Product Manager - SEO - Job at CoStar Group, Inc. in Atlanta

Product Manager – SEO – Apartments.com – CoStar Group

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Job Description

The Apartments.com team is seeking a high-performing, results-driven Product Manager, SEO to create exceptional organic search experiences that will help drive continued organic growth and visibility for Apartments.com.

Role Description

We are looking for both a strategic thinker and a tactical operator who is passionate about building creative SEO solutions as competitive differentiators. This role offers the unique opportunity to shape the future of how people discover Apartments.com through search engines and how properties connect with qualified renters via organic channels. You will be responsible for building world‑class SEO strategies and features for a suite of digital products that power our rental search, while driving growth initiatives in partnership with Product, Content, and Marketing teams.

In this role, you will conceptualize and bring to life innovative, cutting‑edge SEO features and enhancements that not only attract renters but also keep Apartments.com top‑of‑mind in organic search results. You will marry the worlds of optimizing renter experiences and maximizing advertiser ROI by driving Apartments.com’s visibility and value proposition to new heights. You will partner with Sales and Customer Service to demonstrate how and why Apartments.com’s organic reach and SEO solutions are most effective. The ideal candidate will also champion feature adoption efforts by collaborating with Analytics to collect data and usage metrics, building successful case studies to further sales enablement efforts. Beyond designing and shipping SEO features, you will get the opportunity to define and steer the SEO product strategy and roadmap, while evaluating competitive movements to stay ahead.

Responsibilities

• Shape and manage the SEO product roadmap for Apartments.com’s key domains to execute the SEO strategy.
• Deliver SEO features and enhancements that support Apartments.com’s business goals, OKRs, and competitive positioning.
• Drive end-to-end SEO product management efforts, from ideation to execution, across the entire product development lifecycle, ensuring successful delivery and iteration.
• Communicate SEO strategy, roadmap progress, and performance insights effectively to product, engineering, and sales teams, ensuring transparency and alignment.
• Lead by example and inspire those around you by consistently building winning SEO features that make Apartments.com the undoubted leader in rental search marketplaces.
• Utilize qualitative and quantitative data, customer feedback, market research, and competitive analysis to identify and prioritize SEO enhancements and opportunities.
• Measure and evaluate the success of SEO releases, using metrics and KPIs to inform further optimizations and new product opportunities.
• Think strategically to design and launch SEO features that not only enhance the customer experience, but also create significant business impact and growth.
• Comfortably report SEO launch performance updates to product leadership.
• Forecast and weigh potential impact of new SEO features against one another to make prioritization and trade‑off decisions.
• Closely partner with engineering teams to identify viable, efficient, and technically sound SEO solutions for each product initiative.
• Collaborate with UI/UX design, content, analytics, and other product managers to deliver a seamless product experience that resonates with users and achieves intended business objectives.
• Conduct ongoing user research and launch SEO tests to optimize organic performance.

Position Location

Atlanta, GA – 5 days onsite.

Basic Qualifications

• Bachelor’s degree from an accredited, in‑person, not‑for‑profit university or college; Master’s degree preferred.
• 5+ years of digital Product Management experience with a proven track record delivering industry‑leading SEO products and solutions.
• Experience using SEO tools such as Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog, and/or other analytics tools.
• Extensive experience planning, documenting, and communicating SEO product requirements and plans to a broad range of audiences.
• Extensive experience collaborating with design iteratively to balance SEO goals and consumer experience.
• Demonstrated familiarity with answer‑engine optimization (AEO) / generative search models, understanding how content needs to be structured for AI and search systems.
• Familiarity with evaluating and measuring visibility beyond traditional metrics (e.g., inclusion in chat responses, citation by generative engines) and adapting KPIs accordingly.
• Extensive experience partnering with engineering teams to build, test, and launch SEO features in lockstep with one another.
• Experience creating and managing an SEO product roadmap and features.
• Experience creating wireframes, mock‑ups, workflow diagrams, or journey maps to communicate SEO product ideas and proposals.
• Experience analyzing and evaluating the success metrics of launched SEO features.
• Excellent interpersonal, communication, and presentation skills.
• A track record of commitment to prior employers.
• This position is in office Monday through Friday.

Preferred Qualifications

• 5+ years of digital Product Management experience with a proven track record delivering industry‑leading SEO products and solutions.
• Experience with commercial real estate transactions and/or multifamily property management.
• Experience developing content for visibility in AI tools such as ChatGPT, Perplexity, Google Gemini.
• Experience using road‑mapping and product management suite of tools such as Jira, Azure DevOps/TFS, Asana, Aha!, Monday.com.
• Experience using Maze, UserTesting, UserZoom, Dovetail and/or other user research tools.
• Experience conducting SEO product experiments, SEO split testing, and/or multivariate tests.

What’s In It For You?

• Generous compensation and performance‑based incentives.
• Professional and academic growth with internal training, tuition reimbursement.
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug, Life, legal, and supplementary insurance.
• Virtual and in‑person mental health counseling services for individuals and family.
• Commuter and parking benefits.
• 401(K) retirement plan with matching contributions.
• Employee stock purchase plan.
• Paid time off.
• On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.

Equal Employment Opportunity Statement

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1‑855‑840‑1715 or by sending an email to recruiting@costargroup.com.