Vericast
Company Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data‑driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Key Duties/Responsibilities Programmatic Infrastructure & Capability Expansion
Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP) to expand Vericast’s direct platform capabilities.
Conduct comprehensive RFP/RFI processes to assess platforms based on client needs, technical capabilities, compliance features, and cost efficiency.
Establish and strengthen direct platform relationships, negotiate contracts with DSP vendors, data providers, and verification partners.
Design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance requirements.
Build technical infrastructure roadmap including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards.
Build attribution modeling capabilities that connect paid search performance to both online conversions and offline outcomes (branch visits, phone calls, in‑person account openings).
Develop scalable processes that support current campaign needs and future growth to $100M+ in media under management.
Strategic Planning & Market Intelligence
Serve as internal subject matter expert on programmatic advertising trends, platforms, and innovation in financial services marketing.
Develop programmatic service offerings and go‑to‑market positioning that differentiates Vericast from generalist agencies.
Analyze competitive landscape and identify opportunities in programmatic for mid‑market banks and credit unions ($2B–$50B assets).
Partner with Product, Analytics, and Creative teams to integrate programmatic into omnichannel strategies leveraging Vericast’s proprietary consumer financial data.
Contribute to new business pitches and client presentations as programmatic SME when needed.
Monitor industry developments in ad tech, privacy regulations, and platform changes to ensure Vericast stays ahead of the curve.
Campaign Execution & Optimization
Provide hands‑on support for programmatic campaigns, serving as an internal expert to optimize performance and guide strategic decisions.
Execute tactical campaign setup, audience configuration, and in‑flight optimizations as needed.
Collaborate with Media Specialists and Data Analysts to ensure programmatic campaigns are properly tracked, attributed, and optimized toward client KPIs.
Apply data‑driven optimization strategies (bid management, creative testing, audience refinement) to improve ROAS and meet/exceed benchmarks.
Ensure all programmatic campaigns comply with financial services regulations including UDAAP, Fair Lending, TCPA, CAN‑SPAM, Reg Z, GLBA, and FCRA, as well as platform policies.
Design and validate targeting methodologies, audience selection logic, and campaign strategies to proactively ensure regulatory compliance.
Cross‑Functional Collaboration & Stakeholder Management
Partner with VP of Agency Services and SVP of Product & Engineering to align programmatic strategy with business objectives and technology roadmap.
Work closely with Data Engineering and Analytics teams to integrate first‑party data, website behavioral data, transaction data, and third‑party segments into programmatic targeting and optimization strategies.
Collaborate with Creative Services to define programmatic creative requirements and ensure assets are optimized for performance across display, native, CTV/OTT, and emerging formats.
Educate internal stakeholders on programmatic capabilities, use cases, and value proposition for financial institution clients.
Serve as liaison with Compliance and Legal to validate programmatic processes meet regulatory standards.
Vendor & Partner Management
Build and maintain relationships with DSP account teams, leveraging partner resources for beta access, training, and co‑marketing opportunities.
Negotiate favorable terms, pricing structures, and SLAs with platform partners to maximize margin and service quality.
Coordinate with ad verification vendors (IAS, DoubleVerify) and data partners (LiveRamp, TransUnion) to ensure measurement and targeting integrity.
Qualifications Education
Bachelor’s Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required).
Experience
Master’s degree or advanced certifications (Preferred).
8+ years of hands‑on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required).
5+ years working with financial services clients with demonstrated understanding of compliance requirements and audience targeting strategies (Required).
Proven track record of building or scaling programmatic capabilities (Required).
Deep expertise with multiple DSPs and demonstrated ability to evaluate platforms based on technical capabilities, transparency, and cost‑efficiency (Required).
Experience managing large media budgets ($10M+ annually) with demonstrated ability to optimize toward performance KPIs (Required).
Hands‑on experience with programmatic display, native, CTV/OTT, and video (Required).
Expertise in audience segmentation, data onboarding (1st/3rd party), identity resolution (LiveRamp, UID2.0), and attribution modeling (Required).
Agency experience strongly preferred; ideal candidate has worked at a performance marketing agency or trading desk serving financial services clients.
Strong understanding of privacy regulations (GDPR, CCPA) and platform‑specific advertising policies for financial services.
Background in omnichannel strategy integrating programmatic with paid search, paid social, and direct mail is a plus.
Demonstrated success with attribution modeling, offline conversion tracking, and connecting search performance to business outcomes beyond digital conversions.
Knowledge/Skills/Abilities
Expert‑level knowledge of programmatic advertising ecosystems, audience targeting methodologies, bidding strategies, and tag management.
Deep understanding of bank and credit union marketing objectives and compliance landscape.
Data‑driven decision maker with strong analytical skills and experience building ROI models.
Comfortable with attribution models, incrementality testing, and strategic thinking.
Execution‑oriented, collaborative, influential, ownership‑driven, adaptable, and client‑centric.
Base salary: $150,000–$180,000
Position is eligible for an annual bonus incentive program.
Applications will be accepted through January 8, 2026, after which the posting will be closed and no longer available for submissions.*
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request accommodations by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
Seniority level Director
Employment type Full‑time
Job function Product Management
#J-18808-Ljbffr
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data‑driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Key Duties/Responsibilities Programmatic Infrastructure & Capability Expansion
Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP) to expand Vericast’s direct platform capabilities.
