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Blue Nile

Social Media & Influencer Marketing Coordinator - Blue Nile & James Allen

Blue Nile, New York, New York, us, 10261

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Base pay range $65,000.00/yr - $70,000.00/yr

We're looking for a motivated and creative Social Media & Influencer Marketing Coordinator to support our growing marketing team. In this role, you'll manage day‑to‑day social media activities, assist with influencer campaigns, and support content production for our brand. You'll gain hands‑on experience in content creation, community management, and influencer relations while contributing to exciting brand campaigns across multiple platforms.

Key Responsibilities Social Media Support

Assist in planning, scheduling, and publishing social media content across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.)

Help brainstorm creative content ideas that align with current trends and brand campaigns

Support content creation, including organizing shoots, booking shoot locations, capturing behind‑the‑scenes content, and coordinating with photographers

Manage product for social shoots – track inventory, organize pulls, and ensure products are ready for content and influencer gifting

Monitor and engage with our online community by responding to comments and messages in a timely, brand‑appropriate way

Influencer Marketing

Assist in identifying and researching potential influencers and creators that align with the brand

Support influencer outreach, gifting, and campaign coordination (briefs, tracking posts, collecting performance metrics)

Help maintain the influencer database and track key details like rates, deliverables, and content links

Assist with influencer and content budget management, including tracking spending, updating budget sheets, ensuring costs stay within plan, and flagging overages or efficiencies

Analytics & Reporting

Help gather and organize performance data for social media and influencer campaigns

Support the creation of weekly and monthly performance reports to share key learnings and recommendations

Keep an eye on social trends, viral moments, and competitor activity to share inspiration with the team

Requirements Required:

0-2 years of experience in social media, marketing, communications, or related field (internships count!)

Strong understanding of social platforms, trends, and creators (especially TikTok, Instagram, and YouTube)

Excellent writing and communication skills with attention to detail

Highly organized and able to manage multiple tasks and deadlines

Comfortable working in a fast‑paced, creative environment and eager to learn

Preferred:

Experience using social scheduling or analytics tools (e.g., Later, Sprout, Hootsuite, Planoly, or Meta Business Suite)

Basic photo/video editing skills (e.g., Canva, CapCut, Adobe Premiere, Photoshop)

Familiarity with influencer platforms or CRMs (e.g., AspireIQ, GRIN, Upfluence)

Soft Skills & Competencies

Passionate about social media, trends, and digital culture

Team player with a collaborative, can‑do attitude

Strong organizational and time management skills

Detail‑oriented, proactive, and curious

Eager to grow and develop within a fast‑moving marketing team

Success Metrics

Consistent, on‑time execution of social and influencer deliverables

Strong engagement and follower growth across platforms

Positive relationships with creators and internal teams

Organized product and campaign tracking systems

Demonstrated growth in content and campaign performance

Benefits

Paid time off

Medical, Dental, Vision and Prescription Insurance

401(k) Retirement Plan with company match

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Annual base pay: $65,000 - $70,000. Final pay rate shall be determined and is based on experience and qualifications.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Seniority level Associate

Employment type Full‑time

Job function Marketing

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