Texas Parks and Wildlife Department
TPWD - Marketing Specialist IV (Digital Marketing Specialist)
Texas Parks and Wildlife Department, Austin, Texas, us, 78716
TPWD - Marketing Specialist IV (Digital Marketing Specialist)
TPWD MISSION
To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.
BENEFITS Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.
PHYSICAL WORK ADDRESS Marketing, TPWD HQ, 4200 Smith School Road, Austin, Texas, 78744
HIRING CONTACT Jorge Amador, (512) 389-8115 / Email: jorge.amador@tpwd.texas.gov
GENERAL DESCRIPTION Under the direction of the Marketing Manager, this position performs advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. Digital Marketing Specialist oversees and manages the Department's digital communications programs to ensure TPWD delivers relevant and timely email and text content to more than 3 million agency customers and constituents. This position is responsible for developing, implementing and tracking the effectiveness of email, text and social media marketing campaigns that drive revenue and increase awareness of agency programs, sites, products and initiatives. This position manages the Department's email services and CRM contract. This position will work with department content creators to adapt existing content for email and/or text content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include maintaining a master email, text and paid social media campaign calendar; providing training and ongoing guidance to agency and "email topic administrators"; and fulfilling sponsorship/advertising email deliverables. This position also provides guidance to department transactional systems that use email, text and/or paid social media to ensure consistency and best practices. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.
MINIMUM QUALIFICATIONS
Education: Graduation from an accredited college or university with a bachelor's degree in Marketing, Advertising, Communications or a closely related field.
Experience: 3 years of experience in email and/or digital marketing field. Note: Experience may have occurred concurrently and include internships.
Licensure: Must possess or be able to obtain, within 30 days of employment, a valid Class and#8220;Cand#8221; Texas driverand#8217;s license.
PREFERRED QUALIFICATIONS
Experience: 5 years of experience in marketing, with a minimum of 3 years in email and digital marketing.
Experience developing and tracking results from revenue-generating email marketing efforts.
Experience in copywriting for marketing.
Experience managing an email and/or CRM services provider contract.
Experience in project management.
Experience writing, building and sending marketing emails.
Experience in paid and unpaid social media.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of digital marketing system operations, best practices and strategies.
Knowledge of developing email marketing test plans.
Knowledge of the principles and practices of marketing.
Knowledge of developing sponsorship proposals.
Knowledge of State of Texas purchasing policies and procedures.
Skill in developing revenue-generating digital marketing campaigns.
Skill in one or more email communications systems.
Skill in effective verbal and written communication.
Skill in UI/UX email design for marketing purposes.
Skill in working with creative and web teams to develop marketing materials, graphics and campaign
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Government Administration
Salary $90,400.00 - $176,200.00
Location Austin, TX
#J-18808-Ljbffr
BENEFITS Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.
PHYSICAL WORK ADDRESS Marketing, TPWD HQ, 4200 Smith School Road, Austin, Texas, 78744
HIRING CONTACT Jorge Amador, (512) 389-8115 / Email: jorge.amador@tpwd.texas.gov
GENERAL DESCRIPTION Under the direction of the Marketing Manager, this position performs advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. Digital Marketing Specialist oversees and manages the Department's digital communications programs to ensure TPWD delivers relevant and timely email and text content to more than 3 million agency customers and constituents. This position is responsible for developing, implementing and tracking the effectiveness of email, text and social media marketing campaigns that drive revenue and increase awareness of agency programs, sites, products and initiatives. This position manages the Department's email services and CRM contract. This position will work with department content creators to adapt existing content for email and/or text content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include maintaining a master email, text and paid social media campaign calendar; providing training and ongoing guidance to agency and "email topic administrators"; and fulfilling sponsorship/advertising email deliverables. This position also provides guidance to department transactional systems that use email, text and/or paid social media to ensure consistency and best practices. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.
MINIMUM QUALIFICATIONS
Education: Graduation from an accredited college or university with a bachelor's degree in Marketing, Advertising, Communications or a closely related field.
Experience: 3 years of experience in email and/or digital marketing field. Note: Experience may have occurred concurrently and include internships.
Licensure: Must possess or be able to obtain, within 30 days of employment, a valid Class and#8220;Cand#8221; Texas driverand#8217;s license.
PREFERRED QUALIFICATIONS
Experience: 5 years of experience in marketing, with a minimum of 3 years in email and digital marketing.
Experience developing and tracking results from revenue-generating email marketing efforts.
Experience in copywriting for marketing.
Experience managing an email and/or CRM services provider contract.
Experience in project management.
Experience writing, building and sending marketing emails.
Experience in paid and unpaid social media.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of digital marketing system operations, best practices and strategies.
Knowledge of developing email marketing test plans.
Knowledge of the principles and practices of marketing.
Knowledge of developing sponsorship proposals.
Knowledge of State of Texas purchasing policies and procedures.
Skill in developing revenue-generating digital marketing campaigns.
Skill in one or more email communications systems.
Skill in effective verbal and written communication.
Skill in UI/UX email design for marketing purposes.
Skill in working with creative and web teams to develop marketing materials, graphics and campaign
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Government Administration
Salary $90,400.00 - $176,200.00
Location Austin, TX
#J-18808-Ljbffr