Sherwin-Williams
Senior Global Marketing Director
Sherwin-Williams, Minneapolis, Minnesota, United States, 55400
This range is provided by Sherwin-Williams. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $153,098.66/yr - $200,482.87/yr
Job Description The Senior Global Marketing Director is responsible for leading the development and execution of global marketing strategies that drive sustainable, profitable growth across key sub-segments within the Coil Coatings Division. This role will shape the strategic direction of the business, align cross-functional global teams, and ensure Sherwin‑Williams maintains and expands its leadership position across all regions (USCA, LATAM, APAC, EMEAI). Key performance indicators include sales growth exceeding market growth rates, margin expansion, and growth in new product sales.
Serving as the leader of the Coil Division’s Marketing group, this position provides strategic partnership across the global Sales, R&D, and Product Management teams within the Coil business.
Responsibilities
Lead the development of global growth strategies for designated sub-segments, ensuring alignment with broader business objectives.
Translate strategic direction into actionable, multi-year growth plans that drive both market position and profitability.
Align and mobilize regional Sales, R&D, and Product Management resources to execute against the growth plan.
Define and manage performance against key operational and financial metrics, including sales growth, margin expansion, and new product contribution.
Drive market share expansion in priority geographies through targeted initiatives.
Attract, develop, and retain top marketing talent; foster a high-performance, collaborative culture.
Ensure execution is delivered within approved budgets and timelines.
Strategic Plan
A robust fact base quantifying key dimensions of the segment.
Identification of leading and lagging economic indicators relevant to the segment.
Quantified assessment of sub-segment attractiveness across all relevant geographies.
Competitive intelligence and benchmarking.
Analysis of market disruptors and accelerators with quantified impact.
Evaluation of Sherwin‑Williams’ probability of success in each sub-segment and geography.
Internal value chain and capability assessment.
Defined business model and channel strategy.
The strategy should also assess opportunities in adjacent markets, emerging technologies, and new geographies, incorporating both organic and inorganic growth pathways.
Strategy Execution / Growth Plan
Execute the strategy to achieve the financial growth plans. This should include:
Driving alignment across internal stakeholders and functions around the segment growth agenda.
Maintaining direct engagement with key customers globally to gather insights and deepen relationships.
Building strategic partnerships with suppliers and co-suppliers to leverage innovation and capabilities.
Representing Sherwin‑Williams in industry associations to reinforce brand leadership and influence.
Supporting Sales in positioning differentiated product offerings aligned with customer needs.
Establishing and nurturing relationships with key industry influencers and brand owners.
Collaborating with the Enterprise Selling team to deliver integrated, cross-divisional value propositions to strategic accounts.
Enabling the sales organization through targeting, lead generation, pricing strategy, sales tools, and collaborative selling.
Demonstrating a strong understanding of sustainability-related customer requirements (e.g., LEED, WELL, HPDs, EPDs, LCAs) and partnering to deliver compliant solutions.
Product Development & Commercialization
Lead the development and communication of a strategic product roadmap, ensuring stakeholder buy‑in across commercial, technical, and operational teams.
Manage project timelines, resources, and deliverables to ensure successful execution of product development initiatives.
Facilitate decision-making by coordinating inputs from marketing, R&D, finance, and supply chain to build strong business cases for new products.
Oversee go‑to‑market planning and execution, ensuring readiness across sales, marketing, and customer support functions.
Collaborate with Product Management to ensure product initiatives are aligned with segment strategies and customer needs.
Communications
External Communications
Identify key external stakeholders and develop tailored message maps to support strategic engagement.
Recommend and support participation in key industry events and media opportunities in collaboration with Marketing Communications.
Drive thought leadership through authored content, speaking engagements, and media interviews.
Engage with customers to enhance sustainability-related communications and business practices.
Internal Communications
Deliver market and product training in collaboration with Product Managers and Regional Market Managers.
Ensure the availability of effective sales and marketing tools and collateral for internal and external use.
Lead quarterly business reviews to align internal stakeholders with segment strategy and performance.
Maintain regular communication with the sales organization to support sustainability initiatives and business alignment.
Leadership
Collaborate effectively with executive leadership and cross-functional teams to drive business outcomes.
Lead talent development, succession planning, and performance management within the marketing organization.
Optimize resource allocation to maximize ROI across strategic initiatives.
Navigate and resolve internal barriers to ensure timely execution of objectives.
Engage with leaders across Technical, Sales, Manufacturing, HR, and Finance to ensure alignment and integration.
Track and report on segment-specific performance metrics and strategic initiatives.
Qualifications
Formal Education:
Required: Bachelor's degree
Preferred: MBA
Knowledge & Experience:
Required: Ability to multi‑task in a fast‑paced business environment and be proactive with prioritizing work assignments.
Strong organization, analytical, time management and communications skills.
Previous sales or marketing B2B experience.
Preferred: 10‑15 years industry experience.
Technical/Skill Requirements:
Required: Advanced PowerPoint skills.
Travel Requirements:
20%
About Us At Sherwin‑Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin‑Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well‑being.
Career … with opportunities to learn, develop new skills and grow your contribution.
Connection … with an inclusive team and commitment to our own and broader communities.
It’s all here for you… let’s create your
Possible .
