Channel | Your Partner in Funding
Marketing Specialist
Channel | Your Partner in Funding, Mount Laurel, New Jersey, United States
Channel is a leading provider of equipment finance and working capital funding solutions for small businesses. Utilizing customized technology and business processes, a strong balance sheet, and risk analytics, Channel provides single‑source financing that supports third‑party originators and their customers who have business growth opportunities and a need for capital.
Established in 2009, Channel is one of the few full‑service independent lenders offering a single source for equipment finance and working capital solutions for small and midsize business customers. The company is headquartered in Minnetonka, MN, with additional offices in Atlanta, GA, Des Moines, IA, Mount Laurel, NJ, and Marshall, MN. We are proud to be consistently rated a Top Workplace and recognized on Inc’s 500/5000 Fastest Growing Companies list for 13 consecutive years.
The Marketing Specialist supports the execution of marketing initiatives and brand strategy across multiple mediums. This role is hands‑on and detail‑oriented, assisting with the coordination and delivery of campaigns, content, and events, both internal and external, that enhance our brand presence and engage our audiences. Responsibilities include executing automated email campaigns, updating website and landing pages, writing and formatting marketing collateral (such as flyers, presentations, mailers, program packets), social media, public relations materials, events/conferences, menu marketing support, detailed reporting, and more. The Marketing Specialist responsibilities also include all aspects of project management: timelines and deadlines, RACI management, budget monitoring, cross‑functional progress reporting, post‑program performance review, and more.
The successful candidate will work directly with internal teams, including senior leadership, sales, creative services, and technology, as well as external Partners and Dealers, to build essential marketing management and critical thinking skills. The ideal candidate is organized, proactive, self‑motivated, and eager to learn.
Key Tasks
Create operational process reviews and in‑house communication as needed
Coordinate and execute marketing campaign plans and creative concepts alongside cross‑functional partners, helping bring ideas to life through organized timelines and consistent brand application
Analyze market data, competitor activities, and campaign performance to identify insights, inform decisions, and conceptualize effective strategies to achieve financial and sales targets
Create and execute online and offline marketing tactics and content (with a concentration on email, digital ads, microsite/landing pages, and online forms) that support driving qualified leads and responses for both Dealers and Customers (Direct Borrowers)
Use of persuasive writing skills to attract and engage customers
Coordinate social content strategy and manage implementation; additional responsibilities for ongoing reporting on engagement and performance metrics that inform strategic optimizations (i.e., LinkedIn or other B2B platforms)
Support work to define audience targets and reach methods within CRM systems and execute ongoing campaigns
Collaborate with Sales to ensure all marketing material is up to date, accurate, and consistent across channels
Create co‑branded marketing collateral for Dealer relationships and a uniform onboarding experience for new accounts
Design marketing materials and visual assets using graphic design software (i.e., InDesign, etc.), including automation software and service integrations (i.e., Marketo, etc.)
Engage Dealers and Customers on occasion for research, testimonials, sales promotions, and education purposes
Drive execution of the brand’s online reputation, including third‑party review sites, and manage all public relations activities to enhance the company image
Collaborate with trade show partners and Dealers to develop high‑impact visual and written content and promotions for events or conferences.
Support Dealers with marketing operations, microsite implementation, webinars, presentations, education, etc.
Develop a detailed project plan to monitor and track progress, timelines for pending tasks, and project goals as set by Marketing leadership
Assist in defining project scope and objectives, involving all relevant stakeholders to ensure accuracy and feasibility
Draft copies, open briefs, manage project queue, and coordinate the creation of marketing materials
Handle various administrative marketing duties, including association registrations, trade show requirements, and corporate sponsorship commitments as set by Marketing leadership
Track campaign and promotion performance, prepare performance reports, and support the analysis process
Document and summarize next steps for marketing‑led meetings
Independently identify process needs and create work stream efficiencies
Maintain an immersive learning approach, seeking to know and understand industry and Dealer motivations, communication & competitive trends, and emerging technology
Oversee marketing project/budget trackers and day‑to‑day needs
Collaborate with Senior Sales Operations Director to customize rates and tech tools for Dealer branding
Responsible for internal marketing platforms including updates to Tru Digital monitors and SharePoint marketing materials
Oversee and execute the distribution of Dealer welcome kits and loyalty gifts
Minimum Skills & Specifications
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Ability to thrive in a fast‑paced environment and prioritize workload to meet deadlines, with minimal supervision
Adaptable and able to pivot direction or timelines, often with short notice
Resourceful and able to assist and collaborate effectively and efficiently with team members
Demonstrates effective problem‑solving ability and motivation to learn and grow
Professional demeanor; ability to effectively communicate across all levels of an organization
Excessively detail‑oriented with excellent follow‑up and communication skills, verbal and written
Preferred Skills & Specifications
Experience in design, copywriting, and/or proofreading
Experience with Salesforce CRM, Marketo, or Marketing Cloud is a plus
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) is a plus
Project management skills required; experience using project management tools is a plus
Education & Qualifications
Education: Bachelor’s degree in advertising, marketing, or related field
Experience: 1‑3 years of Marketing or related experience
Equal Opportunity Employer Channel Partners is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, national origin, disability, veteran status, marital status, family status or any other basis prohibited by law. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Seniority level Associate
Employment type Full‑time
Job function Marketing
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Established in 2009, Channel is one of the few full‑service independent lenders offering a single source for equipment finance and working capital solutions for small and midsize business customers. The company is headquartered in Minnetonka, MN, with additional offices in Atlanta, GA, Des Moines, IA, Mount Laurel, NJ, and Marshall, MN. We are proud to be consistently rated a Top Workplace and recognized on Inc’s 500/5000 Fastest Growing Companies list for 13 consecutive years.
