Socotra, Inc.
Senior Director, Demand Generation Remote, United States - Marketing
Socotra, Inc., Denver, Colorado, United States
What You’ll Do
Avalara is looking for Sr. Director, Demand Generation to join our Revenue Marketing team, the engine behind pipeline generation, customer engagement, and growth. You will report to our VP, Revenue Marketing and will build full-funnel campaigns that convert interest into action — and action into pipeline — across segments, personas, and global territories. You will work with Sales, Partner, RevOps, and the broader Marketing team to promote measurable revenue outcomes.
This is not a "run the playbook" role. It's an opportunity to shape it. You will use data, automation, AI, and deep go‑to‑market experience to guide repeatable, high‑velocity results. You will lead strategy through execution, collaborating with your GTM counterparts to build and pull the levers needed to meet targets across all pipeline sources.
You will plan ahead to guarantee a clear path to your number, supporting sales bookings with accuracy and foresight. You'll balance new in‑market activity with real‑time optimizations. Your constant north star is predictable, scalable, and attributable pipeline.
#LI-Remote
What Your Responsibilities Will Be Campaign Strategy
Develop and refine full‑funnel campaign strategies in consideration of segment goals and pipeline targets
Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
Partner with Sales and Product Marketing to ensure messaging resonates with buyers and accelerates decision‑making
Campaign Execution
Lead campaign execution across inbound, outbound, and partner motions
Balance speed‑to‑market with in‑market optimization, ensuring every campaign launches with a test‑and‑learn model
Improve performance through creative iteration, AI‑assisted workflows, and cross‑functional coordination
Channel Strategy
Design channel plans that align with funnel‑stage intent, pipeline coverage gaps, and growth efficiency goals
Balance brand and demand investments across email, web, paid media, search, events, and partner channels
Partner with channel specialists to plan budgets, sequence activations, and align to quarterly goals
Channel Execution
Manage targeting, content, and pace readiness across channels — ensuring the smooth handoffs to deployment teams
Monitor early signals and adjust inputs (audiences, CTAs, formats) based on performance trends
Partner with Marketing Ops and channel leads to improve return on investment and accelerate high‑conversion plays
Team Leadership & Execution Excellence
Lead and mentor a cross‑functional Revenue Marketing team
Standardize best practices across Revenue Marketing
What You’ll Need To Be Successful
2–15+ years of experience in B2B SaaS marketing (level‑dependent)
Experience leading revenue marketing teams with cross‑functional GTM alignment
Track record managing pipeline‑driving campaigns and collaborating with Sales or RevOps
Experience with campaign tools such as Adobe, Marketo, 6sense, Salesforce, Drift, ON24, and Power BI
Deep familiarity with full‑funnel metrics and pipeline performance optimization
Experience using AI tools to create content, test messaging, personalize journeys, and accelerate campaign execution
Comfortable operating in a fast‑paced, matrixed environment where outcomes matter more than activity
Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Colorado $166,100–$274,100 annually
Washington $183,700–$303,100 annually
California $166,100–$331,900 annually
NYC $183,700–$331,900 annually
Avalara is an AI‑first Company AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
You’ll apply AI every day to business challenges ‑ improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara We’re defining the relationship between tax and tech.
We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real ‑ we’re a billion dollar business ‑ and we’re not slowing down until we’ve achieved our mission ‑ to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
#J-18808-Ljbffr
This is not a "run the playbook" role. It's an opportunity to shape it. You will use data, automation, AI, and deep go‑to‑market experience to guide repeatable, high‑velocity results. You will lead strategy through execution, collaborating with your GTM counterparts to build and pull the levers needed to meet targets across all pipeline sources.
You will plan ahead to guarantee a clear path to your number, supporting sales bookings with accuracy and foresight. You'll balance new in‑market activity with real‑time optimizations. Your constant north star is predictable, scalable, and attributable pipeline.
#LI-Remote
What Your Responsibilities Will Be Campaign Strategy
Develop and refine full‑funnel campaign strategies in consideration of segment goals and pipeline targets
Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
Partner with Sales and Product Marketing to ensure messaging resonates with buyers and accelerates decision‑making
Campaign Execution
Lead campaign execution across inbound, outbound, and partner motions
Balance speed‑to‑market with in‑market optimization, ensuring every campaign launches with a test‑and‑learn model
Improve performance through creative iteration, AI‑assisted workflows, and cross‑functional coordination
Channel Strategy
Design channel plans that align with funnel‑stage intent, pipeline coverage gaps, and growth efficiency goals
Balance brand and demand investments across email, web, paid media, search, events, and partner channels
Partner with channel specialists to plan budgets, sequence activations, and align to quarterly goals
Channel Execution
Manage targeting, content, and pace readiness across channels — ensuring the smooth handoffs to deployment teams
Monitor early signals and adjust inputs (audiences, CTAs, formats) based on performance trends
Partner with Marketing Ops and channel leads to improve return on investment and accelerate high‑conversion plays
Team Leadership & Execution Excellence
Lead and mentor a cross‑functional Revenue Marketing team
Standardize best practices across Revenue Marketing
What You’ll Need To Be Successful
2–15+ years of experience in B2B SaaS marketing (level‑dependent)
Experience leading revenue marketing teams with cross‑functional GTM alignment
Track record managing pipeline‑driving campaigns and collaborating with Sales or RevOps
Experience with campaign tools such as Adobe, Marketo, 6sense, Salesforce, Drift, ON24, and Power BI
Deep familiarity with full‑funnel metrics and pipeline performance optimization
Experience using AI tools to create content, test messaging, personalize journeys, and accelerate campaign execution
Comfortable operating in a fast‑paced, matrixed environment where outcomes matter more than activity
Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Colorado $166,100–$274,100 annually
Washington $183,700–$303,100 annually
California $166,100–$331,900 annually
NYC $183,700–$331,900 annually
Avalara is an AI‑first Company AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
You’ll apply AI every day to business challenges ‑ improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara We’re defining the relationship between tax and tech.
We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real ‑ we’re a billion dollar business ‑ and we’re not slowing down until we’ve achieved our mission ‑ to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
#J-18808-Ljbffr