Virginia's Community College System
Communications and Public Relations Manager
Virginia's Community College System, Richmond, Virginia, United States, 23214
Position Summary
Communications and Public Relations Manager
Virginia's Community College System – J. Sargeant Reynolds Community College, Richmond City
PR & Mktg Spec III
– Exempt, Full Time.
Salary: commensurate with education and experience, up to $74,400.
Responsible for planning, developing, and managing strategic communications and public relations activities to inform, engage, and inspire internal and external audiences. Supports media relations, internal communications, crisis communication response, and community engagement in coordination with the Director of Marketing and Communications.
Travel between campuses and as needed. Telework options subject to change. Emergency/Essential Personnel status. Bilingual preference: none.
Core Responsibilities
Plan, develop, and execute strategic communication initiatives that align with institutional goals.
Develop content and messaging that promote the College’s programs, services, accomplishments, and community impact.
Manage media relations: story development, press releases, media outreach, and interview coordination.
Develop internal communication strategies to support employee engagement and information flow across the College.
Assist in the development and implementation of crisis communications plans; prepare timely and accurate communications during emergencies.
Develop and produce written content for web, social media, email campaigns, newsletters, and other channels.
Ensure consistent brand voice, accurate messaging, and adherence to College style guidelines.
Cultivate and maintain positive relationships with media outlets, community partners, and internal stakeholders.
Support events, initiatives, and outreach efforts that enhance the College’s visibility.
Oversee communication projects from concept through delivery, ensuring timeliness, quality, and alignment with strategies.
Special Assignments May be required to perform other duties as assigned; may assist the agency/state government in emergencies.
Minimum Qualifications
Knowledge of media relations, public information, or communications practices demonstrated through prior work experience.
Professional writing and editing skills evidenced through application materials and/or work samples.
Experience developing communication materials such as press releases, web content, newsletters, or digital media.
Experience managing communication or public relations projects.
Experience using digital communication tools such as email marketing platforms, website CMS, Canva, or social media management tools.
Preferred Qualifications
Bachelor’s degree in communications, public relations, marketing, or related field.
Experience in higher education.
Additional Information Operating a State Vehicle: No. Supervises Employees: No. Required Travel: Travel between campuses and as needed.
Posting Number CLS_4170P. Recruitment Type: General Public – G. Number of Vacancies: 1. Job Open Date: 11/24/2025. Job Close Date: 12/12/2025. Open Until Filled: Yes.
In support of the Commonwealth’s commitment to inclusion, we encourage individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process (AHP). Applicants must provide an AHP Letter from DARS or DBVI. Veterans may also apply via AHP if they provide an AHP Letter. Request an AHP Letter at
https://www.dars.virginia.gov/drs/cpid/PWContact.aspx
or call DARS 800‑552‑5019, or DBVI 800‑622‑2155.
Background Check Statement Offer contingent upon successful completion of a criminal background investigation, including fingerprint checks, local agency checks, employment and education verification, credit checks. Candidates may also need to complete the Commonwealth’s Statement of Economic Interest. For more information, visit
http://ethics.dls.virginia.gov/ .
EEO Statement The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non‑merit factors.
ADA Statement VCCS is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), providing reasonable accommodation to applicants in need of access during the application, interviewing, and selection processes when requested.
E‑Verify Statement VCCS uses E‑Verify to check employee eligibility to work in the U.S. Applicants must complete an I‑9 form and provide documentation of identity for employment purposes.
Application Instructions Submit your application, resume, and any work samples through the VCCS portal. Include your AHP Letter if required. For more details, visit the job posting at
https://jobs.vccs.edu/postings/90823 .
#J-18808-Ljbffr
Virginia's Community College System – J. Sargeant Reynolds Community College, Richmond City
PR & Mktg Spec III
– Exempt, Full Time.
Salary: commensurate with education and experience, up to $74,400.
Responsible for planning, developing, and managing strategic communications and public relations activities to inform, engage, and inspire internal and external audiences. Supports media relations, internal communications, crisis communication response, and community engagement in coordination with the Director of Marketing and Communications.
Travel between campuses and as needed. Telework options subject to change. Emergency/Essential Personnel status. Bilingual preference: none.
Core Responsibilities
Plan, develop, and execute strategic communication initiatives that align with institutional goals.
Develop content and messaging that promote the College’s programs, services, accomplishments, and community impact.
Manage media relations: story development, press releases, media outreach, and interview coordination.
Develop internal communication strategies to support employee engagement and information flow across the College.
Assist in the development and implementation of crisis communications plans; prepare timely and accurate communications during emergencies.
Develop and produce written content for web, social media, email campaigns, newsletters, and other channels.
Ensure consistent brand voice, accurate messaging, and adherence to College style guidelines.
Cultivate and maintain positive relationships with media outlets, community partners, and internal stakeholders.
Support events, initiatives, and outreach efforts that enhance the College’s visibility.
Oversee communication projects from concept through delivery, ensuring timeliness, quality, and alignment with strategies.
Special Assignments May be required to perform other duties as assigned; may assist the agency/state government in emergencies.
Minimum Qualifications
Knowledge of media relations, public information, or communications practices demonstrated through prior work experience.
Professional writing and editing skills evidenced through application materials and/or work samples.
Experience developing communication materials such as press releases, web content, newsletters, or digital media.
Experience managing communication or public relations projects.
Experience using digital communication tools such as email marketing platforms, website CMS, Canva, or social media management tools.
Preferred Qualifications
Bachelor’s degree in communications, public relations, marketing, or related field.
Experience in higher education.
Additional Information Operating a State Vehicle: No. Supervises Employees: No. Required Travel: Travel between campuses and as needed.
Posting Number CLS_4170P. Recruitment Type: General Public – G. Number of Vacancies: 1. Job Open Date: 11/24/2025. Job Close Date: 12/12/2025. Open Until Filled: Yes.
In support of the Commonwealth’s commitment to inclusion, we encourage individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process (AHP). Applicants must provide an AHP Letter from DARS or DBVI. Veterans may also apply via AHP if they provide an AHP Letter. Request an AHP Letter at
https://www.dars.virginia.gov/drs/cpid/PWContact.aspx
or call DARS 800‑552‑5019, or DBVI 800‑622‑2155.
Background Check Statement Offer contingent upon successful completion of a criminal background investigation, including fingerprint checks, local agency checks, employment and education verification, credit checks. Candidates may also need to complete the Commonwealth’s Statement of Economic Interest. For more information, visit
http://ethics.dls.virginia.gov/ .
EEO Statement The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non‑merit factors.
ADA Statement VCCS is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), providing reasonable accommodation to applicants in need of access during the application, interviewing, and selection processes when requested.
E‑Verify Statement VCCS uses E‑Verify to check employee eligibility to work in the U.S. Applicants must complete an I‑9 form and provide documentation of identity for employment purposes.
Application Instructions Submit your application, resume, and any work samples through the VCCS portal. Include your AHP Letter if required. For more details, visit the job posting at
https://jobs.vccs.edu/postings/90823 .
#J-18808-Ljbffr