Indiana Wesleyan University Nursing
Brand & Marketing Operations Manager
Indiana Wesleyan University Nursing, Marion, Indiana, United States, 46953
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Brand & Marketing Operations Manager
role at
Indiana Wesleyan University Nursing .
Summary of Position:
The Brand & Marketing Operations Manager performs a vital role in the brand, marketing, and communications team at IWU. This role will have overall responsibility of the marketing needs of IWU Marion Campus, National & Global, and/or Wesley Seminary operational units. This role will ensure the university brand is represented with a clear, consistent, and effective messaging and design, which ultimately drives IWU enrollment, fund-raising, and student and alumni engagements. They will also serve as an intermediary between clients and the creative and marketing technology departments, providing guidance that ensures client needs are met, and brand standards are upheld. This role will collaborate closely with cross-functional creative and technology team members, university constituents, and external agencies and vendors in order to achieve brand, marketing, and communications objectives.
Duties And Responsibilities
Serves as the primary interface with IWU Marion Campus, National & Global, and/or Wesley Seminary operational units, internal constituents, and external vendors and agencies for developing and updating content related to campaigns, programs, and other marketing materials
Creates and nurtures relationships with IWU Marion Campus, National & Global and/or Wesley Seminary clients by addressing their marketing needs and concerns, assessing project and resource requirements, and managing expectations of clients when scoping and executing deliverables
Creates project plans and timelines that consider what each deliverable requires and what resources may be needed; discussing impact against other priorities in the queue within the Operations team, and with Creative and Web team leads.
Responsible for management of all IWU Marion Campus, National & Global and/or Wesley Seminary marketing projects from intake to delivery using project management software and producing reports/updates on status as needed
Provides support for IWU Marion Campus, National & Global and/or Wesley Seminary clients as needed
Manages outside vendors of marketing and communication services to ensure consistency of messages and identity of the University in all publications, advertising and communications materials
Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives
Assists as needed with coordination of promotional materials, literature, and displays to university field team members attending or representing IWU at conferences and meetings
Qualifications According to Indiana Wesleyan University employment policy all employees must possess a strong commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor's degree in Marketing, Public Relations, Communications, Business, or related field required
Experience
Two or more (2+) years of project management, marketing or communications experience, ideally within higher education
Proficiency in project management software is preferred, but candidates who demonstrate the ability to learn and adapt quickly to new software will also be considered
Demonstrated ability to collaborate successfully with a variety of constituencies
Higher education experience preferred
Required Skills
Ability to handle high-stress, deadline-driven environment
Ability to be a pro‑active self‑starter; operate at a high level of efficiency with moderate direction and supervision
Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives
Ability to work consistently with detailed assignments
Superior communication and grammar skills
Strong organizational ability
Good computer skills with experience in word processing, spreadsheets, and database usage
Knowledge of graphic design principles including familiarity with industry best‑in‑class creative software/tools (e.g., Adobe Creative Suite)
Familiarity with printing process
IWU Kingdom Diversity Statement IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.
LIMITATIONS AND DISCLAIMER As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job‑related instructions and to perform other job‑related duties requested by their supervisor in compliance with Federal and State Laws.
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Brand & Marketing Operations Manager
role at
Indiana Wesleyan University Nursing .
Summary of Position:
The Brand & Marketing Operations Manager performs a vital role in the brand, marketing, and communications team at IWU. This role will have overall responsibility of the marketing needs of IWU Marion Campus, National & Global, and/or Wesley Seminary operational units. This role will ensure the university brand is represented with a clear, consistent, and effective messaging and design, which ultimately drives IWU enrollment, fund-raising, and student and alumni engagements. They will also serve as an intermediary between clients and the creative and marketing technology departments, providing guidance that ensures client needs are met, and brand standards are upheld. This role will collaborate closely with cross-functional creative and technology team members, university constituents, and external agencies and vendors in order to achieve brand, marketing, and communications objectives.
Duties And Responsibilities
Serves as the primary interface with IWU Marion Campus, National & Global, and/or Wesley Seminary operational units, internal constituents, and external vendors and agencies for developing and updating content related to campaigns, programs, and other marketing materials
Creates and nurtures relationships with IWU Marion Campus, National & Global and/or Wesley Seminary clients by addressing their marketing needs and concerns, assessing project and resource requirements, and managing expectations of clients when scoping and executing deliverables
Creates project plans and timelines that consider what each deliverable requires and what resources may be needed; discussing impact against other priorities in the queue within the Operations team, and with Creative and Web team leads.
Responsible for management of all IWU Marion Campus, National & Global and/or Wesley Seminary marketing projects from intake to delivery using project management software and producing reports/updates on status as needed
Provides support for IWU Marion Campus, National & Global and/or Wesley Seminary clients as needed
Manages outside vendors of marketing and communication services to ensure consistency of messages and identity of the University in all publications, advertising and communications materials
Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives
Assists as needed with coordination of promotional materials, literature, and displays to university field team members attending or representing IWU at conferences and meetings
Qualifications According to Indiana Wesleyan University employment policy all employees must possess a strong commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor's degree in Marketing, Public Relations, Communications, Business, or related field required
Experience
Two or more (2+) years of project management, marketing or communications experience, ideally within higher education
Proficiency in project management software is preferred, but candidates who demonstrate the ability to learn and adapt quickly to new software will also be considered
Demonstrated ability to collaborate successfully with a variety of constituencies
Higher education experience preferred
Required Skills
Ability to handle high-stress, deadline-driven environment
Ability to be a pro‑active self‑starter; operate at a high level of efficiency with moderate direction and supervision
Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives
Ability to work consistently with detailed assignments
Superior communication and grammar skills
Strong organizational ability
Good computer skills with experience in word processing, spreadsheets, and database usage
Knowledge of graphic design principles including familiarity with industry best‑in‑class creative software/tools (e.g., Adobe Creative Suite)
Familiarity with printing process
IWU Kingdom Diversity Statement IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.
LIMITATIONS AND DISCLAIMER As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job‑related instructions and to perform other job‑related duties requested by their supervisor in compliance with Federal and State Laws.
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