Shedd Aquarium
TITLE:
Marketing Manager DEPARTMENT:
External Affairs & Marketing REPORTS TO:
Director of Digital Marketing STATUS:
Full‑time, Exempt SALARY:
$76,000 LOCATION:
Chicago, Hybrid
Position Overview The Marketing Manager at Shedd is passionate, creative, highly curious, and experienced. This role will oversee and execute the day‑to‑day responsibilities across paid and owned marketing channels at Shedd Aquarium. This position will work with the Director of Digital Marketing to develop marketing strategies that
drive revenue and create engaging experiences
for paid audiences, website visitors and email subscribers. This position will leverage their marketing execution expertise and build strategy knowledge to support the organization’s goals, amplify our mission, impact and offerings, and expand and diversify current and future audiences.
This is a unique opportunity to join a forward‑thinking, hands‑on, results‑driven, and highly collaborative team. This individual will oversee the day‑to‑day management of Shedd’s website, email and paid media requests, as well as ensuring email and web best practices are followed throughout the organization. This role will
live within Shedd’s External Affairs & Marketing (EAM) division
but will work cross‑functionally with other teams such as Ancillary, Learning and Community, Design and Exhibits, Guest Relations, and Development.
This role is responsible for putting together and overseeing marketing campaign strategy proposals for internal teams (clients) at Shedd. This role will lead coordination across PR, social, content and external partners to ensure that the full scope of EAM work is represented within ongoing strategic and tactical plans. The Marketing Manager will consider the audience persona journeys when building campaigns, sharing how EAM will help internal Shedd programs drive awareness, engagement, and revenue for Shedd programs. Once campaigns have been finalized, the Marketing Manager will assist in facilitating, launching and monitoring campaign performance. The Marketing manager will then build EAM campaign recaps, providing data to internal clients on how their campaigns performed.
The right candidate should be comfortable finding innovative ways to drive revenue, engage paid and owned audiences and possess the ability to think both creatively and analytically. This person needs to ensure EAM communication is consistent across the organization, content is on‑brand and tailored for various audiences and key programs are being promoted for consistent year‑over‑year revenue growth.
Essential Duties and Responsibilities
Demonstrate commitment to Shedd’s vision, mission and values
Marketing Strategy & Execution
Assist in researching and building yearly and ongoing advertising strategies
Ensure tactical execution follows strategic plans
Build and execute CRM, 1st party and email strategies
Assist in communicating strategic and tactical goals to internal teams and external agencies
Assist in the evaluation of tactical plans from agencies
Manage a small team
Monitor performance and accuracy of work
Foster opportunities for learning while encouraging collaboration, teamwork, and professional development amongst team members
Work with the Director of Digital Marketing to develop and track career path training
Ensure team is completing tasks in a timely and efficient manner
Key liaison of the external agencies.
Assisting in a digital agency monthly, recommending tests for campaigns, selecting creative and overseeing the trafficking campaigns.
Aid in traditional agency trafficking and proposal reviews.
Tracking advertising campaigns, reporting against performance, and working closely with the agency to identify areas of improvement and adjustments to optimize campaigns in real‑time.
Work with the Marketing team to identify, build and place tracking pixels when needed.
Managing website content requests and keeping the website content up to date.
Managing website content JIRA intake and tracking all requests to ensure they are done in a timely manner.
Updating existing landing pages on an ongoing basis.
Support advertising landing page strategy
Supporting design in building new landing pages for the website.
Reviewing landing page copy with internal teams and making SEO recommendations (descriptions and long‑tail keywords) to support the discoverability of programs.
Creating and executing external email communications on behalf of the organization.
Oversee and assist in the build and review process of all emails
Manage JIRA intake requests and ensure email best practices are followed
Maintain Master Email Tracker to ensure our audiences receive the optimal number of emails.
Oversee email best practices, elevate when needed.
Ensure marketing emails are sent through the marketing process and elevate when this does not happen and onboard teams who are leveraging different email processes.
Make recommendations to improve emails.
Oversee larger email strategies and implement new email strategies when needed, taking into account the guest/member experience (Pre‑visit, Welcome Series, etc.)
Communication of marketing performance
Create pre‑launch marketing strategies to present to internal clients, leveraging full EAM resources, taking into account awareness, engagement, and revenue with revenue as the key performance indicator.
Partnering across PR, content and social to ensure Marketing proposals are consistent across teams.
Building and sharing post‑campaign analysis with internal teams.
Other responsibilities include
Managing data hygiene across all channels to ensure proper UTM tracking.
Standardized naming conventions across email.
