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Strategic Marketing Manager
role at
Inside Higher Ed
Position Summary The Strategic Marketing Manager will lead the IWU Online marketing team (N&G) and oversee all N&G- related marketing projects and requests. This role is responsible for developing and implementing marketing strategy that supports institutional goals and drives N&G’s visibility, engagement, and enrollment. In addition to ensuring strong project management discipline, the manager serves as the essential conduit between the marketing team and N&G. The position participates in N&G’s Chancellor’s Collective to stay informed of unit developments and align marketing efforts strategically. The position reports to the Executive Director of Brand and Creative and maintains a structured meeting cadence with both the N&G Chancellor and the Senior Vice President for Enrollment and Partnerships.
Primary Responsibilities
Lead all N&G- related marketing projects including overseeing project scope, timelines, deliverables, and critical milestones
Develop and implement comprehensive marketing strategies for N&G that align with IWU’s broader institutional objectives
Coordinate closely with internal marketing team members, external vendors, and partner agencies to ensure smooth delivery of campaigns by tracking progress and preemptively identifying and addressing delays
Manage stakeholder communications, serving as the central point of contact for N&G personnel, and proactively inform leadership of status changes or delays
Attend the Chancellor’s Collective meetings to monitor developments within N&G and translate insights into marketing strategy and project planning
Prepare and maintain project documentation such as timelines, action sheets, and status reports to ensure visibility and accountability
Foster a regular meeting cadence with the N&G Chancellor and the SVP for Enrollment and Partnerships to align on strategy, updates, and joint priorities
Secondary Responsibilities
Collaborate with creative, digital, and communications teams to proactively develop promotional materials including print, digital ads, institutional publications, and email templates that align with strategic objectives
Apply data and analytics to track campaign performance, generate insights, and inform future strategy
Assist with budget oversight and vendor coordination related to N&G projects and initiatives
Step in to support other marketing or institutional priorities as needed, demonstrating flexibility and a collaborative spirit
Collaborate regularly with all other IWU Marketing teams and employees
Supervisory Responsibility This position will supervise all four marketing employees on the IWUOnline marketing team.
Qualifications According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor's degree in marketing, business, communications, or a related field required
Advanced degree preferred
Experience
Five or more (5+) years of experience in strategic marketing, project management, or higher education marketing, especially in online or enrollment-related contexts
Required Skills
Demonstrated success in leading multi-stakeholder marketing initiatives, managing timelines, and handling complex requests
Strong written and verbal communication skills, with experience engaging senior leadership and cross‑functional teams
Proficiency in marketing tools and platforms such as CRM, analytics, and campaign management systems preferred
Excellent organizational abilities with a keen eye for detail, deadlines, and deliverable quality
Ability to work independently, prioritize effectively in a fast‑paced environment, and adapt as institutional needs evolve
Understanding of higher education marketing, especially recruitment and enrollment dynamics, and IWU’s mission and values highly valued
IWU Kingdom Diversity Statement IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.
Limitations and Disclaimer As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job‑related instructions and to perform other job‑related duties requested by their supervisor in compliance with Federal and State Laws.
Advertised 18 Sep 2025 US Eastern Daylight Time
Applications close 14 Dec 2025 US Eastern Standard Time
#J-18808-Ljbffr
Strategic Marketing Manager
role at
Inside Higher Ed
Position Summary The Strategic Marketing Manager will lead the IWU Online marketing team (N&G) and oversee all N&G- related marketing projects and requests. This role is responsible for developing and implementing marketing strategy that supports institutional goals and drives N&G’s visibility, engagement, and enrollment. In addition to ensuring strong project management discipline, the manager serves as the essential conduit between the marketing team and N&G. The position participates in N&G’s Chancellor’s Collective to stay informed of unit developments and align marketing efforts strategically. The position reports to the Executive Director of Brand and Creative and maintains a structured meeting cadence with both the N&G Chancellor and the Senior Vice President for Enrollment and Partnerships.
Primary Responsibilities
Lead all N&G- related marketing projects including overseeing project scope, timelines, deliverables, and critical milestones
Develop and implement comprehensive marketing strategies for N&G that align with IWU’s broader institutional objectives
Coordinate closely with internal marketing team members, external vendors, and partner agencies to ensure smooth delivery of campaigns by tracking progress and preemptively identifying and addressing delays
Manage stakeholder communications, serving as the central point of contact for N&G personnel, and proactively inform leadership of status changes or delays
Attend the Chancellor’s Collective meetings to monitor developments within N&G and translate insights into marketing strategy and project planning
Prepare and maintain project documentation such as timelines, action sheets, and status reports to ensure visibility and accountability
Foster a regular meeting cadence with the N&G Chancellor and the SVP for Enrollment and Partnerships to align on strategy, updates, and joint priorities
Secondary Responsibilities
Collaborate with creative, digital, and communications teams to proactively develop promotional materials including print, digital ads, institutional publications, and email templates that align with strategic objectives
Apply data and analytics to track campaign performance, generate insights, and inform future strategy
Assist with budget oversight and vendor coordination related to N&G projects and initiatives
Step in to support other marketing or institutional priorities as needed, demonstrating flexibility and a collaborative spirit
Collaborate regularly with all other IWU Marketing teams and employees
Supervisory Responsibility This position will supervise all four marketing employees on the IWUOnline marketing team.
Qualifications According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor's degree in marketing, business, communications, or a related field required
Advanced degree preferred
Experience
Five or more (5+) years of experience in strategic marketing, project management, or higher education marketing, especially in online or enrollment-related contexts
Required Skills
Demonstrated success in leading multi-stakeholder marketing initiatives, managing timelines, and handling complex requests
Strong written and verbal communication skills, with experience engaging senior leadership and cross‑functional teams
Proficiency in marketing tools and platforms such as CRM, analytics, and campaign management systems preferred
Excellent organizational abilities with a keen eye for detail, deadlines, and deliverable quality
Ability to work independently, prioritize effectively in a fast‑paced environment, and adapt as institutional needs evolve
Understanding of higher education marketing, especially recruitment and enrollment dynamics, and IWU’s mission and values highly valued
IWU Kingdom Diversity Statement IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.
Limitations and Disclaimer As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job‑related instructions and to perform other job‑related duties requested by their supervisor in compliance with Federal and State Laws.
Advertised 18 Sep 2025 US Eastern Daylight Time
Applications close 14 Dec 2025 US Eastern Standard Time
#J-18808-Ljbffr