United Natural Foods, Inc.
Retail Marketing Account Manager - West/Central Region
United Natural Foods, Inc., Baltimore, Maryland, United States, 21276
Job Overview
The Retail Marketing Account Manager collaborates with the Merchandising, Sales, and Professional Services teams to develop marketing strategies, promotions and media plans aimed at driving sales and consumer loyalty for independent retail customers. Account Managers will collaborate with each other and across regions on various programs and processes. The primary objectives for this position are to manage the planning and implementation of marketing strategies and services. Account Managers may manage retail accounts and territories or employees and project outputs.
Job Responsibilities
Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.
Collaborate with region and wholesale merchandising departments in the creation, development, and implementation of 52-week marketing plans
Grow sales of marketing services including traditional print media and digital services such as eCommerce, loyalty and web. Achieve annual sales targets
Manage weekly and/or seasonal retailer print vehicles to ensure accuracy, timeliness and budget objectives are met. Provide direction to vendors on the execution of all print programs
Become an expert in assigned service and be a go to resource for service such as house ad program, instore sign program, new mover program etc
Meet financial budget targets and bill all projects in a timely manner to meet assigned account line budgets by period
Effectively communicate marketing programs to internal stakeholders and retailers to gain buy-in and participation
Collaborate with Digital Manager and Specialists to grow Digital penetration within independent base
Conduct presentations on marketing services and programs to appropriate audiences
Account Managers are responsible to manage their retail accounts and/or may be responsible for management of execution team including coordinators and third-party production teams or vendor partners
If applicable develop budget and sales targets for respective accounts and programs
If applicable supervise the day-to-day coordinator team. Provide training, performance evaluation, and development plans to ensure optimum performance.
Performs other relevant job duties as required.
Education/Certifications
BS in Marketing or related field.
Experience
5 years related experience in Marketing
3 years grocery marketing experience preferred
Experience in sales and client relationship building
Knowledge/ Skills/ Abilities
Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills
Experienced and knowledgeable in different digital medias such as ecommerce, loyalty, web and social
Advertising agency experience (account executive) with retail and/or package good accounts is a strong plus
Possess knowledge of the printing business to include layout, balance, design, copywriting, printing processes, and print distribution.
Flexible and adaptable to learning and understanding new technologies
Strong balance between strategic and tactical skills
Ability to work in geographically dispersed teams
Ability to work independently, prioritize workload, and meet deadlines while working under pressure
History of applying effective problem-solving skills
Proven strong leadership, human relations, and interpersonal skills are essential
Proven professional, effective verbal and written communication skills
Good judgment is required for this position as there may be times when direct supervision may not be immediately available.
Physical Demands/Environments
Some travel may be required
Most work is performed in a temperature-controlled office environment
Incumbent may sit for long periods of time at desk or computer terminal
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
Incumbent may use calculators, keyboards, telephone and other office equipment in the course of normal workday
Stooping, bending, twisting and reaching may be required in completion of job duties
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Job Responsibilities
Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.
Collaborate with region and wholesale merchandising departments in the creation, development, and implementation of 52-week marketing plans
Grow sales of marketing services including traditional print media and digital services such as eCommerce, loyalty and web. Achieve annual sales targets
Manage weekly and/or seasonal retailer print vehicles to ensure accuracy, timeliness and budget objectives are met. Provide direction to vendors on the execution of all print programs
Become an expert in assigned service and be a go to resource for service such as house ad program, instore sign program, new mover program etc
Meet financial budget targets and bill all projects in a timely manner to meet assigned account line budgets by period
Effectively communicate marketing programs to internal stakeholders and retailers to gain buy-in and participation
Collaborate with Digital Manager and Specialists to grow Digital penetration within independent base
Conduct presentations on marketing services and programs to appropriate audiences
Account Managers are responsible to manage their retail accounts and/or may be responsible for management of execution team including coordinators and third-party production teams or vendor partners
If applicable develop budget and sales targets for respective accounts and programs
If applicable supervise the day-to-day coordinator team. Provide training, performance evaluation, and development plans to ensure optimum performance.
Performs other relevant job duties as required.
Education/Certifications
BS in Marketing or related field.
Experience
5 years related experience in Marketing
3 years grocery marketing experience preferred
Experience in sales and client relationship building
Knowledge/ Skills/ Abilities
Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills
Experienced and knowledgeable in different digital medias such as ecommerce, loyalty, web and social
Advertising agency experience (account executive) with retail and/or package good accounts is a strong plus
Possess knowledge of the printing business to include layout, balance, design, copywriting, printing processes, and print distribution.
Flexible and adaptable to learning and understanding new technologies
Strong balance between strategic and tactical skills
Ability to work in geographically dispersed teams
Ability to work independently, prioritize workload, and meet deadlines while working under pressure
History of applying effective problem-solving skills
Proven strong leadership, human relations, and interpersonal skills are essential
Proven professional, effective verbal and written communication skills
Good judgment is required for this position as there may be times when direct supervision may not be immediately available.
Physical Demands/Environments
Some travel may be required
Most work is performed in a temperature-controlled office environment
Incumbent may sit for long periods of time at desk or computer terminal
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
Incumbent may use calculators, keyboards, telephone and other office equipment in the course of normal workday
Stooping, bending, twisting and reaching may be required in completion of job duties
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