CoreWeave
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Product Marketing, Open Source Software
role at
CoreWeave .
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at
www.coreweave.com .
About the Role This role will be responsible for defining and amplifying the value proposition, positioning, messaging, and go‑to‑market strategy for CoreWeave’s expanding platform. As CoreWeave evolves beyond GPU infrastructure into the leading cloud for AI—spanning generative AI, agentic systems, and open source innovation—you will shape how we engage developers, enterprises, and the open source community. A particular focus will be on CoreWeave’s Kubernetes‑native architecture and its role in enabling developers to run, scale, and optimize open source frameworks and AI workloads seamlessly in the cloud. You’ll work across marketing, sales, product, and engineering to translate customer and community insights into narratives that resonate, from enterprise decision makers to open source contributors. This role blends storytelling with strategy: demonstrating how CoreWeave accelerates AI innovation, empowers open ecosystems, and delivers measurable ROI for AI workloads.
Key Responsibilities Positioning and Messaging
Define and evolve CoreWeave's product positioning in the AI infrastructure market
Develop compelling value propositions for different customer segments (AI labs, enterprises, startups)
Create differentiated messaging against traditional hyperscalers and AI‑focused competitors
Develop open source vs. enterprise messaging framework for hybrid adoption paths
Lead webinar series, conference presentations, and technical workshops
Build relationships with AI community influencers and technical evangelists
Create technical content that demonstrates CoreWeave's performance advantages
Produce Kubernetes‑focused content including deployment guides and best practices
Customer Proof
Develop case studies showcasing successful AI workload deployments
Create customer reference programs and speaking opportunities
Build ROI calculators and TCO models for enterprise prospects
Support customer success team with adoption and expansion campaigns
Highlight customer success stories that feature open source tool integrations and Kubernetes deployments
Go‑to‑Market Strategy and Execution
Partner with sales teams to develop territory and account‑based marketing strategies
Create sales enablement materials, including pitch decks, demo scripts, and competitive battle cards
Support major product launches (new GPU offerings, platform features, data center expansions)
Develop customer segmentation and ideal customer profile (ICP) frameworks
Execute community‑driven go‑to‑market strategies targeting open source contributors and maintainers
Partnerships, Open Source and Community Strategy
Lead CoreWeave's engagement with Kubernetes, CNCF, and cloud‑native communities
Develop sponsorship and contribution strategies for key open source projects
Organize and participate in community events, meetups, and hackathons
Build developer advocate relationships and community champion programs
Create and maintain CoreWeave's presence in developer forums, GitHub, and technical communities
Support open source project contributions that showcase CoreWeave's capabilities
Build relationships with AI researchers, practitioners, and industry analysts
Contribute to open source communities and technical forums
Lead thought leadership initiatives around AI infrastructure best practices
Actively participate in KubeCon, CNCF events, and cloud‑native community gatherings
Speak at open source conferences and contribute to technical publications
Build and maintenance relationships with Kubernetes SIG leaders and open source maintainers
Represent CoreWeave at AI conferences, technical meetups, and industry events
Create ecosystem positioning around Kubernetes, MLOps, and AI toolchain
Build partnerships with open source project maintainers and foundation organizations
Develop co‑marketing opportunities with complementary open source vendors
Cross‑Functional Collaboration and Communication
Collaborate with product management on feature prioritization and roadmap communication
Work with engineering teams to understand technical capabilities and limitations
Partner with customer success on adoption patterns and expansion opportunities
Support business development on strategic partnerships and integrations
Coordinate with engineering on open source contributions and community feedback integration
Metrics and Measurement
Monitor AI infrastructure market trends and competitive landscape
Analyze customer usage patterns and feature adoption metrics
Track marketing‑influenced pipeline and revenue attributionProvide market feedback to product management for roadmap prioritization
Monitor open source project trends and community adoption patterns
Track community engagement metrics and developer advocacy effectiveness
Who You Are
8+ years in product marketing, technical marketing, or GTM—ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech.
Strong technical foundation with ability to work directly with engineering teams and system architects.
Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
Experience with customer segmentation, profiling, and targeting.
Experience with use case development and solution creation.
Proven track record of successful product launches and scaled cross‑functional marketing programs.
Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences.
Preferred
Academic or business background in AI and machine learning.
Experience in GPU/accelerated compute ecosystems or AI infrastructure markets.
Experience working with open source projects, communities, and developer marketing.
Why CoreWeave?
Be Curious at Your Core
Act Like an Owner
Empower Employees
Deliver Best‑in‑Class Client Experiences
Achieve More Together
Compensation and Benefits The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job‑related knowledge, skills, experience, and market location. In addition to base salary, we offer a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
Benefits include: Medical, dental, and vision insurance (100% paid), company‑paid life insurance, voluntary supplemental life insurance, short and long‑term disability insurance, flexible spending account, health savings account, tuition reimbursement, Employee Stock Purchase Program, mental wellness benefits, family‑forming support, paid parental leave, flexible childcare support, 401(k) with matching, flexible PTO, catered lunch, and a casual work environment.
Work Environment We prioritize a hybrid work environment. Remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration.
Equal Opportunity CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.
Export Control Compliance This position requires access to export‑controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be a U.S. person (citizen, lawful permanent resident, refugee, asylee, or eligible to access the export‑controlled information) or be eligible and reasonably likely to obtain the required export authorization. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Technology, Information and Internet
Location Bellevue, WA (Seattle, WA and other locations applicable)
#J-18808-Ljbffr
Product Marketing, Open Source Software
role at
CoreWeave .
