Digital Marketing Data Analyst

Digital Marketing Data Analyst A leading financial services company is seeking a Digital Marketing Data Analyst to support data-driven decision-making across the marketing organization. This role will focus on evaluating marketing performance, building reporting infrastructure, and delivering actionable insights. The ideal candidate will have strong skills in SQL, data visualization, and marketing analytics, with the ability to collaborate across teams and communicate findings clearly to stakeholders.

NO SPONSORSHIP

NO RELOCATION

Responsibilities

Translate complex business questions into data-driven solutions that support growth and profitability

Build and enhance interactive dashboards to empower marketing leadership

Apply industry best practices to visualize data for fast, intuitive insights

Deliver clear, concise, and actionable presentations to senior decision-makers

Use storytelling techniques to communicate data and inspire action

Analyze and optimize marketing spend and campaign performance using advanced analytics

Requirements

5+ years of analytics experience

2+ years hands‑on experience with SQL (including complex queries), R, or similar tools

2+ years of experience with marketing measurement strategies and ROI analysis

Proven ability to solve problems quickly and operate in a fast‑paced environment

Strong written and verbal communication skills with the ability to explain complex data to diverse audiences

Demonstrated success in cross‑functional collaboration

Exposure to web analytics platforms (e.g., Google Analytics, Adobe/Omniture, Snowplow)

Experience with data visualization tools such as Tableau, Looker, or Microstrategy

Seniority level: Mid‑Senior level

Employment type: Full-time

Job function: Analyst

Industry: Financial Services and Insurance

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