Optimum Sports
Associate Director, Sports Marketing
Join to apply for the Associate Director, Sports Marketing role at Optimum Sports.
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best‑in‑class capabilities that enable our full‑service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi‑platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.
Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
The Associate Director reports directly to the Director and serves as the direct line of communication with clients. This person will analyze, design, initiate, and oversee sponsorship marketing and ticketing strategies for assigned client(s). This includes the overall investigating of opportunities, evaluating them for fit with client/brand objectives, managing day‑to‑day execution, and providing follow‑up analysis of instituted programs, as needed.
Qualifications
Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
8+ years’ experience working in a sponsorship marketing position with direct client‑facing access
4+ years of relevant experience in sports
Experience working on sports sponsorships and 360 activations is a plus, inclusive of local partnership stewardship (e.g., hospitality and ticketing management)
Experience across mainstream media channels (national TV, local, digital, social, etc.)
Strong communicator - both written and verbal - and presenter, in person and on conference calls
Extensive client facing experience
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Proficient in Excel, PowerPoint, Word, Google Docs, Teams
Experience working on brand(s) within the technology sector a bonus
Critical Skills
Strong background in sponsorship marketing and media strategy, with experience in building out integrated recommendations across various budget scenarios
Background in athlete/talent activation within broader sponsorship efforts a plus
Strong ability to effectively communicate ideas in both a written and verbal setting
Ability to work well under pressure and deliver assignments under deadline
Industry knowledge and understanding of sports marketing and sponsorship landscape along with media vernacular and trends
Strong management skills and the ability to be a team leader
Self‑sufficient, enthusiastic and proactively pursues assignment
Support direct reports in developing overarching sponsorship strategy
Co‑lead broader sports strategy development for client education
Design materials (PPT presentations, POVs, etc.) that convey strategy supported with appropriate research, past observations that translate into optimizations, etc.
Interpret relevant research from third party data, industry trades and additional sources
Primarily manage day‑to‑day comms with client POCs
Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
Ability to work seamlessly across internal and external groups
Work directly with planning and investment teams to develop holistic client strategy
Promote use of data and other insight tools to build strategic recommendations
E.g., Target analysis, competitive, marketplace intelligence
Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical recommendations, sponsorship and/or talent activations, etc.
Responsibilities
Responsible for sponsorship asset/deal point and budget tracking
If funding is sourced from various LOBs, includes oversight across the portfolio
Detailed knowledge of all working budgets; accountability to address internal and client‑based budget allocation questions and responsible for any budget reporting
Detailed knowledge of contractual assets; accountability to address internal and client‑based allocation recommendations and management across cross‑functional teams
Familiar with and staying up‑to‑speed on the evolving sponsorship and NIL landscape – related to sports‑specific properties (e.g., leagues, teams, etc.) as well as the athlete/talent ecosystem – along with ticketing industry trends, technological advancements and best practices
Have base knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc. that fit within the overarching client strategy and work in conjunction with internal teams to bring these to life
Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development
Compensation Range $105,000—$120,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three days per week in the office. The remaining two days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.
Review our recruitment privacy notice.
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
Industries:
Advertising Services
#J-18808-Ljbffr
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best‑in‑class capabilities that enable our full‑service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi‑platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.
Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
The Associate Director reports directly to the Director and serves as the direct line of communication with clients. This person will analyze, design, initiate, and oversee sponsorship marketing and ticketing strategies for assigned client(s). This includes the overall investigating of opportunities, evaluating them for fit with client/brand objectives, managing day‑to‑day execution, and providing follow‑up analysis of instituted programs, as needed.
Qualifications
Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
8+ years’ experience working in a sponsorship marketing position with direct client‑facing access
4+ years of relevant experience in sports
Experience working on sports sponsorships and 360 activations is a plus, inclusive of local partnership stewardship (e.g., hospitality and ticketing management)
Experience across mainstream media channels (national TV, local, digital, social, etc.)
Strong communicator - both written and verbal - and presenter, in person and on conference calls
Extensive client facing experience
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Proficient in Excel, PowerPoint, Word, Google Docs, Teams
Experience working on brand(s) within the technology sector a bonus
Critical Skills
Strong background in sponsorship marketing and media strategy, with experience in building out integrated recommendations across various budget scenarios
Background in athlete/talent activation within broader sponsorship efforts a plus
Strong ability to effectively communicate ideas in both a written and verbal setting
Ability to work well under pressure and deliver assignments under deadline
Industry knowledge and understanding of sports marketing and sponsorship landscape along with media vernacular and trends
Strong management skills and the ability to be a team leader
Self‑sufficient, enthusiastic and proactively pursues assignment
Support direct reports in developing overarching sponsorship strategy
Co‑lead broader sports strategy development for client education
Design materials (PPT presentations, POVs, etc.) that convey strategy supported with appropriate research, past observations that translate into optimizations, etc.
Interpret relevant research from third party data, industry trades and additional sources
Primarily manage day‑to‑day comms with client POCs
Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
Ability to work seamlessly across internal and external groups
Work directly with planning and investment teams to develop holistic client strategy
Promote use of data and other insight tools to build strategic recommendations
E.g., Target analysis, competitive, marketplace intelligence
Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical recommendations, sponsorship and/or talent activations, etc.
Responsibilities
Responsible for sponsorship asset/deal point and budget tracking
If funding is sourced from various LOBs, includes oversight across the portfolio
Detailed knowledge of all working budgets; accountability to address internal and client‑based budget allocation questions and responsible for any budget reporting
Detailed knowledge of contractual assets; accountability to address internal and client‑based allocation recommendations and management across cross‑functional teams
Familiar with and staying up‑to‑speed on the evolving sponsorship and NIL landscape – related to sports‑specific properties (e.g., leagues, teams, etc.) as well as the athlete/talent ecosystem – along with ticketing industry trends, technological advancements and best practices
Have base knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc. that fit within the overarching client strategy and work in conjunction with internal teams to bring these to life
Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development
Compensation Range $105,000—$120,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three days per week in the office. The remaining two days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.
Review our recruitment privacy notice.
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
Industries:
Advertising Services
#J-18808-Ljbffr