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at
www.coreweave.com .
About the Role This role will be responsible for defining and amplifying the value proposition, positioning, messaging, and go‑to‑market strategy for CoreWeave’s expanding platform. As CoreWeave evolves beyond GPU infrastructure into the leading cloud for AI—spanning generative AI, agentic systems, and open source innovation—you will shape how we engage developers, enterprises, and the open source community. A particular focus will be on CoreWeave’s Kubernetes‑native architecture and its role in enabling developers to run, scale, and optimize open source frameworks and AI workloads seamlessly in the cloud. You’ll work across marketing, sales, product, and engineering to translate customer and community insights into narratives that resonate, from enterprise decision makers to open source contributors. This role blends storytelling with strategy: demonstrating how CoreWeave accelerates AI innovation, empowers open ecosystems, and delivers measurable ROI for AI workloads.
Key Responsibilities Positioning and Messaging
Define and evolve CoreWeave's product positioning in the AI infrastructure market
Develop compelling value propositions for different customer segments (AI labs, enterprises, startups)
Create differentiated messaging against traditional hyperscalers and AI‑focused competitors
Develop open source vs. enterprise messaging framework for hybrid adoption paths
Lead webinar series, conference presentations, and technical workshops
Build relationships with AI community influencers and technical evangelists
Create technical content that demonstrates CoreWeave's performance advantages
Produce Kubernetes‑focused content including deployment guides and best practices
Customer Proof
Develop case studies showcasing successful AI workload deployments
Create customer reference programs and speaking opportunities
Build ROI calculators and TCO models for enterprise prospects
Support customer success team with adoption and expansion campaigns
Highlight customer success stories that feature open source tool integrations and Kubernetes deployments
Go‑to‑Market Strategy and Execution
Partner with sales teams to develop territory and account‑based marketing strategies
Create sales enablement materials, including pitch decks, demo scripts, and competitive battle cards
Support major product launches (new GPU offerings, platform features, data center expansions)
Develop customer segmentation and ideal customer profile (ICP) frameworks
Execute community‑driven go‑to‑market strategies targeting open source contributors and maintainers
Partnerships, Open Source and Community Strategy
Lead CoreWeave's engagement with Kubernetes, CNCF, and cloud‑native communities
Develop sponsorship and contribution strategies for key open source projects
Organize and participate in community events, meetups, and hackathons
Build developer advocate relationships and community champion programs
Create and maintain CoreWeave's presence in developer forums, GitHub, and technical communities
Support open source project contributions that showcase CoreWeave's capabilities
Build relationships with AI researchers, practitioners, and industry analysts
Contribute to open source communities and technical forums
Lead thought leadership initiatives around AI infrastructure best practices
Actively participate in KubeCon, CNCF events, and cloud‑native community gatherings
Speak at open source conferences and contribute to technical publications
Build and maintenance relationships with Kubernetes SIG leaders and open source maintainers
Represent CoreWeave at AI conferences, technical meetups, and industry events
Create ecosystem positioning around Kubernetes, MLOps, and AI toolchain
Build partnerships with open source project maintainers and foundation organizations
Develop co‑marketing opportunities with complementary open source vendors
Cross‑Functional Collaboration and Communication
Collaborate with product management on feature prioritization and roadmap communication
Work with engineering teams to understand technical capabilities and limitations
Partner with customer success on adoption patterns and expansion opportunities
Support business development on strategic partnerships and integrations
Coordinate with engineering on open source contributions and community feedback integration
Metrics and Measurement
Monitor AI infrastructure market trends and competitive landscape
Analyze customer usage patterns and feature adoption metrics
Track marketing‑influenced pipeline and revenue attributionProvide market feedback to product management for roadmap prioritization
Monitor open source project trends and community adoption patterns
Track community engagement metrics and developer advocacy effectiveness
Who You Are
8+ years in product marketing, technical marketing, or GTM—ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech.
Strong technical foundation with ability to work directly with engineering teams and system architects.
Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
Experience with customer segmentation, profiling, and targeting.
Experience with use case development and solution creation.
Proven track record of successful product launches and scaled cross‑functional marketing programs.
Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences.
Preferred
Academic or business background in AI and machine learning.
Experience in GPU/accelerated compute ecosystems or AI infrastructure markets.
Experience working with open source projects, communities, and developer marketing.
Why CoreWeave?
Be Curious at Your Core
Act Like an Owner
Empower Employees
Deliver Best‑in‑Class Client Experiences
Achieve More Together
Compensation and Benefits The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job‑related knowledge, skills, experience, and market location. In addition to base salary, we offer a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
Benefits include: Medical, dental, and vision insurance (100% paid), company‑paid life insurance, voluntary supplemental life insurance, short and long‑term disability insurance, flexible spending account, health savings account, tuition reimbursement, Employee Stock Purchase Program, mental wellness benefits, family‑forming support, paid parental leave, flexible childcare support, 401(k) with matching, flexible PTO, catered lunch, and a casual work environment.
Work Environment We prioritize a hybrid work environment. Remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration.
Equal Opportunity CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.
Export Control Compliance This position requires access to export‑controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be a U.S. person (citizen, lawful permanent resident, refugee, asylee, or eligible to access the export‑controlled information) or be eligible and reasonably likely to obtain the required export authorization. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Technology, Information and Internet
Location Bellevue, WA (Seattle, WA and other locations applicable)
#J-18808-Ljbffr