Check Point Software
SEO Manager
at
Check Point Software
Check Point Software, a global leader in cybersecurity, is looking for a data‑driven SEO & AI Optimization Manager to join its Demand Generation Team. This role focuses on scaling organic growth through SEO strategy and AI‑powered content discovery.
Key Responsibilities
Drive the SEO strategy – technical SEO, content optimization, off‑page SEO and link building – aligned with demand generation goals.
Develop and execute an AI Engine Optimization strategy to improve content visibility across Google SGE, ChatGPT, Perplexity, Claude, etc.
Lead and manage large‑scale SEO projects and daily operations across multiple teams and platforms.
Optimize new and existing content based on SEO and AI‑driven data, ensuring it is structured for search engines and AI summarization.
Work closely with editors, copywriters, web developers and external SEO vendors.
Identify high‑potential content opportunities using keyword research, entity analysis and competitive insights.
Analyze and report on website and content performance using Google Analytics, Search Console and third‑party AI visibility tools.
Stay on the cutting edge of SEO and AI content trends, regularly testing and implementing innovative tactics.
Serve as the internal subject‑matter expert on SEO and AI discoverability, educating stakeholders and advocating best practices.
Qualifications
3–4 years of SEO experience, preferably in a B2B or technology environment.
Hands‑on experience with Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Yoast, Frase, etc.
Familiarity with AI‑driven platforms and how they source, summarize and surface information.
Understanding of structured data, semantic SEO and prompt engineering basics to improve AI engine exposure.
Project management and leadership skills to drive cross‑functional initiatives.
Native‑level English and strong communication skills.
Bachelor’s degree (B.A./B.Sc.).
Nice to Have
Familiarity with AI visibility tracking tools.
Working knowledge of HTML, CSS, JS and modern CMS platforms.
Proven success in executing SEO programs across content, tech and link‑building pillars.
Background in cybersecurity, SaaS or B2B marketing.
Must be eligible to work in the US without sponsorship.
EEO Statement Equal Employment Opportunity: M/F/Veterans/Disabled.
Wage range: $100,000 – $115,000 base salary, plus annual bonus or incentive based on performance. Additional benefits include healthcare, 401(k) with match, disability coverage, life insurance, stock awards and an employee stock purchasing plan.
#J-18808-Ljbffr
at
Check Point Software
Check Point Software, a global leader in cybersecurity, is looking for a data‑driven SEO & AI Optimization Manager to join its Demand Generation Team. This role focuses on scaling organic growth through SEO strategy and AI‑powered content discovery.
Key Responsibilities
Drive the SEO strategy – technical SEO, content optimization, off‑page SEO and link building – aligned with demand generation goals.
Develop and execute an AI Engine Optimization strategy to improve content visibility across Google SGE, ChatGPT, Perplexity, Claude, etc.
Lead and manage large‑scale SEO projects and daily operations across multiple teams and platforms.
Optimize new and existing content based on SEO and AI‑driven data, ensuring it is structured for search engines and AI summarization.
Work closely with editors, copywriters, web developers and external SEO vendors.
Identify high‑potential content opportunities using keyword research, entity analysis and competitive insights.
Analyze and report on website and content performance using Google Analytics, Search Console and third‑party AI visibility tools.
Stay on the cutting edge of SEO and AI content trends, regularly testing and implementing innovative tactics.
Serve as the internal subject‑matter expert on SEO and AI discoverability, educating stakeholders and advocating best practices.
Qualifications
3–4 years of SEO experience, preferably in a B2B or technology environment.
Hands‑on experience with Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Yoast, Frase, etc.
Familiarity with AI‑driven platforms and how they source, summarize and surface information.
Understanding of structured data, semantic SEO and prompt engineering basics to improve AI engine exposure.
Project management and leadership skills to drive cross‑functional initiatives.
Native‑level English and strong communication skills.
Bachelor’s degree (B.A./B.Sc.).
Nice to Have
Familiarity with AI visibility tracking tools.
Working knowledge of HTML, CSS, JS and modern CMS platforms.
Proven success in executing SEO programs across content, tech and link‑building pillars.
Background in cybersecurity, SaaS or B2B marketing.
Must be eligible to work in the US without sponsorship.
EEO Statement Equal Employment Opportunity: M/F/Veterans/Disabled.
Wage range: $100,000 – $115,000 base salary, plus annual bonus or incentive based on performance. Additional benefits include healthcare, 401(k) with match, disability coverage, life insurance, stock awards and an employee stock purchasing plan.
#J-18808-Ljbffr