DetraPel Inc.
The Field Marketing Manager role is a full-time, in-person position responsible for the end-to-end strategy, coordination, and execution of DetraPel’s events, account-based marketing initiatives, and trade-show programs, including conference selection, on-site logistics, customer activations, and on-site ABM campaigns. You’ll partner with leadership, sales, and marketing teams to negotiate vendor contracts, design immersive brand experiences, capture and nurture leads, and drive ROI through data-driven analysis and continuous improvement.
This position offers autonomy to own integrated event calendars, develop multi-channel ABM outreach, innovate on-site presence beyond the show floor, lead post-event debriefs, and refine strategies to maximize impact and growth across all DetraPel’s brands.
Responsibilities: Your Day To Day:
Event & Conference Strategy & Selection (20%)
Own conference schedule selection; evaluate fit, ROI, and align with leadership and sales priorities
Work with sales and leadership to define key business objectives for each event
Lead customer engagement activations and experiences beyond trade shows
Trade Show Coordination & On-Site Execution (30%)
Manage logistics: booth design, vendor coordination, travel, shipments, and budgets
Negotiate contracts and costs with venues, vendors, and service providers
Maintain and evolve on-site presence: signage, product demos, and sampling
Own on-site lead capture in collaboration with sales and marketing stakeholders
Account-Based Marketing & Lead Nurture (35%)
Partner with sales and leadership to define top target accounts and personas
Conduct deep ICP research: org charts, role pain points, buying triggers
Design and own multi-channel ABM outreach (LinkedIn, direct mail, email, on-site visits, lunch & learns, event invites)
Track account engagement, sync with sales on momentum, and iterate tactics
Facilitate post-show analysis after events to capture lessons and best practices
Analyze quarterly event performance: ROI, pipeline contribution, and investment levels
Identify high-impact events to double down on and recommend hosted or co-hosted gatherings
Compensation:
$85,000 - $120,000 yearly
You’ll Fit Right In If:
5+ years of event or trade-show marketing experience, with demonstrable success
Proven track record executing ABM campaigns and multi-channel outreach
Strong negotiation skills and vendor management experience
Data-driven decision maker comfortable with ROI and pipeline analysis
Excellent project management and organizational skills
Collaborative communicator who works seamlessly with sales, leadership, and cross-functional teams
Adaptable and proactive, ready to pivot and handle ad-hoc needs
Willingness to travel frequently and thrive in a fast-paced environment
About DetraPel:
Unlimited PTO
Company healthcare benefits + vision + dental
401(k) with company match
Performance compensation & stock options
Company-sponsored athletic country club membership
A fun and rewarding place to work with a collaborative team environment
Quarterly team events
DetraPel is the leading provider of performance coatings for various industrial and consumer verticals. We specialize in developing plastic-free, PFAS-free (100% fluorine-free) coatings that provide superior performance without sacrificing sustainability. DetraPel's brands create products for diverse markets, including paper, food packaging, textiles, and healthcare. Our technologies enhance the durability, resistance, and performance of various substrates while still maintaining recyclability, composability, and reliability.
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This position offers autonomy to own integrated event calendars, develop multi-channel ABM outreach, innovate on-site presence beyond the show floor, lead post-event debriefs, and refine strategies to maximize impact and growth across all DetraPel’s brands.
Responsibilities: Your Day To Day:
Event & Conference Strategy & Selection (20%)
Own conference schedule selection; evaluate fit, ROI, and align with leadership and sales priorities
Work with sales and leadership to define key business objectives for each event
Lead customer engagement activations and experiences beyond trade shows
Trade Show Coordination & On-Site Execution (30%)
Manage logistics: booth design, vendor coordination, travel, shipments, and budgets
Negotiate contracts and costs with venues, vendors, and service providers
Maintain and evolve on-site presence: signage, product demos, and sampling
Own on-site lead capture in collaboration with sales and marketing stakeholders
Account-Based Marketing & Lead Nurture (35%)
Partner with sales and leadership to define top target accounts and personas
Conduct deep ICP research: org charts, role pain points, buying triggers
Design and own multi-channel ABM outreach (LinkedIn, direct mail, email, on-site visits, lunch & learns, event invites)
Track account engagement, sync with sales on momentum, and iterate tactics
Facilitate post-show analysis after events to capture lessons and best practices
Analyze quarterly event performance: ROI, pipeline contribution, and investment levels
Identify high-impact events to double down on and recommend hosted or co-hosted gatherings
Compensation:
$85,000 - $120,000 yearly
You’ll Fit Right In If:
5+ years of event or trade-show marketing experience, with demonstrable success
Proven track record executing ABM campaigns and multi-channel outreach
Strong negotiation skills and vendor management experience
Data-driven decision maker comfortable with ROI and pipeline analysis
Excellent project management and organizational skills
Collaborative communicator who works seamlessly with sales, leadership, and cross-functional teams
Adaptable and proactive, ready to pivot and handle ad-hoc needs
Willingness to travel frequently and thrive in a fast-paced environment
About DetraPel:
Unlimited PTO
Company healthcare benefits + vision + dental
401(k) with company match
Performance compensation & stock options
Company-sponsored athletic country club membership
A fun and rewarding place to work with a collaborative team environment
Quarterly team events
DetraPel is the leading provider of performance coatings for various industrial and consumer verticals. We specialize in developing plastic-free, PFAS-free (100% fluorine-free) coatings that provide superior performance without sacrificing sustainability. DetraPel's brands create products for diverse markets, including paper, food packaging, textiles, and healthcare. Our technologies enhance the durability, resistance, and performance of various substrates while still maintaining recyclability, composability, and reliability.
#J-18808-Ljbffr