Brown University
**About Brown:****is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.****About the Opportunity:****Brown University’s
(SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.****We seek a Paid Media Specialist for a part-time (15-20 hours/week) position for a duration of three months.****Responsibilities:****The Paid Media Consultant is responsible for overseeing existing paid media campaigns for 3 professional masters, 20+ master's degree and 6+ non-degree programs. This is a crucial, hands-on role focused on maintaining efficiency and providing accurate performance data to marketing leadership.****The position will manage the day-to-day operations and tactical adjustments of already-approved paid media campaigns and will focus on ensuring all campaign data is accurately tracked, visualized, and communicated to stakeholders.****Duties will include the following:******Campaign Management***** **Manage the day-to-day operation of existing paid media campaigns across key platforms (Google Ads, Meta, LinkedIn, and programmatic channels), ensuring continuous delivery.*** **Monitor campaign performance daily, identifying opportunities for immediate, tactical optimization (e.g., minor bid adjustments, budget pacing, ad rotation checks) to maintain efficiency and reach.*** **Audience Refinement: Refine audience targeting based on performance data and enrollment goals & updated audience/customer lists (leads) for use in remarketing campaigns*** **Track media spend meticulously against existing program budgets and pacing goals, escalating any over- or under-spend concerns immediately to leadership.*** **Perform routine platform tasks such as troubleshooting tracking tags, confirming landing page functionality, and ensuring all ads are correctly live and approved.*** **Serve as liaison for media account reps, relaying performance data and platform updates back to the marketing team.*** **Ensure all live campaign assets and placements adhere to the University's brand and compliance standards******Data Reporting***** **Track and organize key performance metrics for all active paid media campaigns, focusing on data collection accuracy.*** **Maintain and update marketing data dashboards in Google Looker Studio, ensuring the displayed KPIs (CPL, Applications, ROAS) are accurate and refreshed weekly.*** **Work with the CRM Administrator to monitor and audit the accuracy of media source attribution data in enrollment reports.*** **Generate weekly performance reports for marketing leadership and program directors, clearly summarizing key metrics and notable trends (e.g., "Cost per lead increased 5% this week").*** **Communicate optimization recommendations (based on data trends) to leadership for approval and implementation.****Qualifications:******Education & Experience:***** **Bachelor’s degree plus 5 or more years of hands-on digital marketing experience; or an equivalent combination of education, training, and professional experience.******Campaign Management**:*** **Demonstrated success building, launching, and optimizing multi-channel campaigns across Google Ads (including Search, Performance Max, and Demand Gen), LinkedIn Campaign Manager, Meta Ads Manager (Facebook/Instagram), and other programmatic or emerging platforms such as Reddit or StackAdapt)******Performance Analysis & Reporting:***** **Proven ability to develop and maintain ongoing performance reports and dashboards, tracking metrics like cost-per-lead (CPL), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Strong understanding of multi-touch attribution and channel-level performance evaluation.******Analytics & Tracking:***** **Practical experience implementing and managing **G**oogle Analytics (GA4), Google Tag Manager, and Google Search Console, including event tracking, goal setup, and troubleshooting tracking issues.******Cross-Functional Collaboration:***** **Skilled at partnering with **media agencies**, as well as internal **creative, content, and web teams**, to align campaign strategy, tracking frameworks, and performance reporting across paid, owned, and earned channels.******Required Job Competencies***** **Data-driven and detail-oriented with strong analytical skills; Solutions-focused mindset and ability to turn data into actionable insights*** **Excellent written and verbal communication skills*** **Excellent organization, project management and production skills involving the execution of multiple, simultaneous projects*** **Ability to meet stringent deadlines, pivot quickly and work under pressure and troubleshoot in a high-volume, changing work environment*** **Working knowledge of Microsoft Office Suite (Word and Excel)****Salary Grade:****10****Additional Information:****All offers of employment are contingent upon the successful completion of a background check.****Brown University is unable to provide visa sponsorship for this role.****This is a part-time (15-20 hours/week) position for a duration of three months.**Information on the Benefits of Working at Brown can be found .**Welcome!**Founded in 1764, Brown is a leading institution for education, discovery, and global intellectual progress as well as one of the largest employers in Rhode Island. Working at Brown brings more than just a paycheck and generous benefits; it offers an opportunity to contribute to a greater good. Join us in supporting the pursuit of knowledge and individual growth that defines higher education and enriches our community.**Additional Information:**Information about our salary ranges can be found .**Attachments:**A resume is required as part of your job application. Please also include a cover letter and any other related documents as noted in the job description.**Questions Submitting Your Application:**If you have questions about submitting your application, please contact employment@brown.edu. #J-18808-Ljbffr
(SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.****We seek a Paid Media Specialist for a part-time (15-20 hours/week) position for a duration of three months.****Responsibilities:****The Paid Media Consultant is responsible for overseeing existing paid media campaigns for 3 professional masters, 20+ master's degree and 6+ non-degree programs. This is a crucial, hands-on role focused on maintaining efficiency and providing accurate performance data to marketing leadership.****The position will manage the day-to-day operations and tactical adjustments of already-approved paid media campaigns and will focus on ensuring all campaign data is accurately tracked, visualized, and communicated to stakeholders.****Duties will include the following:******Campaign Management***** **Manage the day-to-day operation of existing paid media campaigns across key platforms (Google Ads, Meta, LinkedIn, and programmatic channels), ensuring continuous delivery.*** **Monitor campaign performance daily, identifying opportunities for immediate, tactical optimization (e.g., minor bid adjustments, budget pacing, ad rotation checks) to maintain efficiency and reach.*** **Audience Refinement: Refine audience targeting based on performance data and enrollment goals & updated audience/customer lists (leads) for use in remarketing campaigns*** **Track media spend meticulously against existing program budgets and pacing goals, escalating any over- or under-spend concerns immediately to leadership.*** **Perform routine platform tasks such as troubleshooting tracking tags, confirming landing page functionality, and ensuring all ads are correctly live and approved.*** **Serve as liaison for media account reps, relaying performance data and platform updates back to the marketing team.*** **Ensure all live campaign assets and placements adhere to the University's brand and compliance standards******Data Reporting***** **Track and organize key performance metrics for all active paid media campaigns, focusing on data collection accuracy.*** **Maintain and update marketing data dashboards in Google Looker Studio, ensuring the displayed KPIs (CPL, Applications, ROAS) are accurate and refreshed weekly.*** **Work with the CRM Administrator to monitor and audit the accuracy of media source attribution data in enrollment reports.*** **Generate weekly performance reports for marketing leadership and program directors, clearly summarizing key metrics and notable trends (e.g., "Cost per lead increased 5% this week").*** **Communicate optimization recommendations (based on data trends) to leadership for approval and implementation.****Qualifications:******Education & Experience:***** **Bachelor’s degree plus 5 or more years of hands-on digital marketing experience; or an equivalent combination of education, training, and professional experience.******Campaign Management**:*** **Demonstrated success building, launching, and optimizing multi-channel campaigns across Google Ads (including Search, Performance Max, and Demand Gen), LinkedIn Campaign Manager, Meta Ads Manager (Facebook/Instagram), and other programmatic or emerging platforms such as Reddit or StackAdapt)******Performance Analysis & Reporting:***** **Proven ability to develop and maintain ongoing performance reports and dashboards, tracking metrics like cost-per-lead (CPL), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Strong understanding of multi-touch attribution and channel-level performance evaluation.******Analytics & Tracking:***** **Practical experience implementing and managing **G**oogle Analytics (GA4), Google Tag Manager, and Google Search Console, including event tracking, goal setup, and troubleshooting tracking issues.******Cross-Functional Collaboration:***** **Skilled at partnering with **media agencies**, as well as internal **creative, content, and web teams**, to align campaign strategy, tracking frameworks, and performance reporting across paid, owned, and earned channels.******Required Job Competencies***** **Data-driven and detail-oriented with strong analytical skills; Solutions-focused mindset and ability to turn data into actionable insights*** **Excellent written and verbal communication skills*** **Excellent organization, project management and production skills involving the execution of multiple, simultaneous projects*** **Ability to meet stringent deadlines, pivot quickly and work under pressure and troubleshoot in a high-volume, changing work environment*** **Working knowledge of Microsoft Office Suite (Word and Excel)****Salary Grade:****10****Additional Information:****All offers of employment are contingent upon the successful completion of a background check.****Brown University is unable to provide visa sponsorship for this role.****This is a part-time (15-20 hours/week) position for a duration of three months.**Information on the Benefits of Working at Brown can be found .**Welcome!**Founded in 1764, Brown is a leading institution for education, discovery, and global intellectual progress as well as one of the largest employers in Rhode Island. Working at Brown brings more than just a paycheck and generous benefits; it offers an opportunity to contribute to a greater good. Join us in supporting the pursuit of knowledge and individual growth that defines higher education and enriches our community.**Additional Information:**Information about our salary ranges can be found .**Attachments:**A resume is required as part of your job application. Please also include a cover letter and any other related documents as noted in the job description.**Questions Submitting Your Application:**If you have questions about submitting your application, please contact employment@brown.edu. #J-18808-Ljbffr