Vinove Software & Services Ltd.
Email Marketer - Lead Generation (E1 to E3)
Vinove Software & Services Ltd., Kansas City, Missouri, United States, 64101
Email Marketer - Lead Generation (E1 to E3)
2 to 6 Years Noida Full-Time Job Description: Email Marketer – Lead Generation
Location:
Noida Experience:
2–6 Years Role Summary & Key Objectives
We are seeking a detail-oriented and results-driven
Email Marketer – Lead Generation
to execute email campaigns that drive prospect engagement and generate qualified leads. The role involves managing campaign operations, optimizing email deliverability, building targeted lists, and closely tracking performance metrics. The ideal candidate should have strong knowledge of email marketing tools, best practices in compliance, and the ability to collaborate with sales and marketing teams to ensure campaigns contribute effectively to the business pipeline. Core Responsibilities
Plan, build, and execute
email marketing campaigns
focused on lead generation and nurturing. Create and manage
targeted mailing lists
through segmentation, list hygiene, and data enrichment. Optimize campaigns through
A/B testing, personalization, and automation workflows . Monitor and analyze campaign performance, providing insights on
open rates, CTR, conversions, and deliverability . Ensure compliance with
GDPR, CAN-SPAM, and data privacy regulations . Collaborate with content and design teams for effective messaging and templates. Continuously research and adopt
new tools, trends, and techniques
to improve campaign ROI. Must-Have Skills
Technical Skills: Hands-on experience with
email marketing platforms
(e.g., Mailchimp, HubSpot, Zoho, Marketo, Pardot). Strong understanding of
audience segmentation, list management, and email automation . Ability to design or edit
basic HTML/CSS email templates . Familiarity with
campaign performance metrics
(open rates, CTR, bounce, unsubscribe, conversion). Knowledge of
email deliverability best practices
and spam filter management. Soft Skills:
Strong written communication skills with attention to detail. Analytical mindset with the ability to derive insights from data. Collaborative approach to work with sales, content, and design teams. Self-motivated, proactive, and able to manage multiple campaigns simultaneously. Good-to-Have Skills
Experience in
B2B lead generation
campaigns (IT services, SaaS, or related industries). Knowledge of
CRM systems
(Salesforce, HubSpot CRM, Zoho CRM). Exposure to
marketing analytics tools
(Google Analytics, Power BI, Tableau). Familiarity with
LinkedIn and other digital lead generation channels . Basic understanding of
account-based marketing (ABM) . Experience Requirements
2–6 years
of hands-on experience in
email marketing and campaign management . Proven track record of generating and nurturing
qualified B2B leads
via email. Experience in managing
medium-to-large mailing lists
across multiple geographies preferred. KPIs / Success Metrics
Lead Generation:
Volume and quality of leads generated from campaigns. Engagement Metrics:
Open rates, CTR, bounce rates, and unsubscribe trends. Conversion Metrics:
Leads converted to MQLs/SQLs from email campaigns. Deliverability:
Inbox placement rate, spam complaints, and sender reputation. Efficiency:
On-time campaign execution and adherence to compliance standards. Optimization:
Implementation of successful A/B tests and measurable improvements in campaign performance
#J-18808-Ljbffr
2 to 6 Years Noida Full-Time Job Description: Email Marketer – Lead Generation
Location:
Noida Experience:
2–6 Years Role Summary & Key Objectives
We are seeking a detail-oriented and results-driven
Email Marketer – Lead Generation
to execute email campaigns that drive prospect engagement and generate qualified leads. The role involves managing campaign operations, optimizing email deliverability, building targeted lists, and closely tracking performance metrics. The ideal candidate should have strong knowledge of email marketing tools, best practices in compliance, and the ability to collaborate with sales and marketing teams to ensure campaigns contribute effectively to the business pipeline. Core Responsibilities
Plan, build, and execute
email marketing campaigns
focused on lead generation and nurturing. Create and manage
targeted mailing lists
through segmentation, list hygiene, and data enrichment. Optimize campaigns through
A/B testing, personalization, and automation workflows . Monitor and analyze campaign performance, providing insights on
open rates, CTR, conversions, and deliverability . Ensure compliance with
GDPR, CAN-SPAM, and data privacy regulations . Collaborate with content and design teams for effective messaging and templates. Continuously research and adopt
new tools, trends, and techniques
to improve campaign ROI. Must-Have Skills
Technical Skills: Hands-on experience with
email marketing platforms
(e.g., Mailchimp, HubSpot, Zoho, Marketo, Pardot). Strong understanding of
audience segmentation, list management, and email automation . Ability to design or edit
basic HTML/CSS email templates . Familiarity with
campaign performance metrics
(open rates, CTR, bounce, unsubscribe, conversion). Knowledge of
email deliverability best practices
and spam filter management. Soft Skills:
Strong written communication skills with attention to detail. Analytical mindset with the ability to derive insights from data. Collaborative approach to work with sales, content, and design teams. Self-motivated, proactive, and able to manage multiple campaigns simultaneously. Good-to-Have Skills
Experience in
B2B lead generation
campaigns (IT services, SaaS, or related industries). Knowledge of
CRM systems
(Salesforce, HubSpot CRM, Zoho CRM). Exposure to
marketing analytics tools
(Google Analytics, Power BI, Tableau). Familiarity with
LinkedIn and other digital lead generation channels . Basic understanding of
account-based marketing (ABM) . Experience Requirements
2–6 years
of hands-on experience in
email marketing and campaign management . Proven track record of generating and nurturing
qualified B2B leads
via email. Experience in managing
medium-to-large mailing lists
across multiple geographies preferred. KPIs / Success Metrics
Lead Generation:
Volume and quality of leads generated from campaigns. Engagement Metrics:
Open rates, CTR, bounce rates, and unsubscribe trends. Conversion Metrics:
Leads converted to MQLs/SQLs from email campaigns. Deliverability:
Inbox placement rate, spam complaints, and sender reputation. Efficiency:
On-time campaign execution and adherence to compliance standards. Optimization:
Implementation of successful A/B tests and measurable improvements in campaign performance
#J-18808-Ljbffr