Manager, Digital Marketing

**Job Title:** Manager, Digital Marketing* Brainstorm, plan, and execute digital marketing campaigns and oversee asset creation and delivery* Must be willing and able to interface directly with artists and managers to train and update them on emerging digital tools, provide them with strategic social recommendations, and advise on engagement best practices within all social platforms* Use Sodatone along with other reporting tools and work with the analytics team to help with social database maintenance, social analytics reporting, and short-form content UGC analytics* Closely monitor audio asset delivery to TikTok and other social platforms and work with production team to troubleshoot and ensure proper delivery* Work alongside E-Commerce team to promote sales initiatives and priority promotions via web content, email marketing, and social messaging (Album pre-sales, Holiday promotions, etc...)* Work with the WMX Artist Services team to oversee email marketing strategy for music releases, videos, announcements, tour dates, or other significant events and maintain best practices in email marketing, CRM strategy, and audience development* Collaborate with Director, Audience and Web Marketing Strategy to ideate and execute data acquisition campaigns, fan engagement campaigns, and sweepstakes* Assist the Sr. Director of Digital Content and Partnerships to help execute activations with digital partners including crossposting, Facebook, Instagram, and TikTok Lives, and various social takeovers* Manage content flow (including but not limited to copy, videos, photos, and audio) with artist, artist management, WMN Creative, WMN Commercial Partnerships team, WMN Artist Development team, and 3rd party content aggregators* Provide direction for overall use of content throughout: websites, social media, 3rd party sites, etc.* Be responsible for one direct report (Coordinator, Digital Marketing) and approve social calendars, email schedules, content, and other tasks delegated to Coordinator* Must be willing to respond to and troubleshoot unexpected digital obstacles (including but not limited to glitches, hacking issues, login and password issues) and educate artist and management teams to prevent obstacles from happening* Stay up-to-date on trends and emerging digital tools, including CapCut templates, Canva Pro templates, etc., and provide creative ways to optimize these tools across artist and label social profiles* Work closely with Manager, Ad Strategy to amplify social content in the advertising space* 3+ years of experience managing multiple social media platforms for an artist or brand, including copywriting and content creation* You are passionate about music* You enjoy working in a fast-paced environment* You enjoy building and fostering relationships across teams, departments, and with external partners* You are organized, analytical, thoughtful, and a self-starter* You are proactive and able to balance multiple projects at once while adhering to tight deadlines* You have a strong work ethic, organization skills, and extreme attention to detail* You have exemplary written and verbal communication skills* You can adhere to deadlines, execute tasks, and handle multiple, diverse assignments simultaneously* Must produce quality work, be a self-starter, and take responsibility/ownership of tasks* You are able to work in a team setting and be highly collaborative* You are driven to be innovative, think outside the box, and suggest improvements within scope of work* A broad understanding of new technology and passion for being an early adopter of new platforms* Experience working with Artists and Artist Management teams #J-18808-Ljbffr