Zynga
Join to apply for the
Sales Marketing Manager
role at
Zynga .
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175 + countries through fun, strategy and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind‑bending puzzles, and social word challenges our diverse game portfolio has something for everyone. Fan‑favorites and latest hits include FarmVille™, Words with Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
About This Role The Sales Marketing Manager is responsible for supporting the Direct Ad Sales team efforts to monetize Zynga’s network of mobile games. This role focuses on creating compelling value propositions and persuasive stories, harnessing Video, Interactive Ads, Sponsorships, Integrations, and Private Programmatic to help brand partners tap into our mobile gaming network.
Job Responsibilities
Expert in creating and maintaining a variety of sales collateral, including Media Kits, Sponsorship Slides, Private Programmatic Slides, Meeting Deck Support, etc., positioning and rolling out to sales to ensure up‑to‑date information.
Work in partnership with game team studios to create custom in‑game integration/sponsorship packages for outbound sales teams, and ultimately the execution details for AMs (timelines, specs, approvals, etc.).
Media Planning for RFP support, collaborating with Sales Planners and AMs.
Collaborate with Research and Measurement teams to support Sales with insights for brands.
Communicate opportunities to sales.
Serve a Global Sales Team through Brainstorms, RFP support, Proactive Proposals, and Client Meetings to maximize effectiveness in the market.
Work directly with Sales Planners by providing pre‑sales support.
Manage the sales pipeline with the games team so they are always aware of new and upcoming sales pitches.
Assist with the packaging pipeline so sales leadership can identify, sell through and optimize sales efforts.
Ensure that all Account Executives are equipped with a value‑based selling approach by identifying relevant customer needs and objectives and providing relevant advertising solutions.
Command an expert understanding of advertising competitors and their product lines, and knowledge of how to sell against them.
Desired Skills and Experience
Minimum of 5 years online marketing experience; media planning, buying or digital marketing experience strongly preferred.
Strong understanding of mobile advertising ecosystems, including rewarded video, playable ads and in‑game integrations.
Exceptional storytelling and presentation skills, with the ability to tailor complex ideas for both creative and analytical audiences.
Proven expertise in supporting the development, production and delivery of compelling ad product solutions and packages.
A good team player, fast learner and open to changes.
Proven ability to work cross‑functionally in a matrixed organization.
Comfortable in a fast‑paced, startup‑like environment within a larger organization.
The pay range for this position in California and New York at the start of employment is expected to be between $100,200 and $148,320 per year. Base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job‑related knowledge, skills, experience, and other objective business considerations. The total compensation package may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(k) plan and Employee Stock Purchase Program. Regular, full‑time employees are also eligible for a range of benefits at the Company, including medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days); eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness‑related expenses.
We are proud to be an equal‑opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal‑opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third‑party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Zynga’s in‑house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Computer Games
#J-18808-Ljbffr
Sales Marketing Manager
role at
Zynga .
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175 + countries through fun, strategy and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind‑bending puzzles, and social word challenges our diverse game portfolio has something for everyone. Fan‑favorites and latest hits include FarmVille™, Words with Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
About This Role The Sales Marketing Manager is responsible for supporting the Direct Ad Sales team efforts to monetize Zynga’s network of mobile games. This role focuses on creating compelling value propositions and persuasive stories, harnessing Video, Interactive Ads, Sponsorships, Integrations, and Private Programmatic to help brand partners tap into our mobile gaming network.
Job Responsibilities
Expert in creating and maintaining a variety of sales collateral, including Media Kits, Sponsorship Slides, Private Programmatic Slides, Meeting Deck Support, etc., positioning and rolling out to sales to ensure up‑to‑date information.
Work in partnership with game team studios to create custom in‑game integration/sponsorship packages for outbound sales teams, and ultimately the execution details for AMs (timelines, specs, approvals, etc.).
Media Planning for RFP support, collaborating with Sales Planners and AMs.
Collaborate with Research and Measurement teams to support Sales with insights for brands.
Communicate opportunities to sales.
Serve a Global Sales Team through Brainstorms, RFP support, Proactive Proposals, and Client Meetings to maximize effectiveness in the market.
Work directly with Sales Planners by providing pre‑sales support.
Manage the sales pipeline with the games team so they are always aware of new and upcoming sales pitches.
Assist with the packaging pipeline so sales leadership can identify, sell through and optimize sales efforts.
Ensure that all Account Executives are equipped with a value‑based selling approach by identifying relevant customer needs and objectives and providing relevant advertising solutions.
Command an expert understanding of advertising competitors and their product lines, and knowledge of how to sell against them.
Desired Skills and Experience
Minimum of 5 years online marketing experience; media planning, buying or digital marketing experience strongly preferred.
Strong understanding of mobile advertising ecosystems, including rewarded video, playable ads and in‑game integrations.
Exceptional storytelling and presentation skills, with the ability to tailor complex ideas for both creative and analytical audiences.
Proven expertise in supporting the development, production and delivery of compelling ad product solutions and packages.
A good team player, fast learner and open to changes.
Proven ability to work cross‑functionally in a matrixed organization.
Comfortable in a fast‑paced, startup‑like environment within a larger organization.
The pay range for this position in California and New York at the start of employment is expected to be between $100,200 and $148,320 per year. Base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job‑related knowledge, skills, experience, and other objective business considerations. The total compensation package may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(k) plan and Employee Stock Purchase Program. Regular, full‑time employees are also eligible for a range of benefits at the Company, including medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days); eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness‑related expenses.
We are proud to be an equal‑opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal‑opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third‑party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Zynga’s in‑house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Computer Games
#J-18808-Ljbffr