SEO Manager Job at Salesforce, Inc.. in Denver

About the Role

We are seeking a highly skilled SEO Manager to lead end-to-end search strategy and execution across our core digital experiences. This role is responsible for driving measurable improvements in visibility, engagement, and conversions through traditional search, AI-led search, and emerging LLM-driven experiences. The ideal candidate brings strong SEO fundamentals, solid technical understanding, and demonstrated impact in delivering performance outcomes. This position requires close partnership with cross-functional teams to advance search authority, enhance content discoverability, and contribute to scalable, data-driven SEO programs.

Responsibilities

• Develop and execute comprehensive SEO strategies that improve rankings, traffic quality, and organic conversion performance across high-value web surfaces
• Lead optimization across traditional SEO, Answer Engine Optimization (AEO), and LLM-driven search to ensure content is discoverable, accurate, and aligned to intent
• Conduct ongoing keyword research, competitive analysis, and SERP/LLM landscape evaluations to identify growth opportunities across all funnel stages
• Manage end-to-end content optimization including briefs, metadata, internal linking, structured data, schema, FAQs, and SERP feature targeting
• Partner with Product, Engineering, Content, SEM, Social, and Campaign teams to ensure coordinated execution and alignment to business priorities
• Analyze performance using dashboards and analytics tools; translate data into clear, actionable insights that guide decision-making
• Drive a test-and-learn culture focused on experimentation, iteration, and continuous improvement
• Monitor algorithm updates, AI-search developments, and industry trends to inform forward-looking strategies and mitigate risk
• Build and scale SEO programs through repeatable processes, templates, and operating frameworks that enhance efficiency and consistency
• Lead roadmap planning, prioritization, and risk assessment for organic growth initiatives, ensuring alignment with business goals and agility during pivots or strategy shifts

Qualifications

• 7+ years of hands-on SEO experience in an enterprise or high-growth environment
• Strong understanding of core SEO fundamentals including on-page optimization, content structure, information architecture, and foundational technical SEO
• Familiarity with AI search, AEO, and LLM-driven search behaviors across platforms such as ChatGPT, Gemini, Perplexity, Bing AI, and Claude
• Demonstrated track record of delivering measurable improvements in rankings, traffic quality, engagement, and conversions
• Experience working in highly cross-functional environments with Product and Marketing teams
• Proficiency with major SEO and analytics tools including Google Search Console, GA4/Looker, Screaming Frog, SEMRush/Ahrefs, and related systems
• Strong analytical and communication skills with the ability to translate complex insights into clear business recommendations
• Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments with shifting priorities
• Ability to manage prioritization, assess risks, balance trade-offs, and maintain clarity during business pivots