AAA Auto Club Enterprises
Digital Marketing Manager
AAA Auto Club Enterprises, Costa Mesa, California, United States, 92626
Role Overview
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Digital Marketing Manager
role at
AAA Auto Club Enterprises . The Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels—SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc.—to attract, engage, and acquire customers.
Responsibilities
Develop, implement, and evaluate programmatic advertising, search engine marketing, paid social media advertising, broadcast TV and Direct Mail to increase brand awareness, generate leads, and sales.
Oversee budget development and monitoring; evaluate and recommend programs to increase the profitability of the online channel.
Analyze results of projects and campaigns, making recommendations to optimize and improve performance.
Work closely with internal departments—including product management, sales, research, big data, IT, ebiz—and outside advertising agencies and vendors to execute programs.
Recommend marketing programs and provide creative and strategic direction to agencies, and participate in cross‑functional project teams.
Investigate emerging interactive media and provide recommendations for potential projects; identify opportunities for new, innovative programs and interface with executive management to champion new ideas.
Ensure design and content meet brand and legal standards, adhere to best practice usability, perform regular competitive analyses, report findings, and recommend digital marketing innovations.
Support the Head of Acquisition Marketing in planning and strategy development.
Makes daily decisions that impact marketing strategies, priorities and budgets, reporting into the Group Manager of Acquisition Marketing.
Qualifications
Bachelor’s degree in Marketing (preferred).
10+ years of digital marketing experience (required).
3–5 years of management/supervisory experience (preferred).
Excellent communication, interpersonal and leadership skills.
Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, etc.).
Ability to perform competitive analysis and develop strategic plans.
Experience managing outside vendor and agency relationships.
Self‑starter with strong time‑management and prioritization skills to handle multiple projects and campaigns.
Strong knowledge of best practices in display advertising and search engine marketing.
Salary $156,500.00 – $208,100.00
Benefits
Health coverage for medical, dental, vision.
401(k) saving plan with company match and pension.
Tuition assistance.
PTO for community volunteer programs.
Wellness program.
Employee discounts.
EEO Statement AAA is an Equal Opportunity Employer. The Automobile Club of Southern California will consider employment for all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).
Location Santa Ana, CA
Additional Information
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Insurance
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Digital Marketing Manager
role at
AAA Auto Club Enterprises . The Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels—SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc.—to attract, engage, and acquire customers.
Responsibilities
Develop, implement, and evaluate programmatic advertising, search engine marketing, paid social media advertising, broadcast TV and Direct Mail to increase brand awareness, generate leads, and sales.
Oversee budget development and monitoring; evaluate and recommend programs to increase the profitability of the online channel.
Analyze results of projects and campaigns, making recommendations to optimize and improve performance.
Work closely with internal departments—including product management, sales, research, big data, IT, ebiz—and outside advertising agencies and vendors to execute programs.
Recommend marketing programs and provide creative and strategic direction to agencies, and participate in cross‑functional project teams.
Investigate emerging interactive media and provide recommendations for potential projects; identify opportunities for new, innovative programs and interface with executive management to champion new ideas.
Ensure design and content meet brand and legal standards, adhere to best practice usability, perform regular competitive analyses, report findings, and recommend digital marketing innovations.
Support the Head of Acquisition Marketing in planning and strategy development.
Makes daily decisions that impact marketing strategies, priorities and budgets, reporting into the Group Manager of Acquisition Marketing.
Qualifications
Bachelor’s degree in Marketing (preferred).
10+ years of digital marketing experience (required).
3–5 years of management/supervisory experience (preferred).
Excellent communication, interpersonal and leadership skills.
Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, etc.).
Ability to perform competitive analysis and develop strategic plans.
Experience managing outside vendor and agency relationships.
Self‑starter with strong time‑management and prioritization skills to handle multiple projects and campaigns.
Strong knowledge of best practices in display advertising and search engine marketing.
Salary $156,500.00 – $208,100.00
Benefits
Health coverage for medical, dental, vision.
401(k) saving plan with company match and pension.
Tuition assistance.
PTO for community volunteer programs.
Wellness program.
Employee discounts.
EEO Statement AAA is an Equal Opportunity Employer. The Automobile Club of Southern California will consider employment for all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).
Location Santa Ana, CA
Additional Information
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Insurance
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