Tessitura vs. Google Analytics Reporting
Send Monthly Marketing Reports to EAM Team
Partner with Development on Creative Strategies and campaign execution
Serve as representative for EAM department on internal planning teams as needed.
Qualifications
Demonstrate commitment to Shedd’s vision, mission and values
Marketing Strategy & Execution
Assist in researching and building yearly and ongoing advertising strategies
Ensure tactical execution follows strategic plans
Build and execute CRM, 1st party and email strategies
Assist in communicating strategic and tactical goals to internal teams and external agencies
Assist in the evaluation of tactical plans from agencies
Manage a small team
Monitor performance and accuracy of work
Foster opportunities for learning while encouraging collaboration, teamwork, and professional development amongst team members
Work with the Director of Digital Marketing to develop and track career path training
Ensure team is completing tasks in a timely and efficient manner
Key liaison of the external agencies.
Assisting in a digital agency monthly, recommending tests for campaigns, selecting creative and overseeing the trafficking campaigns.
Aid in traditional agency trafficking and proposal reviews.
Tracking advertising campaigns, reporting against performance, and working closely with the agency to identify areas of improvement and adjustments to optimize campaigns in real‑time.
Work with the Marketing team to identify, build and place tracking pixels when needed.
Managing website content requests and keeping the website content up to date.
Managing website content JIRA intake and tracking all requests to ensure they are done in a timely manner.
Updating existing landing pages on an ongoing basis.
Support advertising landing page strategy
Supporting design in building new landing pages for the website.
Reviewing landing page copy with internal teams and making SEO recommendations (descriptions and long‑tail keywords) to support the discoverability of programs.
Creating and executing external email communications on behalf of the organization.
Oversee and assist in the build and review process of all emails
Manage JIRA intake requests and ensure email best practices are followed
Maintain Master Email Tracker to ensure our audiences receive the optimal number of emails.
Oversee email best practices, elevate when needed.
Ensure marketing emails are sent through the marketing process and elevate when this does not happen and onboard teams who are leveraging different email processes.
Make recommendations to improve emails.
Oversee larger email strategies and implement new email strategies when needed, taking into account the guest/member experience (Pre‑visit, Welcome Series, etc.)
Communication of marketing performance
Create pre‑launch marketing strategies to present to internal clients, leveraging full EAM resources, taking into account awareness, engagement, and revenue with revenue as the key performance indicator.
Partnering across PR, content and social to ensure Marketing proposals are consistent across teams.
Building and sharing post‑campaign analysis with internal teams.
Other responsibilities include
Managing data hygiene across all channels to ensure proper UTM tracking.
Standardized naming conventions across email.
Tessitura vs. Google Analytics Reporting
Send Monthly Marketing Reports to EAM Team
Partner with Development on Creative Strategies and campaign execution
Serve as representative for EAM department on internal planning teams as needed.
Education Bachelor’s degree in marketing, advertising, or communications
Experience
5+ years in a marketing role or agency experience
At least 2 years’ experience overseeing and coaching direct reports
Ability to handle multiple projects and priorities on tight timelines
Ability to manage up and work with multiple stakeholders across the company
Knowledge of digital marketing, segmentation
Excellent writing and communication skills
Familiarity with customer relationship management (CRM) tools for the website
Proficiency in the full Microsoft Office suite, especially with Excel and PowerPoint
Experience with Google Analytics and/or other web analytics platforms
Preferred Qualifications
Familiarity with content management systems (CMS)
Working knowledge of HTML and email software
Knowledge of working with data visualization/BI tools like Tableau, Sisense, and Looker Studio
Experience working on traditional media channels is a plus
Experience placing pixels, tagging and tracking tactics
Characteristics
Strong verbal and written communication skills
Early adopter, trends follower and innovative thinker
Motivated self‑starter
Detail‑oriented
Commitment to excellence and guest focus
Collaborative in a team environment
Positive “can do” attitude
Willingness to brainstorm and think creatively
Strong investigative skills with willingness to troubleshoot in market campaigns, web issues, and current strategies.
Benefits of Working at Shedd
Medical Insurance, including FSA and HSA plan options
Vision and Dental Insurance
Accrued Paid Time Off
Up to 12 Paid Holidays
Life Insurance
Parental Leaveand Adoption Assistance
401(k)
Discounted Parking and Public Transit Subsidies
Employee Assistance Program
Employee Wellness program, including Preventive Care Incentive
Employee Discounts
Employee Tickets
Reasonable Accommodations Shedd Aquarium is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations for any part of the employment process, please email us at jobs@sheddaquarium.org.
We strongly encourage people of color, LGBTQ+ community, veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.
