Trivelta
Performance Marketing Manager - User Acquisition | Paid Media
Trivelta, Boston, Massachusetts, us, 02298
We are seeking a highly analytical and results-driven
Performance Marketing Manager
with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads (UAC, Search, Display, YouTube), Twitter/X Ads, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic networks such as Taboola/Outbrain. The ideal candidate has worked in fast-growing online companies like IGaming, sportsbook, fantasy sports, fintech, e-commerce, marketplaces, social apps, subscription apps, or web platforms with massive acquisition needs. You must have a strong command of attribution tools like AppsFlyer, web pixels, conversion APIs, GTM implementation, deep linking, SKAN, and multi-touch funnels.
Responsibilities
Plan, launch, optimize user acquisition campaigns across all major U.S. paid media channels, including Meta, TikTok, Google Ads, X/Twitter, Snapchat, Reddit, Apple Search Ads, and programmatic platforms.
Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
Build full‑funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high‑intent acquisition flows.
Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks.
Develop creative testing frameworks (UGC, influencers, short‑form videos, static, native formats).
Perform A/B testing on audiences, creatives, offers, messaging, and landing pages.
Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
Report results and insights at both tactical and executive levels.
Qualifications
5+ years of hands‑on experience managing paid user acquisition in the U.S. market.
Demonstrated success operating in high‑volume, data‑driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps.
Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch).
Deep understanding of web pixels, conversion APIs, SDK implementation, deep linking, attribution models, SKAN 4/5, and cross‑platform tracking.
A/B testing experience across creatives, CRO, messaging, funnel stages.
Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio).
Nice to Have
Experience in gaming, betting, sweepstakes, social casino, fintech, or subscription apps.
SQL knowledge for deeper analysis.
Experience managing $500k+ per month budgets across multiple platforms.
Familiarity with creative pipelines: UGC, TikTok Spark Ads, influencer amplification.
Experience with marketing automation (e.g., Braze, Segment, Firebase).
Knowledge of privacy changes, ATT, SKAN optimization, and probabilistic attribution.
Location & Type
Hybrid at HQ in Boston near South Station.
Mid‑senior level.
Full‑time.
Marketing & Sales; Industry: Software Development.
#J-18808-Ljbffr
Performance Marketing Manager
with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads (UAC, Search, Display, YouTube), Twitter/X Ads, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic networks such as Taboola/Outbrain. The ideal candidate has worked in fast-growing online companies like IGaming, sportsbook, fantasy sports, fintech, e-commerce, marketplaces, social apps, subscription apps, or web platforms with massive acquisition needs. You must have a strong command of attribution tools like AppsFlyer, web pixels, conversion APIs, GTM implementation, deep linking, SKAN, and multi-touch funnels.
Responsibilities
Plan, launch, optimize user acquisition campaigns across all major U.S. paid media channels, including Meta, TikTok, Google Ads, X/Twitter, Snapchat, Reddit, Apple Search Ads, and programmatic platforms.
Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
Build full‑funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high‑intent acquisition flows.
Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks.
Develop creative testing frameworks (UGC, influencers, short‑form videos, static, native formats).
Perform A/B testing on audiences, creatives, offers, messaging, and landing pages.
Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
Report results and insights at both tactical and executive levels.
Qualifications
5+ years of hands‑on experience managing paid user acquisition in the U.S. market.
Demonstrated success operating in high‑volume, data‑driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps.
Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch).
Deep understanding of web pixels, conversion APIs, SDK implementation, deep linking, attribution models, SKAN 4/5, and cross‑platform tracking.
A/B testing experience across creatives, CRO, messaging, funnel stages.
Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio).
Nice to Have
Experience in gaming, betting, sweepstakes, social casino, fintech, or subscription apps.
SQL knowledge for deeper analysis.
Experience managing $500k+ per month budgets across multiple platforms.
Familiarity with creative pipelines: UGC, TikTok Spark Ads, influencer amplification.
Experience with marketing automation (e.g., Braze, Segment, Firebase).
Knowledge of privacy changes, ATT, SKAN optimization, and probabilistic attribution.
Location & Type
Hybrid at HQ in Boston near South Station.
Mid‑senior level.
Full‑time.
Marketing & Sales; Industry: Software Development.
#J-18808-Ljbffr