Conduct comprehensive RFP/RFI processes to assess platforms based on client needs, technical capabilities, compliance features, and cost efficiency.
Establish and strengthen direct platform relationships, negotiate contracts with DSP vendors, data providers, and verification partners.
Design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance requirements.
Build technical infrastructure roadmap including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards.
Build attribution modeling capabilities that connect paid search performance to both online conversions and offline outcomes (branch visits, phone calls, in‑person account openings).
Develop scalable processes that support current campaign needs and future growth to $100M+ in media under management.
Strategic Planning & Market Intelligence
Serve as internal subject matter expert on programmatic advertising trends, platforms, and innovation in financial services marketing.
Develop programmatic service offerings and go‑to‑market positioning that differentiates Vericast from generalist agencies.
Analyze competitive landscape and identify opportunities in programmatic for mid‑market banks and credit unions ($2B–$50B assets).
Partner with Product, Analytics, and Creative teams to integrate programmatic into omnichannel strategies leveraging Vericast’s proprietary consumer financial data.
Contribute to new business pitches and client presentations as programmatic SME when needed.
Monitor industry developments in ad tech, privacy regulations, and platform changes to ensure Vericast stays ahead of the curve.
Campaign Execution & Optimization
Provide hands‑on support for programmatic campaigns, serving as an internal expert to optimize performance and guide strategic decisions.
Execute tactical campaign setup, audience configuration, and in‑flight optimizations as needed.
Collaborate with Media Specialists and Data Analysts to ensure programmatic campaigns are properly tracked, attributed, and optimized toward client KPIs.
Apply data‑driven optimization strategies (bid management, creative testing, audience refinement) to improve ROAS and meet/exceed benchmarks.
Ensure all programmatic campaigns comply with financial services regulations including UDAAP, Fair Lending, TCPA, CAN‑SPAM, Reg Z, GLBA, and FCRA, as well as platform policies.
Design and validate targeting methodologies, audience selection logic, and campaign strategies to proactively ensure regulatory compliance.
Cross‑Functional Collaboration & Stakeholder Management
Partner with VP of Agency Services and SVP of Product & Engineering to align programmatic strategy with business objectives and technology roadmap.
Work closely with Data Engineering and Analytics teams to integrate first‑party data, website behavioral data, transaction data, and third‑party segments into programmatic targeting and optimization strategies.
Collaborate with Creative Services to define programmatic creative requirements and ensure assets are optimized for performance across display, native, CTV/OTT, and emerging formats.
Educate internal stakeholders on programmatic capabilities, use cases, and value proposition for financial institution clients.
Serve as liaison with Compliance and Legal to validate programmatic processes meet regulatory standards.
Vendor & Partner Management
Build and maintain relationships with DSP account teams, leveraging partner resources for beta access, training, and co‑marketing opportunities.
Negotiate favorable terms, pricing structures, and SLAs with platform partners to maximize margin and service quality.
Coordinate with ad verification vendors (IAS, DoubleVerify) and data partners (LiveRamp, TransUnion) to ensure measurement and targeting integrity.
Qualifications Education
Bachelor’s Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required).
Experience
Master’s degree or advanced certifications (Preferred).
8+ years of hands‑on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required).
5+ years working with financial services clients with demonstrated understanding of compliance requirements and audience targeting strategies (Required).
Proven track record of building or scaling programmatic capabilities (Required).
Deep expertise with multiple DSPs and demonstrated ability to evaluate platforms based on technical capabilities, transparency, and cost‑efficiency (Required).
Experience managing large media budgets ($10M+ annually) with demonstrated ability to optimize toward performance KPIs (Required).
Hands‑on experience with programmatic display, native, CTV/OTT, and video (Required).
Expertise in audience segmentation, data onboarding (1st/3rd party), identity resolution (LiveRamp, UID2.0), and attribution modeling (Required).
Agency experience strongly preferred; ideal candidate has worked at a performance marketing agency or trading desk serving financial services clients.
Strong understanding of privacy regulations (GDPR, CCPA) and platform‑specific advertising policies for financial services.
Background in omnichannel strategy integrating programmatic with paid search, paid social, and direct mail is a plus.
Demonstrated success with attribution modeling, offline conversion tracking, and connecting search performance to business outcomes beyond digital conversions.
Knowledge/Skills/Abilities
Expert‑level knowledge of programmatic advertising ecosystems, audience targeting methodologies, bidding strategies, and tag management.
Deep understanding of bank and credit union marketing objectives and compliance landscape.
Data‑driven decision maker with strong analytical skills and experience building ROI models.
Comfortable with attribution models, incrementality testing, and strategic thinking.
Execution‑oriented, collaborative, influential, ownership‑driven, adaptable, and client‑centric.
Base salary: $150,000–$180,000
Position is eligible for an annual bonus incentive program.
Applications will be accepted through January 8, 2026, after which the posting will be closed and no longer available for submissions.*
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request accommodations by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
Seniority level Director
Employment type Full‑time
Job function Product Management
#J-18808-Ljbffr