Highwoods Properties
Division Marketing Specialist
Highwoods Properties, Raleigh, North Carolina, United States, 27601
Description
We are seeking an experienced marketing professional to champion the division marketing programs and initiatives, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards for its 6+ million square foot full-service Raleigh office building portfolio.
Marketing Strategy & Execution:
Coordinate and implement overall marketing initiatives for the division
Prepare the annual marketing budget and reconcile monthly expenses
Track and report on local marketing program performance and ROI
Identify partnership marketing opportunities and external initiatives to leverage assets
Creative Development & Brand Management:
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Ensure brand consistency across all platforms and materials
Manage promotional item purchases and inventory for gifts and events
Digital Marketing & Online Presence:
Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Update and manage property pages on the company website
Maintain and update CRM and marketing database (Salesforce)
Leasing Support & Sales Enablement:
Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs and prospect tracking
Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours
Track set-up and standards of vacant space presentation
Event Planning & Customer Engagement:
Plan and coordinate broker and office social events
Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed
Collaboration & Cross-Functional Coordination:
Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
Support special projects as needed
EDUCATION/EXPERIENCE
Bachelor's degree in marketing, communications, or a related field
5+ years of proven work experience
Experience managing marketing budgets and tracking ROI
Event planning or corporate event coordination experience is a plus
Proficient in Social Media marketing including LinkedIn, Instagram, etc
Experience working in commercial real estate (a plus but not required)
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required.
The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and/or move up to 10 pounds.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
We are seeking an experienced marketing professional to champion the division marketing programs and initiatives, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards for its 6+ million square foot full-service Raleigh office building portfolio.
Marketing Strategy & Execution:
Coordinate and implement overall marketing initiatives for the division
Prepare the annual marketing budget and reconcile monthly expenses
Track and report on local marketing program performance and ROI
Identify partnership marketing opportunities and external initiatives to leverage assets
Creative Development & Brand Management:
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Ensure brand consistency across all platforms and materials
Manage promotional item purchases and inventory for gifts and events
Digital Marketing & Online Presence:
Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Update and manage property pages on the company website
Maintain and update CRM and marketing database (Salesforce)
Leasing Support & Sales Enablement:
Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs and prospect tracking
Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours
Track set-up and standards of vacant space presentation
Event Planning & Customer Engagement:
Plan and coordinate broker and office social events
Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed
Collaboration & Cross-Functional Coordination:
Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
Support special projects as needed
EDUCATION/EXPERIENCE
Bachelor's degree in marketing, communications, or a related field
5+ years of proven work experience
Experience managing marketing budgets and tracking ROI
Event planning or corporate event coordination experience is a plus
Proficient in Social Media marketing including LinkedIn, Instagram, etc
Experience working in commercial real estate (a plus but not required)
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required.
The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and/or move up to 10 pounds.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.