IDEAL INDUSTRIES, INC
Digital Marketing Specialist
ANDERSON POWER PRODUCTS®, a wholly owned subsidiary of IDEAL INDUSTRIES, INC., is an industry leader in the design and manufacture of electrical power connectors. Anderson Power Partners with leading edge companies to create innovative connector designs that leverage contact technology and high power expertise to provide superior value to the power electronics industry. Applications include leading edge technology and next generation power requirements in industries such as alternate energy (wind, solar, fuel cell), datacenter and server power supply design, electrical distribution, electric vehicles, LED lighting, and battery charging.
This role offers a competitive base pay range of
$66,231.00/yr - $89,081.00/yr , with incentive pay available. Salary will be based on skills, experience and location.
As Anderson Power’s Digital Marketing Specialist, you will help set up and run our digital marketing tools and campaigns. Your focus will be on ensuring our systems work well together, tracking performance, and finding ways to improve it. You’ll analyse digital performance, launch paid campaigns, and explore new growth opportunities. You will collaborate with our internal agency to develop ideas and ensure effective execution, leading to successful business outcomes through the use of the digital stack.
Responsibilities
Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that drive measurable growth and achieve strong ROI.
Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting.
Deliver actionable insights to the business, enabling data‑driven decisions that enhance marketing effectiveness.
Collaborate with distributors on joint marketing initiatives that drive sales and strengthen market presence.
Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact.
Foster strong cross‑functional partnerships and provide clear, data‑driven insights that align marketing efforts with business priorities and support strategic decision‑making.
Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation.
Requirements
Bachelor's degree in marketing or communication.
Strong understanding of digital platforms (e.g., CRM, CMS, automation tools, analytics platforms).
Experience planning, launching and optimizing paid digital campaigns.
Strong organizational skills and ability to manage multiple deliverables simultaneously.
Solid understanding of SEO and SEM strategies.
Experience in B2B product marketing, ideally in a technical or industrial sector.
Familiarity with AI tools for marketing optimization.
Coding skills (e.g., HTML/CSS, JavaScript, Python).
Account based marketing (ABM) experience is a plus.
Exposure to international markets and experience adapting campaigns for global audiences.
Experience with customer journey mapping and full‑funnel marketing.
Benefits
Medical, Dental & Vision Insurance
Education Reimbursement
Wellness Programs
401k with Company Match
Cash Balance Pension Plan
Paid Time Off
Vacation
Personal Days
Volunteer Time
Holidays
Parental Leave
IDEAL INDUSTRIES, INC. is proud to be named one of America’s Top 100 Most Loved Workplaces by the Wall Street Journal and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
To learn more about us, visit
www.andersonpower.com
or
www.idealindustries.com .
#J-18808-Ljbffr
This role offers a competitive base pay range of
$66,231.00/yr - $89,081.00/yr , with incentive pay available. Salary will be based on skills, experience and location.
As Anderson Power’s Digital Marketing Specialist, you will help set up and run our digital marketing tools and campaigns. Your focus will be on ensuring our systems work well together, tracking performance, and finding ways to improve it. You’ll analyse digital performance, launch paid campaigns, and explore new growth opportunities. You will collaborate with our internal agency to develop ideas and ensure effective execution, leading to successful business outcomes through the use of the digital stack.
Responsibilities
Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that drive measurable growth and achieve strong ROI.
Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting.
Deliver actionable insights to the business, enabling data‑driven decisions that enhance marketing effectiveness.
Collaborate with distributors on joint marketing initiatives that drive sales and strengthen market presence.
Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact.
Foster strong cross‑functional partnerships and provide clear, data‑driven insights that align marketing efforts with business priorities and support strategic decision‑making.
Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation.
Requirements
Bachelor's degree in marketing or communication.
Strong understanding of digital platforms (e.g., CRM, CMS, automation tools, analytics platforms).
Experience planning, launching and optimizing paid digital campaigns.
Strong organizational skills and ability to manage multiple deliverables simultaneously.
Solid understanding of SEO and SEM strategies.
Experience in B2B product marketing, ideally in a technical or industrial sector.
Familiarity with AI tools for marketing optimization.
Coding skills (e.g., HTML/CSS, JavaScript, Python).
Account based marketing (ABM) experience is a plus.
Exposure to international markets and experience adapting campaigns for global audiences.
Experience with customer journey mapping and full‑funnel marketing.
Benefits
Medical, Dental & Vision Insurance
Education Reimbursement
Wellness Programs
401k with Company Match
Cash Balance Pension Plan
Paid Time Off
Vacation
Personal Days
Volunteer Time
Holidays
Parental Leave
IDEAL INDUSTRIES, INC. is proud to be named one of America’s Top 100 Most Loved Workplaces by the Wall Street Journal and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
To learn more about us, visit
www.andersonpower.com
or
www.idealindustries.com .
#J-18808-Ljbffr