WedgeHR
About WedgeHR
WedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen. We’re creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions. Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.
Role Overview The Growth Marketing Lead will be the driving force behind how WedgeHR tells its story, attracts customers, and converts interest into revenue. This role combines creative storytelling with analytical growth thinking - ideal for someone who can move between strategy and execution fluidly.
Team:
Marketing
Reports to:
COO
Location:
Grand Rapids, MI
Travel:
Quarterly travel required
Core Responsibilities Go-to-Market Strategy & Campaigns
Develop and execute WedgeHR’s GTM and demand generation strategy focused on increasing market awareness and generating MQLs
Identify and prioritize high-impact channels (organic, paid, partner, and social) for testing and scaling
Partner with internal stakeholders to align messaging, ICPs, and lead quality
Content & Brand Storytelling
Own the content calendar across website, blog, email, and social — telling stories that resonate with HR leaders, franchise owners, and hiring teams
Write or edit website copy, newsletters, one-pagers, and campaign assets
Maintain a consistent brand voice and tone that reflects WedgeHR’s brand messaging standards
Website, SEO, and Conversion Optimization
Own the website experience - guiding visitors to MQLs and signups
Optimize SEO through content structure, backlinks, and analytics insights
Report on traffic, conversion, and engagement metrics monthly
Email & CRM Automation
Manage HubSpot marketing workflows, newsletters, and nurture sequences
Build automated email campaigns and lead scoring systems to move prospects down the funnel
Data & Growth Analytics
Track performance metrics: traffic, MQLs, signups, CAC, and ROI
Build dashboards that show the impact of marketing efforts in real time
Use data to identify growth opportunities and optimize spend
Ideal Background
5–7 years of marketing experience in a SaaS or HR Tech startup
Proven success as a one-person marketing team or early-stage builder
Comfortable with HubSpot, Ads Platforms, and analytics tools
Exceptional writing and storytelling skills
Hands‑on, resourceful, and thrives in ambiguity
Why You’ll Love Working Here
A clear mission - helping people get hired faster and with more humanity
A small, fast‑moving team where your ideas directly shape the company’s growth
The opportunity to build the foundation of marketing at a company beginning to scale
Competitive compensation, flexibility, and meaningful work with a team that cares
#J-18808-Ljbffr
Role Overview The Growth Marketing Lead will be the driving force behind how WedgeHR tells its story, attracts customers, and converts interest into revenue. This role combines creative storytelling with analytical growth thinking - ideal for someone who can move between strategy and execution fluidly.
Team:
Marketing
Reports to:
COO
Location:
Grand Rapids, MI
Travel:
Quarterly travel required
Core Responsibilities Go-to-Market Strategy & Campaigns
Develop and execute WedgeHR’s GTM and demand generation strategy focused on increasing market awareness and generating MQLs
Identify and prioritize high-impact channels (organic, paid, partner, and social) for testing and scaling
Partner with internal stakeholders to align messaging, ICPs, and lead quality
Content & Brand Storytelling
Own the content calendar across website, blog, email, and social — telling stories that resonate with HR leaders, franchise owners, and hiring teams
Write or edit website copy, newsletters, one-pagers, and campaign assets
Maintain a consistent brand voice and tone that reflects WedgeHR’s brand messaging standards
Website, SEO, and Conversion Optimization
Own the website experience - guiding visitors to MQLs and signups
Optimize SEO through content structure, backlinks, and analytics insights
Report on traffic, conversion, and engagement metrics monthly
Email & CRM Automation
Manage HubSpot marketing workflows, newsletters, and nurture sequences
Build automated email campaigns and lead scoring systems to move prospects down the funnel
Data & Growth Analytics
Track performance metrics: traffic, MQLs, signups, CAC, and ROI
Build dashboards that show the impact of marketing efforts in real time
Use data to identify growth opportunities and optimize spend
Ideal Background
5–7 years of marketing experience in a SaaS or HR Tech startup
Proven success as a one-person marketing team or early-stage builder
Comfortable with HubSpot, Ads Platforms, and analytics tools
Exceptional writing and storytelling skills
Hands‑on, resourceful, and thrives in ambiguity
Why You’ll Love Working Here
A clear mission - helping people get hired faster and with more humanity
A small, fast‑moving team where your ideas directly shape the company’s growth
The opportunity to build the foundation of marketing at a company beginning to scale
Competitive compensation, flexibility, and meaningful work with a team that cares
#J-18808-Ljbffr