Basware
Senior Manager, Field Marketing
Basware is seeking an experienced Senior Manager, Field Marketing to lead and scale field and account‑based programs in North America. This role is pivotal in driving pipeline generation, accelerating sales cycles, and elevating brand presence for a hyper‑growth company focused on industry transformation.
Responsibilities
Strategic Ownership: Help define and execute the North America field marketing strategy aligned with regional sales goals and corporate objectives.
Program Ownership: Own end‑to‑end planning and execution of ABX programs and key field marketing initiatives.
Pipeline Ownership: Deliver measurable pipeline targets with full accountability for buying group‑to‑revenue conversion across target accounts and vertical segments.
Stakeholder Engagement: Build strong relationships with Sales, SDR, and Customer Success teams to ensure field programs are aligned with business priorities.
Partner Management: Support relationships with key partners, specifically global systems integrators and resellers, to jointly go‑to‑market and support pipeline generation goals.
Global Calendar Management: Maintain and optimize the global event calendar, including evaluation of new opportunities and ROI analysis.
Playbook Development: Enhance and scale the global field marketing playbook with best practices, templates, and process improvements.
Data‑Driven Strategy: Build North America field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics.
Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed‑won.
Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper‑growth environment.
Qualifications
Pipeline Expertise: 10+ years scaling field marketing programs in fast‑growing tech companies, with direct pipeline accountability and proven track record of exceeding revenue targets.
Revenue Operator: Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments.
Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account‑based campaigns, and omnichannel strategies.
Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross‑functional workflows.
Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact.
Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using Salesforce, HubSpot and other data analysis platforms.
Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing
Industries
Software Development
#J-18808-Ljbffr
Responsibilities
Strategic Ownership: Help define and execute the North America field marketing strategy aligned with regional sales goals and corporate objectives.
Program Ownership: Own end‑to‑end planning and execution of ABX programs and key field marketing initiatives.
Pipeline Ownership: Deliver measurable pipeline targets with full accountability for buying group‑to‑revenue conversion across target accounts and vertical segments.
Stakeholder Engagement: Build strong relationships with Sales, SDR, and Customer Success teams to ensure field programs are aligned with business priorities.
Partner Management: Support relationships with key partners, specifically global systems integrators and resellers, to jointly go‑to‑market and support pipeline generation goals.
Global Calendar Management: Maintain and optimize the global event calendar, including evaluation of new opportunities and ROI analysis.
Playbook Development: Enhance and scale the global field marketing playbook with best practices, templates, and process improvements.
Data‑Driven Strategy: Build North America field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics.
Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed‑won.
Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper‑growth environment.
Qualifications
Pipeline Expertise: 10+ years scaling field marketing programs in fast‑growing tech companies, with direct pipeline accountability and proven track record of exceeding revenue targets.
Revenue Operator: Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments.
Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account‑based campaigns, and omnichannel strategies.
Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross‑functional workflows.
Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact.
Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using Salesforce, HubSpot and other data analysis platforms.
Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing
Industries
Software Development
#J-18808-Ljbffr