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Iconic Candy

Graphic Designer / Content Creator

Iconic Candy, Holmdel, New Jersey, United States

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Graphic Designer - Social Media & Digital Marketing Location:

On-site – Holmdel, NJ (Local candidates only)

Employment Type:

Full-Time

Reports To:

Director of Marketing

Company:

Iconic Candy LLC

About Iconic Candy At Iconic Candy, we don’t just make candy — we revive it.

We specialize in bringing back the nostalgic favorites you grew up with, and reimagine them for a new generation. From Creme Savers to Retro Sours, Bubble Jug, Squeeze Pop, Ouch!, and more, we live at the intersection of

newstalgia, bold flavor innovation, viral storytelling, and culture-first brand building.

We are a fast-growing, family-owned CPG brand with national distribution and a passionate, expanding fanbase.

As we scale into our next chapter, we’re searching for a multi-talented creative who can bring bold ideas to life across retail, digital, and social platforms.

This role blends

design, content creation, photography, videography, and digital creativity.

You’ll bring our brands to life visually across retail displays, packaging concepts, social media, TikTok/Reels content, website assets, email marketing, and digital storytelling.

Key Responsibilities 1. Graphic Design (Retail + Digital)

Design compelling visuals for packaging, retail displays, shelf talkers, endcaps, POS signage, trade show graphics, and sell sheets

Create standout digital assets for social media, website banners, emails, ads, product launches, and brand campaigns

Maintain and evolve the visual identities for each Iconic Candy brand

Produce clean, production-ready files for print & digital vendors

Ensure consistency across all consumer, retail, and B2B touchpoints

2. Content Creation (Photo + Video)

Plan, shoot, and edit high-quality product photography (lifestyle, flat lay, in-use, seasonal)

Film and edit short-form TikTok and Reels content aligned with current trends

Style, light, and stage products for creative shoots

Capture behind-the-scenes, UGC-style moments, and trend-led concepts

Manage, organize, and archive a digital library of content assets

3. Social Media Creative Support

Work with the Director of Marketing to execute content calendars

Produce daily/weekly creative assets for TikTok, Instagram, Facebook, YouTube

Assist with posting, scheduling, and optimizing content

Brainstorm fresh, fun, and viral video ideas aligned with brand tone

Support influencer & partnership content needs

4. Website & Digital (Retail + DTC)

Assist with website design updates, page layout, and visual optimization on Shopify

Create and update product images, 3D renders, and promotional banners

Design digital assets for both DTC and B2B retail partner portals

Ensure content is optimized for mobile and responsive formats

Support creation of digital catalog pages and retailer marketing kits

Qualifications

3–7 years experience in graphic design + content creation (CPG/food/bev a plus)

After Effects a strong plus

Strong photography + videography skills, including lighting and editing

Experience creating content for Instagram, TikTok, YouTube, and social-first formats

Solid understanding of brand identity, layout, typography, color, and composition

Familiarity with Shopify, Canva, Klaviyo, or similar tools is a plus

Able to thrive in a fast-paced, creative, entrepreneurial environment

Highly organized, detail-oriented, and able to manage multiple deadlines

Must live within commuting distance of Holmdel, NJ and be available on-site daily

Must provide a portfolio with relevant social, photo, video, and design work

How to Apply

Your resume

A link to your portfolio (or attached samples)

A brief note explaining why you’re a great fit

Bonus: Include a mock Instagram post, TikTok concept, or short video idea for one of our brands.

Applications accepted on a rolling basis — apply early!

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