University of Miami
## **Current Employees:**If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click
to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this .**Job Title:** AssociateVice President, Marketing Technology and Analytics
**Department:** Marketing, Communications & Digital
**Reports To:** SVP, CMCDOThe University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click
for additional information.**Job Status:**Full time**Employee Type:**Staff**Pay Grade:**H24**Position Summary**The Associate Vice President (VP) of Marketing Technology provides strategic leadership and operational oversight for marketing platforms, data ecosystems, and emerging technologies across the University of Miami, including the academic enterprise, UHealth, and Athletics. This leader ensures that technology investments advance audience engagement, reputation, and growth through the strategic use of **artificial intelligence, automation, and connected data**.The AVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization, and AI-enabled platforms that power audience insights and digital performance. This role drives innovation that enhances the University’s reputation, enrollment, patient volume, and fan engagement through **technology-enabled, AI-driven marketing strategies.****Key Responsibilities****Marketing Technology Strategy & Governance*** Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and optimization tools to institutional priorities.* Integrate artificial intelligence and automation across systems to enhance personalization, predictive targeting, and marketing efficiency.* Ensure interoperability across enrollment, clinical, and athletics platforms to enable a unified, intelligent view of audiences and lifecycle engagement.* Establish governance for technology adoption, data ethics, and responsible AI utilization across marketing and communications teams.**AI-Enabled Insights & Optimization*** Evolve marketing functions toward AI-driven insights that anticipate behavior, optimize engagement, and inform creative and media strategies.* Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment, patient acquisition, reputation, and fan loyalty.* Advance personalization, journey orchestration, and adaptive content strategies powered by machine learning.* Foster a culture of curiosity, experimentation, and continuous improvement through intelligent automation and data-informed decision-making.**Digital Experience & Performance*** Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion.* Lead digital experience design through AI-powered testing, personalization, and automation frameworks.* Oversee marketing performance measurement, ensuring insights are connected to business outcomes rather than raw metrics.* Deploy generative AI tools to improve content development, campaign orchestration, and workflow efficiency.**Cross-Enterprise Integration*** Partner with enrollment management, clinical operations, and athletics to align technology and AI capabilities with institutional goals.* Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies.* Serve as the senior advocate for digital innovation, intelligent automation, and technology-enabled marketing at the leadership table.**Team Leadership and Culture*** Cultivate a culture of innovation, collaboration, and responsible AI exploration.* Invest in professional development to ensure teams stay ahead of emerging tools and technologies.* Encourage a learning mindset that blends creativity with data fluency and technological agility.**Qualifications****Education*** Bachelor’s degree in marketing, business, computer science, or a related field required.* Master’s degree preferred.**Experience*** 10+ years of progressive leadership in marketing technology, digital strategy, or AI-driven marketing innovation. Experience within higher education, academic health care, or similarly complex organizations is a plus.* Demonstrated success implementing enterprise systems such as Salesforce, Adobe, Sitecore, or equivalent, and integrating AI-driven tools for marketing automation, content, and personalization.* Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios.* Experience applying AI or machine learning to enhance targeting, segmentation, or customer journey strategies.**Skills and Attributes*** Deep expertise in CRM, CMS, AI-enabled marketing, and automation platforms.* Visionary thinker who can connect emerging technology to institutional impact.* Exceptional communication skills, with the ability to translate complex technical concepts into strategic business value.* Strong leadership presence with a passion for innovation, collaboration, and measurable growth.The mission of the University of Miami is to transform lives through education, research, innovation, and service. A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation’s top research universities and academic medical centers in the nation.The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs. Visit
to learn more about our points of pride.The University ranks No. 55 on U.S. News & World Report’s 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal/Times Higher Education College Rankings.Bascom Palmer Eye Institute is ranked the #1 eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults. Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019.The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022.**Transforming lives**With more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, #J-18808-Ljbffr
to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this .**Job Title:** AssociateVice President, Marketing Technology and Analytics
**Department:** Marketing, Communications & Digital
**Reports To:** SVP, CMCDOThe University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click
for additional information.**Job Status:**Full time**Employee Type:**Staff**Pay Grade:**H24**Position Summary**The Associate Vice President (VP) of Marketing Technology provides strategic leadership and operational oversight for marketing platforms, data ecosystems, and emerging technologies across the University of Miami, including the academic enterprise, UHealth, and Athletics. This leader ensures that technology investments advance audience engagement, reputation, and growth through the strategic use of **artificial intelligence, automation, and connected data**.The AVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization, and AI-enabled platforms that power audience insights and digital performance. This role drives innovation that enhances the University’s reputation, enrollment, patient volume, and fan engagement through **technology-enabled, AI-driven marketing strategies.****Key Responsibilities****Marketing Technology Strategy & Governance*** Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and optimization tools to institutional priorities.* Integrate artificial intelligence and automation across systems to enhance personalization, predictive targeting, and marketing efficiency.* Ensure interoperability across enrollment, clinical, and athletics platforms to enable a unified, intelligent view of audiences and lifecycle engagement.* Establish governance for technology adoption, data ethics, and responsible AI utilization across marketing and communications teams.**AI-Enabled Insights & Optimization*** Evolve marketing functions toward AI-driven insights that anticipate behavior, optimize engagement, and inform creative and media strategies.* Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment, patient acquisition, reputation, and fan loyalty.* Advance personalization, journey orchestration, and adaptive content strategies powered by machine learning.* Foster a culture of curiosity, experimentation, and continuous improvement through intelligent automation and data-informed decision-making.**Digital Experience & Performance*** Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion.* Lead digital experience design through AI-powered testing, personalization, and automation frameworks.* Oversee marketing performance measurement, ensuring insights are connected to business outcomes rather than raw metrics.* Deploy generative AI tools to improve content development, campaign orchestration, and workflow efficiency.**Cross-Enterprise Integration*** Partner with enrollment management, clinical operations, and athletics to align technology and AI capabilities with institutional goals.* Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies.* Serve as the senior advocate for digital innovation, intelligent automation, and technology-enabled marketing at the leadership table.**Team Leadership and Culture*** Cultivate a culture of innovation, collaboration, and responsible AI exploration.* Invest in professional development to ensure teams stay ahead of emerging tools and technologies.* Encourage a learning mindset that blends creativity with data fluency and technological agility.**Qualifications****Education*** Bachelor’s degree in marketing, business, computer science, or a related field required.* Master’s degree preferred.**Experience*** 10+ years of progressive leadership in marketing technology, digital strategy, or AI-driven marketing innovation. Experience within higher education, academic health care, or similarly complex organizations is a plus.* Demonstrated success implementing enterprise systems such as Salesforce, Adobe, Sitecore, or equivalent, and integrating AI-driven tools for marketing automation, content, and personalization.* Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios.* Experience applying AI or machine learning to enhance targeting, segmentation, or customer journey strategies.**Skills and Attributes*** Deep expertise in CRM, CMS, AI-enabled marketing, and automation platforms.* Visionary thinker who can connect emerging technology to institutional impact.* Exceptional communication skills, with the ability to translate complex technical concepts into strategic business value.* Strong leadership presence with a passion for innovation, collaboration, and measurable growth.The mission of the University of Miami is to transform lives through education, research, innovation, and service. A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation’s top research universities and academic medical centers in the nation.The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs. Visit
to learn more about our points of pride.The University ranks No. 55 on U.S. News & World Report’s 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal/Times Higher Education College Rankings.Bascom Palmer Eye Institute is ranked the #1 eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults. Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019.The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022.**Transforming lives**With more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, #J-18808-Ljbffr