GEICO
Senior Conversational AI Designer UX/UI
At GEICO, we are seeking a passionate and forward‑thinking Senior Conversational Designer who has expertise in Generative AI, prompt engineering, and LLM‑based systems. This hybrid role requires onsite presence 2–3 days a week in Palo Alto, CA; Manhattan, NYC; or Seattle, WA.
Base Pay Range $109,675.00/yr – $172,200.00/yr
Job Description GEICO is a forward‑thinking insurance company that values innovation and customer experience. We are looking for a seasoned designer to shape the future of conversational interactions across chatbots, IVR, voice assistants, and LLM‑powered interfaces. You will collaborate with product managers, engineers, and fellow designers from concept to execution, ensuring that our conversational experiences are intuitive, effective, and aligned with customer needs. You’ll also create effective prompts and interaction strategies for Generative AI systems, apply human‑centered research methodologies, analyze existing conversation paths, develop and maintain design guidelines, and partner with technical teams to integrate NLP, TTS/STT, machine learning, and LLM capabilities into cross‑channel experiences.
Job Responsibilities
Design and optimize conversational flows, wireframes, and mockups across chatbots, IVR, voice assistants, and LLM‑powered interfaces.
Create effective prompts and interaction strategies for Generative AI systems.
Collaborate with engineering, product, and business teams to deliver intuitive, AI‑enhanced customer experiences.
Apply human‑centered research methodologies to advocate for customer needs and behaviors.
Analyze existing conversation paths to identify opportunities for improvement and AI‑driven expansion.
Develop and maintain design guidelines and best practices for conversational and generative interfaces.
Partner with technical teams to integrate NLP, TTS/STT, machine learning, and LLM capabilities into cross‑channel experiences.
Scope design requests, estimate effort, and adapt quickly to changing priorities in a fast‑paced team environment.
Basic Qualifications
5+ years of experience in conversational design, including voice and chat interfaces.
Proven application of NLP and conversation design principles in customer‑facing experiences.
Strong analytical skills in evaluating conversational flows and user feedback.
Preferred Qualifications
Hands‑on experience with prompt engineering, LLMs, and RAG systems.
Familiarity with Generative AI platforms and their integration into customer journeys.
Experience designing for cross‑channel experiences (chat, voice, mobile, web).
Proficiency with tools such as Figma, Voiceflow, Amazon Lex, and other conversational platforms.
Effective communication and storytelling skills to convey design rationale and user impact.
Understanding of content strategy, design systems, and UX research methodologies.
Annual Salary The above annual salary range is a general guideline. Multiple factors such as scope and responsibilities of the role, the selected candidate’s work experience, education, and local market considerations influence the final offer.
GEICO Pledge Great Company:
At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most, and we constantly evolve to stay ahead of their needs.
Great Careers:
We offer personalized development programs, industry‑leading training, certification assistance, mentorship and coaching, and support from leadership at all levels.
Great Culture:
We foster an inclusive culture rooted in integrity, a bias for action, and a winning mindset. Our teams celebrate diverse perspectives and are led by supportive leaders.
Great Rewards:
We provide a comprehensive total rewards program, competitive compensation, 401(k) savings plan with a 6% match, performance and recognition incentives, tuition assistance, mental health benefits, fertility and adoption assistance, and flexibility through the GEICO Flex program.
Equal Employment Opportunity The GEICO Companies provide a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate intimidation or harassment, and require cooperation in maintaining an atmosphere free from discrimination and harassment with mutual respect.
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Base Pay Range $109,675.00/yr – $172,200.00/yr
Job Description GEICO is a forward‑thinking insurance company that values innovation and customer experience. We are looking for a seasoned designer to shape the future of conversational interactions across chatbots, IVR, voice assistants, and LLM‑powered interfaces. You will collaborate with product managers, engineers, and fellow designers from concept to execution, ensuring that our conversational experiences are intuitive, effective, and aligned with customer needs. You’ll also create effective prompts and interaction strategies for Generative AI systems, apply human‑centered research methodologies, analyze existing conversation paths, develop and maintain design guidelines, and partner with technical teams to integrate NLP, TTS/STT, machine learning, and LLM capabilities into cross‑channel experiences.
Job Responsibilities
Design and optimize conversational flows, wireframes, and mockups across chatbots, IVR, voice assistants, and LLM‑powered interfaces.
Create effective prompts and interaction strategies for Generative AI systems.
Collaborate with engineering, product, and business teams to deliver intuitive, AI‑enhanced customer experiences.
Apply human‑centered research methodologies to advocate for customer needs and behaviors.
Analyze existing conversation paths to identify opportunities for improvement and AI‑driven expansion.
Develop and maintain design guidelines and best practices for conversational and generative interfaces.
Partner with technical teams to integrate NLP, TTS/STT, machine learning, and LLM capabilities into cross‑channel experiences.
Scope design requests, estimate effort, and adapt quickly to changing priorities in a fast‑paced team environment.
Basic Qualifications
5+ years of experience in conversational design, including voice and chat interfaces.
Proven application of NLP and conversation design principles in customer‑facing experiences.
Strong analytical skills in evaluating conversational flows and user feedback.
Preferred Qualifications
Hands‑on experience with prompt engineering, LLMs, and RAG systems.
Familiarity with Generative AI platforms and their integration into customer journeys.
Experience designing for cross‑channel experiences (chat, voice, mobile, web).
Proficiency with tools such as Figma, Voiceflow, Amazon Lex, and other conversational platforms.
Effective communication and storytelling skills to convey design rationale and user impact.
Understanding of content strategy, design systems, and UX research methodologies.
Annual Salary The above annual salary range is a general guideline. Multiple factors such as scope and responsibilities of the role, the selected candidate’s work experience, education, and local market considerations influence the final offer.
GEICO Pledge Great Company:
At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most, and we constantly evolve to stay ahead of their needs.
Great Careers:
We offer personalized development programs, industry‑leading training, certification assistance, mentorship and coaching, and support from leadership at all levels.
Great Culture:
We foster an inclusive culture rooted in integrity, a bias for action, and a winning mindset. Our teams celebrate diverse perspectives and are led by supportive leaders.
Great Rewards:
We provide a comprehensive total rewards program, competitive compensation, 401(k) savings plan with a 6% match, performance and recognition incentives, tuition assistance, mental health benefits, fertility and adoption assistance, and flexibility through the GEICO Flex program.
Equal Employment Opportunity The GEICO Companies provide a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate intimidation or harassment, and require cooperation in maintaining an atmosphere free from discrimination and harassment with mutual respect.
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