#J-18808-Ljbffr
Marketing Manager DEPARTMENT:
External Affairs & Marketing REPORTS TO:
Director of Digital Marketing STATUS:
Full‑time, Exempt SALARY:
$76,000 LOCATION:
Chicago, Hybrid
Position Overview The Marketing Manager at Shedd is passionate, creative, highly curious, and experienced. This role will oversee and execute the day‑to‑day responsibilities across paid and owned marketing channels at Shedd Aquarium. This position will work with the Director of Digital Marketing to develop marketing strategies that
drive revenue and create engaging experiences
for paid audiences, website visitors and email subscribers. This position will leverage their marketing execution expertise and build strategy knowledge to support the organization’s goals, amplify our mission, impact and offerings, and expand and diversify current and future audiences.
This is a unique opportunity to join a forward‑thinking, hands‑on, results‑driven, and highly collaborative team. This individual will oversee the day‑to‑day management of Shedd’s website, email and paid media requests, as well as ensuring email and web best practices are followed throughout the organization. This role will
live within Shedd’s External Affairs & Marketing (EAM) division
but will work cross‑functionally with other teams such as Ancillary, Learning and Community, Design and Exhibits, Guest Relations, and Development.
This role is responsible for putting together and overseeing marketing campaign strategy proposals for internal teams (clients) at Shedd. This role will lead coordination across PR, social, content and external partners to ensure that the full scope of EAM work is represented within ongoing strategic and tactical plans. The Marketing Manager will consider the audience persona journeys when building campaigns, sharing how EAM will help internal Shedd programs drive awareness, engagement, and revenue for Shedd programs. Once campaigns have been finalized, the Marketing Manager will assist in facilitating, launching and monitoring campaign performance. The Marketing manager will then build EAM campaign recaps, providing data to internal clients on how their campaigns performed.
The right candidate should be comfortable finding innovative ways to drive revenue, engage paid and owned audiences and possess the ability to think both creatively and analytically. This person needs to ensure EAM communication is consistent across the organization, content is on‑brand and tailored for various audiences and key programs are being promoted for consistent year‑over‑year revenue growth.
Essential Duties and Responsibilities
Demonstrate commitment to Shedd’s vision, mission and values
Marketing Strategy & Execution
Assist in researching and building yearly and ongoing advertising strategies
Ensure tactical execution follows strategic plans
Build and execute CRM, 1st party and email strategies
Assist in communicating strategic and tactical goals to internal teams and external agencies
Assist in the evaluation of tactical plans from agencies
Manage a small team
Monitor performance and accuracy of work
Foster opportunities for learning while encouraging collaboration, teamwork, and professional development amongst team members
Work with the Director of Digital Marketing to develop and track career path training
Ensure team is completing tasks in a timely and efficient manner
Key liaison of the external agencies.
Assisting in a digital agency monthly, recommending tests for campaigns, selecting creative and overseeing the trafficking campaigns.
Aid in traditional agency trafficking and proposal reviews.
Tracking advertising campaigns, reporting against performance, and working closely with the agency to identify areas of improvement and adjustments to optimize campaigns in real‑time.
Work with the Marketing team to identify, build and place tracking pixels when needed.
Managing website content requests and keeping the website content up to date.
Managing website content JIRA intake and tracking all requests to ensure they are done in a timely manner.
Updating existing landing pages on an ongoing basis.
Support advertising landing page strategy
Supporting design in building new landing pages for the website.
Reviewing landing page copy with internal teams and making SEO recommendations (descriptions and long‑tail keywords) to support the discoverability of programs.
Creating and executing external email communications on behalf of the organization.
Oversee and assist in the build and review process of all emails
Manage JIRA intake requests and ensure email best practices are followed
Maintain Master Email Tracker to ensure our audiences receive the optimal number of emails.
Oversee email best practices, elevate when needed.
Ensure marketing emails are sent through the marketing process and elevate when this does not happen and onboard teams who are leveraging different email processes.
Make recommendations to improve emails.
Oversee larger email strategies and implement new email strategies when needed, taking into account the guest/member experience (Pre‑visit, Welcome Series, etc.)
Communication of marketing performance
Create pre‑launch marketing strategies to present to internal clients, leveraging full EAM resources, taking into account awareness, engagement, and revenue with revenue as the key performance indicator.
Partnering across PR, content and social to ensure Marketing proposals are consistent across teams.
Building and sharing post‑campaign analysis with internal teams.
Other responsibilities include
Managing data hygiene across all channels to ensure proper UTM tracking.
Standardized naming conventions across email.
