CARE PLUS HOSPICE CARE LLC is hiring: Hospice Marketer Community Liaison Job at

Job Description

Key Responsibilities

• Develop and Maintain Referral Relationships : Cultivate and strengthen relationships with physicians, hospitals, assisted living facilities, skilled nursing homes, group homes, memory care units, and other community organizations to generate patient referrals.
• Utilize Existing Network : Leverage an existing book of business and established referral relationships to promote Care Plus Hospice services and accelerate patient census growth.
• Field Marketing & Outreach : Conduct regular in-person visits and strategic presentations to referral sources, case managers, discharge planners, social workers, and healthcare decision-makers.
• Build Brand Awareness : Represent the hospice at community events, health fairs, and facility-sponsored functions to increase visibility and brand recognition.
• Strategic Planning & Reporting : Work with leadership to create and implement quarterly growth strategies. Provide regular reporting on referral trends, outreach activities, and market feedback.
• Coordinate with Clinical Team : Ensure seamless communication between referral sources and hospice care teams to support a smooth patient admission process.
• Educate on Hospice Services : Clearly explain hospice philosophy, eligibility criteria, and services to both professional and non-professional audiences.
• Support Admissions Team : Assist with scheduling, follow-ups, and any urgent needs to facilitate timely admissions and respond to referral source expectations.

Required Qualifications

• Proven experience in hospice, home health, or healthcare marketing (minimum 2–3 years required).
• Established book of business with trusted referral relationships in the local healthcare community.
• Demonstrated ability to grow patient census and meet marketing targets.
• Excellent communication, interpersonal, and presentation skills.
• Strong understanding of hospice eligibility, services, and regulatory requirements.
• Self-motivated, organized, and capable of working independently in the field.
• Valid driver’s license, reliable transportation, and willingness to travel within assigned territory.

Preferred Qualifications

• Bachelor's degree in marketing, healthcare administration, nursing, or related field (preferred but not required).
• Existing relationships with local hospitals, ALFs, SNFs, and physicians in Arizona (depending on location of position).
• Knowledge of CRM systems and reporting tools to track activity and outcomes.