The Marketing Specialist supports the execution of marketing initiatives and brand strategy across multiple mediums. This role is hands‑on and detail‑oriented, assisting with the coordination and delivery of campaigns, content, and events, both internal and external, that enhance our brand presence and engage our audiences. Responsibilities include executing automated email campaigns, updating website and landing pages, writing and formatting marketing collateral (such as flyers, presentations, mailers, program packets), social media, public relations materials, events/conferences, menu marketing support, detailed reporting, and more. The Marketing Specialist responsibilities also include all aspects of project management: timelines and deadlines, RACI management, budget monitoring, cross‑functional progress reporting, post‑program performance review, and more.
The successful candidate will work directly with internal teams, including senior leadership, sales, creative services, and technology, as well as external Partners and Dealers, to build essential marketing management and critical thinking skills. The ideal candidate is organized, proactive, self‑motivated, and eager to learn.
Key Tasks
Create operational process reviews and in‑house communication as needed
Coordinate and execute marketing campaign plans and creative concepts alongside cross‑functional partners, helping bring ideas to life through organized timelines and consistent brand application
Analyze market data, competitor activities, and campaign performance to identify insights, inform decisions, and conceptualize effective strategies to achieve financial and sales targets
Create and execute online and offline marketing tactics and content (with a concentration on email, digital ads, microsite/landing pages, and online forms) that support driving qualified leads and responses for both Dealers and Customers (Direct Borrowers)
Use of persuasive writing skills to attract and engage customers
Coordinate social content strategy and manage implementation; additional responsibilities for ongoing reporting on engagement and performance metrics that inform strategic optimizations (i.e., LinkedIn or other B2B platforms)
Support work to define audience targets and reach methods within CRM systems and execute ongoing campaigns
Collaborate with Sales to ensure all marketing material is up to date, accurate, and consistent across channels
Create co‑branded marketing collateral for Dealer relationships and a uniform onboarding experience for new accounts
Design marketing materials and visual assets using graphic design software (i.e., InDesign, etc.), including automation software and service integrations (i.e., Marketo, etc.)
Engage Dealers and Customers on occasion for research, testimonials, sales promotions, and education purposes
Drive execution of the brand’s online reputation, including third‑party review sites, and manage all public relations activities to enhance the company image
Collaborate with trade show partners and Dealers to develop high‑impact visual and written content and promotions for events or conferences.
Support Dealers with marketing operations, microsite implementation, webinars, presentations, education, etc.
Develop a detailed project plan to monitor and track progress, timelines for pending tasks, and project goals as set by Marketing leadership
Assist in defining project scope and objectives, involving all relevant stakeholders to ensure accuracy and feasibility
Draft copies, open briefs, manage project queue, and coordinate the creation of marketing materials
Handle various administrative marketing duties, including association registrations, trade show requirements, and corporate sponsorship commitments as set by Marketing leadership
Track campaign and promotion performance, prepare performance reports, and support the analysis process
Document and summarize next steps for marketing‑led meetings
Independently identify process needs and create work stream efficiencies
Maintain an immersive learning approach, seeking to know and understand industry and Dealer motivations, communication & competitive trends, and emerging technology
Oversee marketing project/budget trackers and day‑to‑day needs
Collaborate with Senior Sales Operations Director to customize rates and tech tools for Dealer branding
Responsible for internal marketing platforms including updates to Tru Digital monitors and SharePoint marketing materials
Oversee and execute the distribution of Dealer welcome kits and loyalty gifts
Minimum Skills & Specifications
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Ability to thrive in a fast‑paced environment and prioritize workload to meet deadlines, with minimal supervision
Adaptable and able to pivot direction or timelines, often with short notice
Resourceful and able to assist and collaborate effectively and efficiently with team members
Demonstrates effective problem‑solving ability and motivation to learn and grow
Professional demeanor; ability to effectively communicate across all levels of an organization
Excessively detail‑oriented with excellent follow‑up and communication skills, verbal and written
Preferred Skills & Specifications
Experience in design, copywriting, and/or proofreading
Experience with Salesforce CRM, Marketo, or Marketing Cloud is a plus
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) is a plus
Project management skills required; experience using project management tools is a plus
Education & Qualifications
Education: Bachelor’s degree in advertising, marketing, or related field
Experience: 1‑3 years of Marketing or related experience
Equal Opportunity Employer Channel Partners is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, national origin, disability, veteran status, marital status, family status or any other basis prohibited by law. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Seniority level Associate
Employment type Full‑time
Job function Marketing
#J-18808-Ljbffr