Tessitura vs. Google Analytics Reporting
Send Monthly Marketing Reports to EAM Team
Partner with Development on Creative Strategies and campaign execution
Serve as representative for EAM department on internal planning teams as needed.
Qualifications
Demonstrate commitment to Shedd’s vision, mission and values
Marketing Strategy & Execution
Assist in researching and building yearly and ongoing advertising strategies
Ensure tactical execution follows strategic plans
Build and execute CRM, 1st party and email strategies
Assist in communicating strategic and tactical goals to internal teams and external agencies
Assist in the evaluation of tactical plans from agencies
Manage a small team
Monitor performance and accuracy of work
Foster opportunities for learning while encouraging collaboration, teamwork, and professional development amongst team members
Work with the Director of Digital Marketing to develop and track career path training
Ensure team is completing tasks in a timely and efficient manner
Key liaison of the external agencies.
Assisting in a digital agency monthly, recommending tests for campaigns, selecting creative and overseeing the trafficking campaigns.
Aid in traditional agency trafficking and proposal reviews.
Tracking advertising campaigns, reporting against performance, and working closely with the agency to identify areas of improvement and adjustments to optimize campaigns in real‑time.
Work with the Marketing team to identify, build and place tracking pixels when needed.
Managing website content requests and keeping the website content up to date.
Managing website content JIRA intake and tracking all requests to ensure they are done in a timely manner.
Updating existing landing pages on an ongoing basis.
Support advertising landing page strategy
Supporting design in building new landing pages for the website.
Reviewing landing page copy with internal teams and making SEO recommendations (descriptions and long‑tail keywords) to support the discoverability of programs.
Creating and executing external email communications on behalf of the organization.
Oversee and assist in the build and review process of all emails
Manage JIRA intake requests and ensure email best practices are followed
Maintain Master Email Tracker to ensure our audiences receive the optimal number of emails.
Oversee email best practices, elevate when needed.
Ensure marketing emails are sent through the marketing process and elevate when this does not happen and onboard teams who are leveraging different email processes.
Make recommendations to improve emails.
Oversee larger email strategies and implement new email strategies when needed, taking into account the guest/member experience (Pre‑visit, Welcome Series, etc.)
Communication of marketing performance
Create pre‑launch marketing strategies to present to internal clients, leveraging full EAM resources, taking into account awareness, engagement, and revenue with revenue as the key performance indicator.
Partnering across PR, content and social to ensure Marketing proposals are consistent across teams.
Building and sharing post‑campaign analysis with internal teams.
Other responsibilities include
Managing data hygiene across all channels to ensure proper UTM tracking.
Standardized naming conventions across email.
Tessitura vs. Google Analytics Reporting
Send Monthly Marketing Reports to EAM Team
Partner with Development on Creative Strategies and campaign execution
Serve as representative for EAM department on internal planning teams as needed.
Education Bachelor’s degree in marketing, advertising, or communications
Experience
5+ years in a marketing role or agency experience
At least 2 years’ experience overseeing and coaching direct reports
Ability to handle multiple projects and priorities on tight timelines
Ability to manage up and work with multiple stakeholders across the company
Knowledge of digital marketing, segmentation
Excellent writing and communication skills
Familiarity with customer relationship management (CRM) tools for the website
Proficiency in the full Microsoft Office suite, especially with Excel and PowerPoint
Experience with Google Analytics and/or other web analytics platforms
Preferred Qualifications
Familiarity with content management systems (CMS)
Working knowledge of HTML and email software
Knowledge of working with data visualization/BI tools like Tableau, Sisense, and Looker Studio
Experience working on traditional media channels is a plus
Experience placing pixels, tagging and tracking tactics
Characteristics
Strong verbal and written communication skills
Early adopter, trends follower and innovative thinker
Motivated self‑starter
Detail‑oriented
Commitment to excellence and guest focus
Collaborative in a team environment
Positive “can do” attitude
Willingness to brainstorm and think creatively
Strong investigative skills with willingness to troubleshoot in market campaigns, web issues, and current strategies.
Benefits of Working at Shedd
Medical Insurance, including FSA and HSA plan options
Vision and Dental Insurance
Accrued Paid Time Off
Up to 12 Paid Holidays
Life Insurance
Parental Leaveand Adoption Assistance
401(k)
Discounted Parking and Public Transit Subsidies
Employee Assistance Program
Employee Wellness program, including Preventive Care Incentive
Employee Discounts
Employee Tickets
Reasonable Accommodations Shedd Aquarium is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations for any part of the employment process, please email us at jobs@sheddaquarium.org.
We strongly encourage people of color, LGBTQ+ community, veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.
#J-18808-Ljbffr