaging that captivates in-store and converts online, optimizing for both physical shelf presence and e-commerce imagery (PDPs, thumbnails, and banners). ·
Lead projects from idea to execution.
Own packaging design from concept and mockup through production-ready artwork, ensuring all assets are accurate, on time, and on brand. ·
Collaborate cross-functionally.
Partner closely with product development, marketing, and brand teams to translate objectives and consumer insights into compelling visual stories. ·
Balance creativity with craft.
Bring forward fresh ideas while honoring brand standards and real-world production requirements. ·
Stay trend-aware.
Keep a pulse on design, retail, and sustainability trends to continually evolve Plaid’s visual expression. ·
Deliver excellence.
Prepare precise, print-ready files and follow through with vendors or production partners to ensure the final product meets creative and technical expectations. ·
Champion the brand.
Help shape the next chapter of Plaid’s visual legacy as we celebrate 50 years of inspiring makers around the world.
What you Bring!
·
Bachelor’s degree in Graphic Design or related field. ·
5+ years of design experience, preferably in
consumer packaging or retail environments. ·
Proven ability to translate strategy into compelling design concepts that work across print and digital. ·
Expert in
Adobe Creative Suite (Illustrator, Photoshop, InDesign) ; familiarity with 3D tools (Dimension, Blender, or similar) a plus. ·
Deep understanding of
retail packaging strategy, shopper psychology, and brand storytelling. ·
Attention to detail, organizational skills, and ability to thrive in a collaborative environment. ·
A genuine love for creativity, craftsmanship, and helping people make beautiful things. Knowledge with the prepress process including flexography.