Marketing Manager Job at Ginkgo Residential in Charlotte

Position Summary

The Marketing Manager supports Ginkgo Residential’s Director of Marketing and Property Management organization in designing and executing innovative, brand-aligned marketing strategies across Ginkgo’s growing portfolio of multifamily communities. The ideal candidate thrives in a fast-paced environment, loves storytelling and design, and understands the dynamics of multifamily marketing.

This role plays a key part in creating brand awareness and demand to support qualified and efficient sales for Ginkgo Residential’s managed communities and as a leading property manager in the Carolinas.

Key Responsibilities

Brand & Digital Presence

• Create and schedule engaging social media content using a unified platform, ensuring each community’s voice reflects the community’s brand identity. Ensure posts by community team members comply with social media posting standards.
• Maintain property and corporate websites with up-to-date photography, floor plan assets, engaging content, brand verbiage, and virtual tours.
• Partner with onsite teams to improve listing accuracy and optimize performance, cost, and efficiency across ILS platforms (Apartments.com, Zillow, Apartment List, etc.).
• Assist with automation tools, analytics dashboards, and AI-driven content platforms to streamline marketing processes and improve engagement.
• Collaborate on digital ad campaigns, SEO/SEM efforts, and email marketing initiatives that drive quality leads and measurable results.

Creative Design & Content Development

• Design branded marketing collateral, social graphics, and promotional materials using Canva and Adobe Creative Cloud.
• Partner with the Director of Marketing to develop seasonal campaigns, contests, event materials, and internal communications that align with Ginkgo’s brand identity and goals.
• Manage internal marketing shop orders, ensuring accuracy, timeliness, and adherence to brand standards.

Training & Team Support

• Serve as the primary marketing resource for onsite and operations teams across all regions. Visit communities to understand in-person marketing needs.
• Define brand identities for acquisitions, transactions, and property rebrands. Order materials and configure setups for new communities.
• Partner with Learning & Development to ensure team members are educated on brand, social media, and marketing best practices.
• Provide troubleshooting and technical guidance for marketing platforms such as Entrata, Yardi, Soci, etc.
• Partner closely with Operations, Asset Management, and GinkgoVest teams to ensure marketing aligns with portfolio strategy, leasing goals, and investor communications.

Analytics & Performance

• Monitor performance of advertising sources, website traffic, and campaign results to assess ROI and identify opportunities for improvement.
• Prepare and present data-driven insights to internal stakeholders to guide marketing strategy and decision-making.
• Support marketing budget tracking and vendor contract management to ensure spend aligns with ROI benchmarks.

Community & Culture

• Collaborate with other departments on cross-functional campaigns that highlight Ginkgo’s sustainability efforts, community engagement, and resident experience.
• Incorporate GinkgoGREEN and Ginkgo Gives Back initiatives into marketing storytelling to amplify our commitment to sustainability and community impact.
• Contribute to an inclusive, creative, and collaborative work culture to serve all Ginkgo’s stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 3+ years of experience in marketing or design; multifamily or real estate experience preferred.
• Proficiency in Canva, Adobe Creative Cloud, and MS Office suite.
• Familiarity with platforms such as SOCi, Entrata, Yardi, and Asana is a plus.
• Strong understanding of digital and social media trends (Instagram, Facebook, LinkedIn, Google Business).
• Excellent written, visual, and verbal communication skills with a sharp eye for detail.
• Ability to manage multiple projects, meet deadlines, and collaborate across departments.
• Passion for storytelling, brand building, and creating meaningful resident experiences.

Benefits:

• Competitive salary and bonus structure
• Health, dental, and vision insurance
• Company Paid STD, Life Insurance, LTD and Employee Assistance Program
• Retirement plan with Company Match
• Paid time off and holidays
• Professional development opportunities

About Ginkgo Residential:

Ginkgo Residential LLC is an integrated multifamily investment, management and redevelopment company based in Charlotte, North Carolina. We currently manage over 8,000 apartment units in more than 50 communities with a geographic footprint that encompasses the Carolinas.

Ginkgo Residential LLC is an Equal Opportunity Employer.