CardWorks, Inc.
Digital Email Marketing Manager
CardWorks, Inc., Wilmington, North Carolina, United States, 28412
*Join our team - and take the next step in achieving a fulfilling career!***What We Do**At CardWorks, we aim to help people connect with possibility and opportunity using our financial servicing expertise. Building meaningful, long-term relationships with consumers, our employees, and our clients is what matters most.**Who We Are**CardWorks, Inc. is a diversified consumer finance service provider and parent company of CardWorks Servicing, LLC, Merrick Bank and Carson Smithfield, LLC.CardWorks Servicing, LLC provides end-to end operational servicing functions for credit cards, secured cards, and installment loans. We service consumer and small business loans across the credit spectrum and offers backup servicing and due diligence services to capital providers and trustees.Merrick Bank is an FDIC-insured Utah Industrial Loan Bank.
Merrick operates three main business lines:
credit cards, recreational lending, and merchant services.Carson Smithfield, LLC provides a variety of post-charge-off debt recovery services, including digital self-service, IVR, live agent, and external agency management.**Digital Marketing Manager (Email)****Manager, Email Marketing** to lead the charge in delivering high-impact campaigns that engage customers across the credit card lifecycle.As a key member of our Digital Marketing team, you’ll own the end-to-end execution of email and SMS campaigns using **Salesforce Marketing Cloud (SFMC)** and cutting-edge MarTech tools. From journey mapping to A/B testing, you’ll drive engagement, optimize performance, and elevate the customer experience.**What You’ll Do*** **Lead Campaign Strategy & Execution:** Design and deploy customer-facing email and SMS campaigns using SFMC, including automation workflows and triggered journeys.* **Be the SFMC Expert:** Leverage Journey Builder, Email Studio, Cloud Pages, Automation Studio, and Mobile Messaging to deliver personalized, data-driven campaigns.* **Drive Optimization:** Implement A/B testing to refine subject lines, creative content, and send-time strategies that boost engagement and conversion.* **Champion Innovation:** Collaborate with Salesforce and internal teams to apply platform best practices and explore new capabilities.* **Scale Personalization:** Integrate tools like **Persado** and **Movable Ink** to tailor messaging based on customer behavior and lifecycle stage.* **Lead Platform Consolidation:** Oversee the unification of multiple SFMC instances, including infrastructure alignment, IP warming, and asset migration.* **Collaborate Cross-Functionally:** Partner with creative, compliance, marketing and analytics teams to develop compelling, compliant content.* **Analyze & Report:** Monitor campaign performance metrics (open rates, CTR, deliverability) and share actionable insights with stakeholders.* **Ensure Compliance:** Maintain list hygiene and safeguard data accuracy in line with CAN-SPAM and internal policies.**What You Bring*** Bachelor’s degree in Marketing, Communications, Digital Media, or related field.* 5+ years of progressive experience in email marketing, with a strong track record in strategy, execution, and optimization.* Advanced proficiency in **Salesforce Marketing Cloud** (Journey Builder, Email Studio, Automation Studio).* Hands-on experience with **Litmus** or similar testing platforms.* Strong analytical skills and ability to translate data into strategy.* Working knowledge of **HTML/CSS** for email customization.* Deep understanding of email deliverability and anti-spam regulations.* Experience in **financial services, banking, insurance, or fintech** preferred.* Familiarity with CRM integration and data management platforms.Join a team that values innovation, collaboration, and inclusion. As part of our **Digital Marketing** group, you’ll help shape the future of customer engagement while working in a culture that supports **ERG involvement**, professional growth, and meaningful impact.Apply today and help us elevate our digital marketing strategy through powerful, personalized email engagement.**Our Employee Value Proposition*** Competitive Pay, including a Bonus Target or Variable Pay Incentive Program* Benefits Package -Medical, Dental, and Vision (plus much more)* 401(k) Plan with Company Match* Short- & Long-Term Disability* Wellness Programs* Group Life and AD&D Insurance* Paid Vacation, Sick Days and bank Holidays* Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition#INDHP1*We offer a total rewards package* *comprised* *of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite.**Offered rates of pay* *are* *determined* *based on job-related knowledge, relevant experience, skills, certifications, and geographic location.**We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran* *status* *or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable**.*At Merrick Bank, we specialize in credit programs that assist people looking to build or rebuild their credit.Founded in 1997, Merrick Bank is FDIC insured and recognized as a top 20 credit card issuer in the U.S. In total, we proudly serve nearly 3 4 million cardholders and have extended nearly $6 billion in credit.We also provide consumer finance options to marine, RV, powersports, horse and utility trailer dealers across the country to help customers find new opportunities to get what they need for recreation.As a top 12 Merchant Acquirer, Merrick Bank’s merchant business provides support to over 150,000 merchants through approximately 40 independent sales organizations, with over $60B in annual card purchase volume.We offer a wide range of High-Yield Certificates of Deposit with competitive rates and FDIC insurance up to the maximum allowed by law – as Merrick Bank is extremely well capitalized and poised for continued growth. #J-18808-Ljbffr