At Sherwin‑Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world‑class benefits designed for you. From retirement to health care, from total well‑being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin‑Williams employee.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin‑Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin‑Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin‑Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Job Details
Seniority level: Director
Employment type: Full‑time
Job function: Marketing
Industries: Chemical Manufacturing and Manufacturing
Location: Minneapolis, MN
#J-18808-Ljbffr
Base pay range $153,098.66/yr - $200,482.87/yr
Job Description The Senior Global Marketing Director is responsible for leading the development and execution of global marketing strategies that drive sustainable, profitable growth across key sub-segments within the Coil Coatings Division. This role will shape the strategic direction of the business, align cross-functional global teams, and ensure Sherwin‑Williams maintains and expands its leadership position across all regions (USCA, LATAM, APAC, EMEAI). Key performance indicators include sales growth exceeding market growth rates, margin expansion, and growth in new product sales.
Serving as the leader of the Coil Division’s Marketing group, this position provides strategic partnership across the global Sales, R&D, and Product Management teams within the Coil business.
Responsibilities
Lead the development of global growth strategies for designated sub-segments, ensuring alignment with broader business objectives.
Translate strategic direction into actionable, multi-year growth plans that drive both market position and profitability.
Align and mobilize regional Sales, R&D, and Product Management resources to execute against the growth plan.
Define and manage performance against key operational and financial metrics, including sales growth, margin expansion, and new product contribution.
Drive market share expansion in priority geographies through targeted initiatives.
Attract, develop, and retain top marketing talent; foster a high-performance, collaborative culture.
Ensure execution is delivered within approved budgets and timelines.
Strategic Plan
A robust fact base quantifying key dimensions of the segment.
Identification of leading and lagging economic indicators relevant to the segment.
Quantified assessment of sub-segment attractiveness across all relevant geographies.
Competitive intelligence and benchmarking.
Analysis of market disruptors and accelerators with quantified impact.
Evaluation of Sherwin‑Williams’ probability of success in each sub-segment and geography.
Internal value chain and capability assessment.
Defined business model and channel strategy.
The strategy should also assess opportunities in adjacent markets, emerging technologies, and new geographies, incorporating both organic and inorganic growth pathways.
Strategy Execution / Growth Plan
Execute the strategy to achieve the financial growth plans. This should include:
Driving alignment across internal stakeholders and functions around the segment growth agenda.
Maintaining direct engagement with key customers globally to gather insights and deepen relationships.
Building strategic partnerships with suppliers and co-suppliers to leverage innovation and capabilities.
Representing Sherwin‑Williams in industry associations to reinforce brand leadership and influence.
Supporting Sales in positioning differentiated product offerings aligned with customer needs.
Establishing and nurturing relationships with key industry influencers and brand owners.
Collaborating with the Enterprise Selling team to deliver integrated, cross-divisional value propositions to strategic accounts.
Enabling the sales organization through targeting, lead generation, pricing strategy, sales tools, and collaborative selling.
Demonstrating a strong understanding of sustainability-related customer requirements (e.g., LEED, WELL, HPDs, EPDs, LCAs) and partnering to deliver compliant solutions.
Product Development & Commercialization
Lead the development and communication of a strategic product roadmap, ensuring stakeholder buy‑in across commercial, technical, and operational teams.
Manage project timelines, resources, and deliverables to ensure successful execution of product development initiatives.
Facilitate decision-making by coordinating inputs from marketing, R&D, finance, and supply chain to build strong business cases for new products.
Oversee go‑to‑market planning and execution, ensuring readiness across sales, marketing, and customer support functions.
Collaborate with Product Management to ensure product initiatives are aligned with segment strategies and customer needs.
Communications
External Communications
Identify key external stakeholders and develop tailored message maps to support strategic engagement.
Recommend and support participation in key industry events and media opportunities in collaboration with Marketing Communications.
Drive thought leadership through authored content, speaking engagements, and media interviews.
Engage with customers to enhance sustainability-related communications and business practices.
Internal Communications
Deliver market and product training in collaboration with Product Managers and Regional Market Managers.
Ensure the availability of effective sales and marketing tools and collateral for internal and external use.
Lead quarterly business reviews to align internal stakeholders with segment strategy and performance.
Maintain regular communication with the sales organization to support sustainability initiatives and business alignment.
Leadership
Collaborate effectively with executive leadership and cross-functional teams to drive business outcomes.
Lead talent development, succession planning, and performance management within the marketing organization.
Optimize resource allocation to maximize ROI across strategic initiatives.
Navigate and resolve internal barriers to ensure timely execution of objectives.
Engage with leaders across Technical, Sales, Manufacturing, HR, and Finance to ensure alignment and integration.
Track and report on segment-specific performance metrics and strategic initiatives.
Qualifications
Formal Education:
Required: Bachelor's degree
Preferred: MBA
Knowledge & Experience:
Required: Ability to multi‑task in a fast‑paced business environment and be proactive with prioritizing work assignments.
Strong organization, analytical, time management and communications skills.
Previous sales or marketing B2B experience.
Preferred: 10‑15 years industry experience.
Technical/Skill Requirements:
Required: Advanced PowerPoint skills.
Travel Requirements:
20%
About Us At Sherwin‑Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin‑Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well‑being.
Career … with opportunities to learn, develop new skills and grow your contribution.
Connection … with an inclusive team and commitment to our own and broader communities.
It’s all here for you… let’s create your
Possible .
At Sherwin‑Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world‑class benefits designed for you. From retirement to health care, from total well‑being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin‑Williams employee.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin‑Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin‑Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin‑Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Job Details
Seniority level: Director
Employment type: Full‑time
Job function: Marketing
Industries: Chemical Manufacturing and Manufacturing
Location: Minneapolis, MN
#J-18808-Ljbffr