Mattermost
Director Field & Channel Marketing, North America
Mattermost, Baltimore, Maryland, United States, 21276
Director Field & Channel Marketing, North America
Join to apply for the
Director Field & Channel Marketing, North America
role at
Mattermost
At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. To learn more, visit
www.mattermost.com .
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Key Responsibilities
Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals.
Manage regional marketing plans and budgets, making data-driven decisions to optimize investment.
Partner with the VP Public Sector and Director of Sales, Americas on development, execution and alignment of regional go-to-market plans.
Partner and Ecosystem Marketing
Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances.
Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution.
Strengthen relationships with partners to expand reach and credibility in key markets.
Demand Generation & ABM Campaigns
Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using a variety of tactics, including events, email, webinars, paid social, digital marketing, and content syndication.
Drive pipeline growth and conversion in named accounts and frameworks.
Partner with Growth and ABM teams to measure performance and optimize campaigns.
Events & Field Engagements
Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities.
Content & Messaging
Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability.
Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other marketing initiatives as well as adapting global assets for regional needs.
Drive a thought leadership cadence that supports awareness, consideration, and decision stages.
Market Insights and Optimization
Analyze market trends, procurement requirements, and competitive positioning to inform GTM strategy.
Consistently measure and enhance the performance of regional marketing programs to ensure alignment with business objectives.
Report regularly on regional performance, pipeline contribution, and campaign effectiveness providing insights to inform executive decision-making.
Required Background/Skill
7+ years of B2B and/or B2G marketing experience with regional ownership, ideally across EMEA and/or APAC.
Proven track record in demand generation, account-based marketing (ABM), and partner marketing.
Experience building and executing marketing strategies in regulated industries such as defense, intelligence, security, or critical infrastructure.
Strong ability to align marketing strategy with sales objectives and deliver measurable outcomes in pipeline and ARR.
Skilled at working with ecosystem partners (defense contractors, system integrators, alliances) to expand market reach and credibility.
Excellent communication and stakeholder management skills, credible with senior customers, partners, and internal executives.
Strong project management and leadership skills, with the ability to manage multiple priorities across regions in a fast-paced environment.
Data-driven approach with experience using analytics tools to optimize performance.
Highly adaptable to changing priorities and market dynamics.
Willingness to travel (c.20-30%) and operate across time zones.
This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.
Preferred Qualifications
Experience engaging with the Defense Industrial Base (DIB) or equivalent partner ecosystems.
Familiarity with regional capture strategies and government procurement processes.
Background in leading marketing programs across multi-region portfolios (US Public Sector and Enterprise).
Key Attributes
Strategic Thinker: Ability to see the big picture while managing the tactical execution.
Collaborative: Works well cross-functionally with sales, product marketing, and content teams.
Data-Driven: Utilizes insights to inform and optimize campaign strategies.
Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging.
Salary Range: $169,000 - $200,000 USD
Mattermost is a remote‑first, open‑source company and an EEO Employer. We encourage applicants from all backgrounds to apply; we are committed to assessing candidates based on skills and qualifications, and do not tolerate discrimination based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.
If you require accommodations during the interview process, please let us know—we’re happy to assist.
#J-18808-Ljbffr
Director Field & Channel Marketing, North America
role at
Mattermost
At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. To learn more, visit
www.mattermost.com .
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Key Responsibilities
Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals.
Manage regional marketing plans and budgets, making data-driven decisions to optimize investment.
Partner with the VP Public Sector and Director of Sales, Americas on development, execution and alignment of regional go-to-market plans.
Partner and Ecosystem Marketing
Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances.
Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution.
Strengthen relationships with partners to expand reach and credibility in key markets.
Demand Generation & ABM Campaigns
Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using a variety of tactics, including events, email, webinars, paid social, digital marketing, and content syndication.
Drive pipeline growth and conversion in named accounts and frameworks.
Partner with Growth and ABM teams to measure performance and optimize campaigns.
Events & Field Engagements
Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities.
Content & Messaging
Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability.
Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other marketing initiatives as well as adapting global assets for regional needs.
Drive a thought leadership cadence that supports awareness, consideration, and decision stages.
Market Insights and Optimization
Analyze market trends, procurement requirements, and competitive positioning to inform GTM strategy.
Consistently measure and enhance the performance of regional marketing programs to ensure alignment with business objectives.
Report regularly on regional performance, pipeline contribution, and campaign effectiveness providing insights to inform executive decision-making.
Required Background/Skill
7+ years of B2B and/or B2G marketing experience with regional ownership, ideally across EMEA and/or APAC.
Proven track record in demand generation, account-based marketing (ABM), and partner marketing.
Experience building and executing marketing strategies in regulated industries such as defense, intelligence, security, or critical infrastructure.
Strong ability to align marketing strategy with sales objectives and deliver measurable outcomes in pipeline and ARR.
Skilled at working with ecosystem partners (defense contractors, system integrators, alliances) to expand market reach and credibility.
Excellent communication and stakeholder management skills, credible with senior customers, partners, and internal executives.
Strong project management and leadership skills, with the ability to manage multiple priorities across regions in a fast-paced environment.
Data-driven approach with experience using analytics tools to optimize performance.
Highly adaptable to changing priorities and market dynamics.
Willingness to travel (c.20-30%) and operate across time zones.
This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.
Preferred Qualifications
Experience engaging with the Defense Industrial Base (DIB) or equivalent partner ecosystems.
Familiarity with regional capture strategies and government procurement processes.
Background in leading marketing programs across multi-region portfolios (US Public Sector and Enterprise).
Key Attributes
Strategic Thinker: Ability to see the big picture while managing the tactical execution.
Collaborative: Works well cross-functionally with sales, product marketing, and content teams.
Data-Driven: Utilizes insights to inform and optimize campaign strategies.
Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging.
Salary Range: $169,000 - $200,000 USD
Mattermost is a remote‑first, open‑source company and an EEO Employer. We encourage applicants from all backgrounds to apply; we are committed to assessing candidates based on skills and qualifications, and do not tolerate discrimination based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.
If you require accommodations during the interview process, please let us know—we’re happy to assist.
#J-18808-Ljbffr