Merrick operates three main business lines:
credit cards, recreational lending, and merchant services.Carson Smithfield, LLC provides a variety of post-charge-off debt recovery services, including digital self-service, IVR, live agent, and external agency management.**Digital Marketing Manager (Email)****Manager, Email Marketing** to lead the charge in delivering high-impact campaigns that engage customers across the credit card lifecycle.As a key member of our Digital Marketing team, you’ll own the end-to-end execution of email and SMS campaigns using **Salesforce Marketing Cloud (SFMC)** and cutting-edge MarTech tools. From journey mapping to A/B testing, you’ll drive engagement, optimize performance, and elevate the customer experience.**What You’ll Do*** **Lead Campaign Strategy & Execution:** Design and deploy customer-facing email and SMS campaigns using SFMC, including automation workflows and triggered journeys.* **Be the SFMC Expert:** Leverage Journey Builder, Email Studio, Cloud Pages, Automation Studio, and Mobile Messaging to deliver personalized, data-driven campaigns.* **Drive Optimization:** Implement A/B testing to refine subject lines, creative content, and send-time strategies that boost engagement and conversion.* **Champion Innovation:** Collaborate with Salesforce and internal teams to apply platform best practices and explore new capabilities.* **Scale Personalization:** Integrate tools like **Persado** and **Movable Ink** to tailor messaging based on customer behavior and lifecycle stage.* **Lead Platform Consolidation:** Oversee the unification of multiple SFMC instances, including infrastructure alignment, IP warming, and asset migration.* **Collaborate Cross-Functionally:** Partner with creative, compliance, marketing and analytics teams to develop compelling, compliant content.* **Analyze & Report:** Monitor campaign performance metrics (open rates, CTR, deliverability) and share actionable insights with stakeholders.* **Ensure Compliance:** Maintain list hygiene and safeguard data accuracy in line with CAN-SPAM and internal policies.**What You Bring*** Bachelor’s degree in Marketing, Communications, Digital Media, or related field.* 5+ years of progressive experience in email marketing, with a strong track record in strategy, execution, and optimization.* Advanced proficiency in **Salesforce Marketing Cloud** (Journey Builder, Email Studio, Automation Studio).* Hands-on experience with **Litmus** or similar testing platforms.* Strong analytical skills and ability to translate data into strategy.* Working knowledge of **HTML/CSS** for email customization.* Deep understanding of email deliverability and anti-spam regulations.* Experience in **financial services, banking, insurance, or fintech** preferred.* Familiarity with CRM integration and data management platforms.Join a team that values innovation, collaboration, and inclusion. As part of our **Digital Marketing** group, you’ll help shape the future of customer engagement while working in a culture that supports **ERG involvement**, professional growth, and meaningful impact.Apply today and help us elevate our digital marketing strategy through powerful, personalized email engagement.**Our Employee Value Proposition*** Competitive Pay, including a Bonus Target or Variable Pay Incentive Program* Benefits Package -Medical, Dental, and Vision (plus much more)* 401(k) Plan with Company Match* Short- & Long-Term Disability* Wellness Programs* Group Life and AD&D Insurance* Paid Vacation, Sick Days and bank Holidays* Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition#INDHP1*We offer a total rewards package* *comprised* *of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite.**Offered rates of pay* *are* *determined* *based on job-related knowledge, relevant experience, skills, certifications, and geographic location.**We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran* *status* *or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable**.*At Merrick Bank, we specialize in credit programs that assist people looking to build or rebuild their credit.Founded in 1997, Merrick Bank is FDIC insured and recognized as a top 20 credit card issuer in the U.S. In total, we proudly serve nearly 3 4 million cardholders and have extended nearly $6 billion in credit.We also provide consumer finance options to marine, RV, powersports, horse and utility trailer dealers across the country to help customers find new opportunities to get what they need for recreation.As a top 12 Merchant Acquirer, Merrick Bank’s merchant business provides support to over 150,000 merchants through approximately 40 independent sales organizations, with over $60B in annual card purchase volume.We offer a wide range of High-Yield Certificates of Deposit with competitive rates and FDIC insurance up to the maximum allowed by law – as Merrick Bank is extremely well capitalized and poised for continued growth. #J-18808-Ljbffr