TikTok
Creator Operations Growth Lead - TikTok LIVE
TikTok, Los Angeles, California, United States, 90079
Creator Operations Growth Lead - TikTok LIVE
Overview
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Responsibilities
As part of the US LIVE Operations Team, the Creator Operations Growth Lead will be responsible for building and leading a team of Creator Operations Growth Managers focused on driving measurable revenue and viewership growth in specific segments of creators based on a combination of content maturity and content verticals.
Own the full funnel of creator growth strategy, from day-to-day growth oriented coaching to scaled education to creator marketing to gamification campaigns.
Collaborate cross-functionally to unlock opportunities that fuel creator success.
Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.
Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
Design and lead innovative creator programs focused on monetization, content quality, and community connection.
Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.
Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.
Qualifications Minimum Qualifications:
Bachelor’s degree with 5+ years of experience in content strategy, creator/community growth, business development, or similar fields.
Proven success in scaling creator performance across multiple content verticals and tiers.
Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs.
Highly organized with strong project management skills and a bias for action.
Preferred Qualifications:
Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
Creative and strategic mindset with a strong foundation in mentorship and coaching.
Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover, and connect. Our global, diverse teams make that possible. We strive to do great things with great people, lead with curiosity and humility, and foster an "Always Day 1" mindset to achieve meaningful breakthroughs.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance, please reach out to us at the provided accommodation request channel.
Job Information Compensation: The base salary range for this position is $125,400 - $235,980 annually, with variation based on location, qualifications, and experience. Additional bonuses/incentives and restricted stock units may apply. Benefits include medical, dental, vision, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. Benefits vary by location.
Equity and total compensation details will be discussed with candidates during the interview process. The Company reserves the right to modify or change these programs at any time, with or without notice.
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Responsibilities
As part of the US LIVE Operations Team, the Creator Operations Growth Lead will be responsible for building and leading a team of Creator Operations Growth Managers focused on driving measurable revenue and viewership growth in specific segments of creators based on a combination of content maturity and content verticals.
Own the full funnel of creator growth strategy, from day-to-day growth oriented coaching to scaled education to creator marketing to gamification campaigns.
Collaborate cross-functionally to unlock opportunities that fuel creator success.
Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.
Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
Design and lead innovative creator programs focused on monetization, content quality, and community connection.
Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.
Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.
Qualifications Minimum Qualifications:
Bachelor’s degree with 5+ years of experience in content strategy, creator/community growth, business development, or similar fields.
Proven success in scaling creator performance across multiple content verticals and tiers.
Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs.
Highly organized with strong project management skills and a bias for action.
Preferred Qualifications:
Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
Creative and strategic mindset with a strong foundation in mentorship and coaching.
Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover, and connect. Our global, diverse teams make that possible. We strive to do great things with great people, lead with curiosity and humility, and foster an "Always Day 1" mindset to achieve meaningful breakthroughs.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance, please reach out to us at the provided accommodation request channel.
Job Information Compensation: The base salary range for this position is $125,400 - $235,980 annually, with variation based on location, qualifications, and experience. Additional bonuses/incentives and restricted stock units may apply. Benefits include medical, dental, vision, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. Benefits vary by location.
Equity and total compensation details will be discussed with candidates during the interview process. The Company reserves the right to modify or change these programs at any time, with or without notice.
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