LVMH Group
The role of the PR & Content Manager is to work closely with the Marketing Director to strategize, develop, and implement an efficient and comprehensive PR plan aligned with business needs. Responsibilities include managing all relevant communications, stakeholder outreach and relationship management, content creation, and branding/PR events.
This position requires strategic thinking, a creative, positive, and honest attitude, strong team management skills (including proper reporting and team training), eagerness to learn, attention to detail, effective budget management, and the ability to multi-task in a fast-paced environment.
Key Accountabilities Public Relations
Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget.
Create opportunities and manage product placements in line with the product marketing calendar.
Review and analyze media coverage, and report results to global counterparts.
Manage sample and gifting orders, as well as distribution plans.
Build and maintain strong relationships with editors from key publications.
Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.
Event/Special Project planning & Execution
Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches.
Develop and implement PR amplification strategies for each event.
Manage external event agencies and collaborate with global teams.
Lead special projects such as native content development and execution.
Support the development and execution of annual strategies.
Oversee monthly and weekly PR & Content task management.
Support budget control and tracking; review and check monthly expenses.
Celebrity and Talent Endorsement
Manage "Friend of the House" relationships and related executions.
Build and maintain relationships with key stylists, VIPs, and talent management agencies.
Proactively coordinate product placements across various categories.
Identify and create new opportunities for product exposure.
Manage KOL/Influencer relationships and develop new collaborations.
General
Reporting: Consolidate event results and revise all event-related reports.
Supervise agencies: Oversee execution, contracts, and negotiations.
Lead agency bidding processes for required projects or events.
Team Management: Develop team skills based on both team and individual needs.
Required Qualifications
Minimum of 12–15 years’ experience in PR, Communications, Events, or a related field
Experience in the retail industry
Expertise in global luxury jewelry, watches, or high fashion brands
Fluency in both written and spoken English
Maturity and strong professionalism in cross-departmental interactions
Proven experience in team management and staff supervision, with a leadership style that motivates and inspires
Excellent problem-solving and pre-planning skills
Exceptional attention to detail and strong organizational skills
Appreciation and understanding of design and craftsmanship
Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
Preferred Qualifications
Experience in multi-functional team leadership
Additional experience in the retail industry
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This position requires strategic thinking, a creative, positive, and honest attitude, strong team management skills (including proper reporting and team training), eagerness to learn, attention to detail, effective budget management, and the ability to multi-task in a fast-paced environment.
Key Accountabilities Public Relations
Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget.
Create opportunities and manage product placements in line with the product marketing calendar.
Review and analyze media coverage, and report results to global counterparts.
Manage sample and gifting orders, as well as distribution plans.
Build and maintain strong relationships with editors from key publications.
Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.
Event/Special Project planning & Execution
Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches.
Develop and implement PR amplification strategies for each event.
Manage external event agencies and collaborate with global teams.
Lead special projects such as native content development and execution.
Support the development and execution of annual strategies.
Oversee monthly and weekly PR & Content task management.
Support budget control and tracking; review and check monthly expenses.
Celebrity and Talent Endorsement
Manage "Friend of the House" relationships and related executions.
Build and maintain relationships with key stylists, VIPs, and talent management agencies.
Proactively coordinate product placements across various categories.
Identify and create new opportunities for product exposure.
Manage KOL/Influencer relationships and develop new collaborations.
General
Reporting: Consolidate event results and revise all event-related reports.
Supervise agencies: Oversee execution, contracts, and negotiations.
Lead agency bidding processes for required projects or events.
Team Management: Develop team skills based on both team and individual needs.
Required Qualifications
Minimum of 12–15 years’ experience in PR, Communications, Events, or a related field
Experience in the retail industry
Expertise in global luxury jewelry, watches, or high fashion brands
Fluency in both written and spoken English
Maturity and strong professionalism in cross-departmental interactions
Proven experience in team management and staff supervision, with a leadership style that motivates and inspires
Excellent problem-solving and pre-planning skills
Exceptional attention to detail and strong organizational skills
Appreciation and understanding of design and craftsmanship
Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
Preferred Qualifications
Experience in multi-functional team leadership
Additional experience in the retail industry
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