Associate Director, Audience Strategy Job at Infinite Roar in Chicago

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Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale. Under the direction of dynamic leaders with hands‑on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world‑class buying clout, research and tools, and results. Our people set us apart, and we embody a culture where you are seen, heard, valued and appreciated.

The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best‑of‑breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever‑changing universe of ad tech, data management, data‑driven marketing, and enable a data‑first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

Overview

The Associate Director will be a highly motivated, entrepreneurial, meticulous individual, balancing their passion for innovative MarTech & Data solutioning experience with their bias toward action. They will work with the Audience Strategy practice leads and DTAI leadership to implement an execution roadmap for each Infinite Roar client and will partner with client teams to educate them on the myriad uses of audience‑led data strategies, employing 1P, 2P & 3P inputs to drive innovation and proprietary technology, including clean rooms, CDPs, sophisticated audience strategies, full‑funnel measurement, targeting/re‑targeting & suppression strategies. They will develop insights and audience profiles to aid long‑term planning, engage with first‑party and third‑party data vendors and publishers to improve the data opportunity for the client beyond current options. This is a hybrid role requiring 3 days a week in the Chicago office.

Responsibilities

• Serve as the day‑to‑day partner across teams, managing delivery against client workflows & operationalizing the vision for Audience Strategy
• Conduct primary audience research, define core audiences to sustain and grow, and establish partner alignment to help shape marketing and content strategies
• Represent Audience Strategy as the in‑house expert in how 1P and 3P audience data and data‑driven media activation can drive business and improve return on investment for clients
• Evangelize best‑in‑class deterministic technologies & data strategies, including partnership with investment arms to support campaign activation as well as advanced data use cases
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Leverage data‑driven processes to improve targeting precision and optimize campaign performance in real time to deliver client outcomes
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs

Qualifications

• 4–5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• 5+ years of experience in digital media and ad technology
• Excellent oral, written and client presentation skills
• In‑depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non‑technical partners
• Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations
• Strong project management skills
• Previous agency‑side experience preferred
• Demonstrated ability to quickly adapt to new ad measurement and technology platforms, from high‑level understanding through implementation (DSP, ad servers, mobile web and in‑app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics
• Digital Audience and Performance Marketing Data Analytics experience preferred
• Deep understanding and experience‑based point‑of‑view on best of breed technology tools for BI/Data Analytics, Martech, Ad‑tech, CDP, CRM, etc. preferred
• Start‑up experience is a plus
• Embody a can‑do attitude, and a “figure‑out‑ability” mentality

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

EEO Statement

All your information will be kept confidential according to EEO guidelines.

Compensation

Compensation Range: $110,580 – $158,865 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.