AstraZeneca GmbH
Marketing Manager, Amyloidosis
AstraZeneca GmbH, Wilmington, North Carolina, United States, 28412
This is what you will do
The Marketing Manager supports the Franchise Lead in development of key strategies and tactics in alignment with Global strategy and tactics to achieve local business objectives.
In partnership with Sales and Medical and other cross-functional partners, the Marketing Manager develops and implements the local strategy and marketing initiatives to drive awareness of the disease and product to support the growth of the brand.
You will be responsible for
Develop a deep understanding of the market and disease landscape
Drive development of strategic and tactical plans in alignment with National and Global strategy
Driving launch planning and readiness across the organization for marketing tactics and deliverables in alignment with Global team
Identify and communicate local market insights about opportunities and challenges and present local marketing interests and needs back to Global Marketing
Develop and implement marketing initiatives and material for personnel and non-personnel communication in close collaboration
Enhance and drive an innovative omni-channel approach that supports key strategies and business opportunities
Lead the indication-specific congress planning and execution
Drive and support indication-specific market research projects
Act as an efficient Project Manager in leading the product team and in planning and implementing marketing initiatives
Ensure that projects are completed within the allocated marketing budgets and timelines
Lead briefing of external Marketing agencies to deliver high quality material and activities
Develop and maintain strong relationships with Sales, Medical, Regulatory Affairs and Finance as required to deliver marketing projects within budget and timelines
Develop strong KOL relationships
Actively participate and foster an environment of cross-functional collaboration and practice sharing across all indications
You will need to have
Minimum 3 – 5 years of experience in product management in Pharmaceutical or Biotechnology industry or comparable business
Experience as a pharmaceutical sales representative
Experienced in managing marketing agencies
Experience in digital / omni-channel marketing /AI in marketing
Excellent written and verbal communication skills in German and English
#J-18808-Ljbffr
In partnership with Sales and Medical and other cross-functional partners, the Marketing Manager develops and implements the local strategy and marketing initiatives to drive awareness of the disease and product to support the growth of the brand.
You will be responsible for
Develop a deep understanding of the market and disease landscape
Drive development of strategic and tactical plans in alignment with National and Global strategy
Driving launch planning and readiness across the organization for marketing tactics and deliverables in alignment with Global team
Identify and communicate local market insights about opportunities and challenges and present local marketing interests and needs back to Global Marketing
Develop and implement marketing initiatives and material for personnel and non-personnel communication in close collaboration
Enhance and drive an innovative omni-channel approach that supports key strategies and business opportunities
Lead the indication-specific congress planning and execution
Drive and support indication-specific market research projects
Act as an efficient Project Manager in leading the product team and in planning and implementing marketing initiatives
Ensure that projects are completed within the allocated marketing budgets and timelines
Lead briefing of external Marketing agencies to deliver high quality material and activities
Develop and maintain strong relationships with Sales, Medical, Regulatory Affairs and Finance as required to deliver marketing projects within budget and timelines
Develop strong KOL relationships
Actively participate and foster an environment of cross-functional collaboration and practice sharing across all indications
You will need to have
Minimum 3 – 5 years of experience in product management in Pharmaceutical or Biotechnology industry or comparable business
Experience as a pharmaceutical sales representative
Experienced in managing marketing agencies
Experience in digital / omni-channel marketing /AI in marketing
Excellent written and verbal communication skills in German and English
#J-18808-Ljbffr